UK Biddable Awards 2019 – The Winners

CLIENT-LED CAMPAIGN OF THE YEAR

Winner: The Media Image & Refinitiv – The Unified Customer Journey

