UK Search Awards 2020 – The Winners

Congratulations to all of the 2020 UK Search Awards winners, and a huge well done to each of our finalists.

We hope you had a fun #UKSearchAwards Big Night In and enjoyed the celebrations with your teams and friends over video calls and on social.

You can watch the full virtual event here.

The 2020 Winners

BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

Sponsored by SEMrush

Winner: NOVOS & Bloom & Wild – Blooming Organic Growth

Silver Award: Re:signal & ASICS – Going the extra mile!

Also nominated were:

• Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI
• Evolved Search & Tap Warehouse – Making a splash with creative Search Marketing
• Impression & Rise Art – More Traffic, More Monet
• Loud Mouth Media & BES – Flooding the SERPs
• MediaVision & A Leading Lingerie Brand – ‘React and Inspire’
• Rise at Seven & GAME – Christmas Tinner
• Rise at Seven & Missguided – dog jumpers pushing Missguided to position 1
• StrategiQ & Vine House Farm – Long-Tail Bird Content Helping Sales Take Flight

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

Winner: Loud Mouth Media & GT Omega – In the driving seat for success

Also nominated were:

• Absolute Digital Media & FootActive – Stepping Into The New Normal
• agenda21 & Onitsuka Tiger – From zero to hero: Driving growth quickly & efficiently
• Fluid Commerce & Moda Furnishings
• Precis Digital & Fenix Outdoor – Extensive always on structure for paid search
• Precis Digital & Safira – Finding Success with a Machine Learning Account Structure
• Red Hot Penny & World of Wall Paper
• Reprise & Smartbox – A Smarter Search Strategy
• Space & Time Media & OceanSaver – Plastic Free July
• Vervaunt & PMT – Integrating data & APIs for success during Covid-19

BEST USE OF SEARCH – FINANCE (SEO)

Winner: Re:signal & WorldRemit – A better, secure and FASTER way to send money

Silver Award: Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success

Also nominated were:

• ASSISTED. & CIA – Independence Day.
• Evolved Search & Ocean Finance – Moving SEO performance from the Red to the Black
• Evolved Search & thinkmoney – Investing in the right Search agency pays interest
• Further Digital Marketing & Adrian Flux – Most Common Motoring Offences for England & Wales
• ICS-digital & IG – 16 Multilingual Markets, 259% Traffic Increases and 1.2 Million Visitors from Global SEO
• Impression & SunLife – Planning for the Future
• OMD UK & Barclaycard UK – Money Matters
• Reddico & Direct Line – Small Business Campagin
• Rise at Seven & Asktraders – 329% increase in organic through high quality links

BEST USE OF SEARCH – FINANCE (PPC)

Winner: Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.

Also nominated were:

• HSBC UK – Bid Automation for Mortgages
• Mediahub UK & Western Union Europe – Maximising The Efficient Frontier H1 2020
• Somebody Digital & Moneyboat – Christmas 2019 Campaign
• The Media Image & Refinitiv – Rebrand and Restructure: Sustaining Efficiency at Scale For A New Brand

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Winner: Rise at Seven & Parkdean Resorts – Dominating the staycation market post pandemic

Also nominated were:

• Journey Further & Ocean Florida – Theme Park Tester
• Propellernet & CV Villas – Visibility highs in a challenging 2020
• Propellernet & PureGym – Real-time Keyword Research During Lockdown
• Rise at Seven & SpaSeekers – closing the gap and dominating the spa market

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

Winner: Launch Online & Aria Resorts – Selling Holidays in a Pandemic

Also nominated were:

• lastminute.com – Navigating a post-corona world in the travel industry
• Moneyspyder & YHA – A PPC Rescue Mission
• novi.digital & English Lakes Hotels – ‘More than just Words-worth, what are you clicks-worth? – A 2000% ROI campaign with Capitvise’
• Reprise & Smartbox – A Smarter Search Strategy

BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT

Winner: Torchbox & Islamic Relief UK – Raising Millions During Ramadan 2020

Silver Award: Crafted & Natural History Museum – Growth amongst uncertainty

Also nominated were:

• Cancer Research UK – Cleanse and Crush Campaign
• Crafted & CITB – Building New Careers in Construction
• Impression and Cancer Research UK (PPC)
• Moneyspyder & YHA – A PPC Rescue Mission
• Propellernet & Dogs Trust – Rescuing Rankings & Non-Brand Traffic
• Torchbox & Samaritans – Christmas 2019 Campaign Delivers £84K in Donations

BEST USE OF SEARCH – B2B (SEO)

Sponsored by OnCrawl

Winner: Session Media & The CPD Standards Office – The Unique E-Learning League

Also nominated were:

• Accelerate Agency & RingCentral – Bringing the Ching Ching to Ring Ring
• Embryo & The Franchise Company – Using Embryo Content To Dominate The Market
• Glass Digital & Alliance Online – Serving up a tasty 1,923% ROI from Organic Search
• Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs
• MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’
• Mediaworks & Business Rescue Expert – Solving SEO Solutions for Insolvency Practice
• Verve Search & SHL – Unlocking SEO Performance
• Volvox Digital & Incopro – Brand Protection Campaign

BEST USE OF SEARCH – B2B (PPC)

Winner: Teamwork – Driving growth with PPC excellence

Also nominated were:

• Crafted & Workspace – The Smart Way to Let Office Space
• eComOne & PPC Samurai – Safe.co.uk
• Kinase & Nisbets – Catering Restart After Lockdown
• Merkle | DWA & Cisco – The world runs on Webex
• The Media Image & Refinitiv – Rebrand and Restructure: Sustaining Efficiency At Scale For A New Brand

BEST USE OF SEARCH – B2C (SEO)

Winner: Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI

Also nominated were:

• Blue Array & Floom – At the forefront of flower giving
• Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success
• Evolved Search & Tap Warehouse – Making a splash with creative Search Marketing
• ICS-digital & IG – 16 Multilingual Markets, 259% Traffic Increases and 1.2 Million Visitors from Global B2C SEO
• Impression & Skills Training Group – Skilling Up With Search
• QueryClick & BT – TV and Sport Campaign
• Re:signal & ASICS – Going the extra mile!
• Screaming Frog & The Sole Supplier – Going for Gold: The World Marathon Index
• StrategiQ & Factory Direct Flooring – Unlocking SEO Success Through Lockdown

BEST USE OF SEARCH – B2C (PPC)

Winner: Crafted & Natural History Museum – Growth amongst uncertainty.

Also nominated were:

• agenda21 & Onitsuka Tiger – From zero to hero: Driving growth quickly & efficiently
• Launch Online & The Cornish Fishmonger – Survive & Thrive: Pivoting from Wholesale to Online
• Mabo – New Era ‘Cap’ Off A Great Black Friday
• Reprise & Smartbox – A Smarter Search Strategy
• Somebody Digital & Meaco – Summer Season Campaign

BEST USE OF SEARCH – HEALTH

Winner: Tug & GenesisCare – Driving Local Enquiries During Lockdown

Also nominated were:

• DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain
• Mosquito Digital & Savlon – Bringing Savlon into the digital age
• Rise at Seven & Care Fertility – turning around a 3 year decline in 2 months
• SEO Works & Weldricks – search therapy: 5112% return
• Stand Out Digital & RB&HH Specialist Care – Private Patient recruitment campaign
• SUSO Digital – Pet Health – New Audience Breakthrough
• Zeo Agency & Acıbadem Health Group – What happens in offline shouldn’t stay in offline

BEST USE OF SEARCH – AUTOMOTIVE

Winner: PR Agency One & Auto Trader – Eau de New Car campaign

Also nominated were:

• Caliber & Motors.co.uk – The First Stop for All Things Automotive: Simple IA, Markup & Content for Great Organic Gains
• Colewood Internet & Asda Tyres – Fitted Tyres Campaign
• Evolved Search & Select Car Leasing – Driving performance to Pole Position
• Loud Mouth Media & Agnew Group – Driving Budget Efficiencies
• the7stars & Squared.io – Driving confidence in PPC for Suzuki
• Tug & Zipcar – Pivoting PPC during COVID-19

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner: Space & Time Media & Taylor Wimpey – Adapting to Change

Also nominated were:

• connective3 & Strata – A bespoke local PPC approach
• Crafted & Workspace – The Smart Way to Let Office Space
• Croud – From moving to improving: Extension cost calculator
• Glass Digital & Property Guides – Buying guides that drove leads through the roof
• MediaVision & Douglas and Gordon – ‘Tripling Growth in an Uncertain Market’
• MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’
• NMPi by Incubeta & Quintain Living – Closing the Online/Offline Gap
• Rooster Marketing & Bargate Homes – Moving enquiries from Rightmove to Google
• Space & Time Media & Redrow Homes – Brand Building Through YouTube

BEST LOCAL CAMPAIGN (PPC)

Winner: MRS Digital & Shuttercraft – 23 Local Campaigns in One

Also nominated were:

• connective3 & Strata – A bespoke local PPC approach
• Digital NRG & Autolyne – Unlocking a Van Full of Leads
• Tug & GenesisCare – Driving Local Enquiries During Lockdown

BEST LOW BUDGET CAMPAIGN (SEO)

Sponsored by Majestic

Winner: Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI

Also nominated were:

• Aqueous Digital & ITP Packaging – Driving Sales during Covid-19 lockdown
• Embryo & The Franchise Company – Using Embryo Content To Dominate The Market
• Feel Digital & International Scientific Group – Great Scott! Revenues are at an all-time high
• Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs
• StrategiQ & Custom Heat – Heating Up the Competition Around Warwickshire
• Tao Digital Marketing & Fleetcover – Generating high-quality, consistent leads through SEO services
• The SEO Works & MSC Notaries – Found in Translation
• Volvox Digital & Incopro – Brand Protection Campaign
• Zeo Agency & Ajansspor – A Holistic Approach to Growth in News Traffic

BEST LOW BUDGET CAMPAIGN (PPC)

Winner: The SEO Works & Bearing King – Bearing King Crowned

Also nominated were:

• agenda21 & Onitsuka Tiger – From zero to hero: Driving growth quickly & efficiently
• DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain
• Glass Digital & Write From The Heart Keepsakes – Personalised for Performance
• Space & Time Media & OceanSaver – Plastic Free July
• Stand Out Digital & RB&HH Specialist Care – MENA launch campaign

BEST INTEGRATED CAMPAIGN

Winner: Crafted & Médecins Sans Frontières – COVID-19 Appeal

Silver Award: HSBC UK – PPC/SEO Integration Campaign for Mortgages

Also nominated were:

• Adido & Manutan – Record breaking revenues
• ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR
• Clicky Media & Raleigh – Powering electric results
• Loud Mouth Media & BES – Fixing a leaky search strategy
• Merkle & Benefit Cosmetics – Facilitating the Journey to ‘Brows on Fleek’
• PR Agency One & Auto Trader – Eau de New Car campaign
• Rise at Seven & Parkdean Resorts – Dominating the staycation market post pandemic
• Stickyeyes & Hermes: Delivering Digital Performance

MOST INNOVATIVE CAMPAIGN (PPC)

Winner: ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business

Also nominated were:

• Aira & Hagerty – Reaching The ‘Ones Who Got Away’ With Discovery Ads
• Crafted & Natural History Museum – Growth amongst uncertainty
• Impression & Topps Tiles – Topp of the Shops
• Precis Digital & Safira – Finding Success with a Machine Learning Account Structure
• Reprise & Smartbox – A Smarter Search Strategy
• the7stars & Squared.io – Driving confidence in PPC for Suzuki

BEST SEO CAMPAIGN

Sponsored by SEMrush

Winner: Re:signal & WorldRemit – A better, secure and FASTER way to send money

Also nominated were:

• connective3 & thortful – From challenger brand to industry leader
• Crafted & CITB – Building New Careers in Construction
• Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 3171% ROI
• Evolved Search & Tap Warehouse – Making a splash with creative Search Marketing
• NOVOS & Thread – Thread-ing the needle for SEO Growth
• Re:signal & ASICS – Going the extra mile!
• Rise at Seven & Missguided – dog jumpers pushing Missgided to pos 1
• Tug & Zipcar – Planned and Unplanned Moments
• Verve Search & Buzz Bingo – Winning the Link Building Jackpot

BEST PPC CAMPAIGN

Sponsored by Optmyzr

Winner: Mediahub UK & Western Union Europe – Maximising The Efficient Frontier H1 2020

Also nominated were:

• ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR
• connective3 & Strata – A bespoke local PPC approach
• ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business
• Glass Digital & Write From The Heart Keepsakes – Personalised for Performance
• iProspect & Squared.io – Improving relevance for Figleaves
• Mabo – New Era ‘Cap’ Off A Great Black Friday
• Precis Digital & Safira – Finding Success with a Machine Learning Account Structure
• Reprise & Smartbox – A Smarter Search Strategy
• Tug & Zipcar – Pivoting PPC during COVID-19

BEST USE OF CONTENT MARKETING

Winner: Verve Search & Buzz Bingo – Winning the Link Building Jackpot

Also nominated were:

• Barracuda Digital & Staysure – Making Winter Sports Travel Accessible & Inclusive
• Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success
• Digitaloft & Cosmetify – The Cosmetify Index
• Green Park Content & Unilever – All Things Hair
• MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’
• Rise at Seven & GAME – Christmas Tinner
• Rise at Seven & Parkdean Resorts – Dominating the staycation market post pandemic
• Rise at Seven & Underluckystars – if light pollution cleared
• Screaming Frog & The Sole Supplier – Going for Gold: The World Marathon Index

BEST USE OF PR IN A SEARCH CAMPAIGN

Winner: PR Agency One & Auto Trader – Eau de New Car campaign

Also nominated were:

• Aira & Liberty Games – Best Home Bar Competition
• connective3 & thortful – From challenger brand to industry leader
• Digital Trails & MenKind – Father’s Day 2020 (Lockdown Dad)
• Digitaloft & Compare the Market – Using Digital PR to Achieve SEO Success
• Digitaloft & Cosmetify – The Cosmetify Index
• Rise at Seven & Game – Christmas Tinner
• Rise at Seven & Missguided – dog jumpers pushing Missguided to position 1
• Screaming Frog & The Sole Supplier – Going for Gold: The World Marathon Index
• Verve Search & Buzz Bingo – Winning the Link Building Jackpot

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner: Rise at Seven & GAME – Christmas Tinner

Also nominated were:

• Anicca Digital & InfinityQS – Growing the Global Partner Program using LinkedIn
• ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN: FROM NEAR TO SPAR
• Digital NRG & Caerphilly Skips – Local Skip Hire
• Summit & Durex – Reaching over 15 million new students using Facebook

BEST USE OF DATA (SEO)

Winner: Propellernet & PureGym – Real-time Keyword Research During Lockdown

Also nominated were:

Crafted & CITB – Building New Careers in Construction

BEST USE OF DATA (PPC)

Winner: Mediahub UK & Western Union Europe – Maximising The Efficient Frontier H1 2020

Silver Award: Reprise & Smartbox – A Smarter Search Strategy

Also nominated were:

• Crafted & Workspace – The Smart Way to Let Office Space
• ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business
• lastminute.com – Automating search query analysis
• Red Hot Penny & World of Wall Paper
• Somebody Digital & Moneyboat – Christmas 2019 Campaign
• Three Whiskey & Pronovias – How a sophisticated global measurement strategy delivered growth for major bridal brand

BEST SOFTWARE INNOVATION

Winner: Squared.io – Automation & Audit for Google Ads

Also nominated were:

• Adzooma – Automate & Optimise Your Online Advertising
• DeepCrawl Automator – SEO QA
• InLinks
• Kenshoo – Kenshoo Impact Navigator
• OnCrawl – SEO & Data Science Platform
• Optmyzr Campaign Automator – Inventory Driven PPC Campaigns Made Easy
• TrueClicks – PPC Auditing & Monitoring built for Teams

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner: Optmyzr – Extraordinary PPC Management Tools Empowering the Paid Search Community

Also nominated were:

• Adzooma – Automate & Optimise Your Online Advertising
• Kenshoo – Kenshoo Search
• MarinOne by Marin Software
• PPC Samurai – Automation Without Compromise
• Squared.io – Automation & Audit for Google Ads
• TrueClicks – PPC Auditing & Monitoring built for Teams

BEST SEO SOFTWARE SUITE

Winner: OnCrawl – SEO & Data Science Platform

Also nominated were:

• DeepCrawl Platform
• InLinks

BEST SEARCH SOFTWARE TOOL

Winner: InLinks

Also nominated were:

• Kenshoo – Kenshoo Search
• OnCrawl – SEO & Data Science Platform
• Squared.io – Automation & Audit for Google Ads
• Swydo – Swydo Reporting & Monitoring Platform
• Trisolute News Dashboard – Best-in-class news SEO tool
• TrueClicks – PPC Auditing & Monitoring built for Teams

BEST IN-HOUSE TEAM

Winner: Compare the Market SEO & Content Teams

Also nominated were:

• AO World Search Team
• Harrods SEO Team

BEST SMALL PPC AGENCY

Winner: Fluid Commerce

Also nominated were:

• DemandMore
• Launch Online
• Loud Mouth Media
• MRS Digital
• Relevance
• Torchbox
• Vervaunt

BEST LARGE PPC AGENCY

Winner: Crafted

Also nominated were:

• Aira
• Impression
• Mabo

BEST SMALL SEO AGENCY

Winner: Re:signal

Silver Award: Digitaloft

Also nominated were:

• Absolute Digital Media
• Chillibyte
• Digital NRG SEO Team
• Loud Mouth Media
• NOVOS
• Relevance
• The Evergreen Agency

BEST LARGE SEO AGENCY

Winner: Rise at Seven

Silver Award: Evolved Search

Also nominated were:

• Aira
• Blue Array
• Click Consult
• Crafted
• Impression
• Merkle
• Reddico
• The SEO Works

BEST SMALL INTEGRATED SEARCH AGENCY

Winner: Aqueous Digital

Also nominated were:

ASSISTED.

• Ecrubox Digital
• MediaVision

BEST LARGE INTEGRATED SEARCH AGENCY

Winner: ForwardPMX

Also nominated were:

• Click Consult
• Clicky Media
• Crafted
• Impression
• Journey Further
• Propellernet
• Stickyeyes Group
• The Media Image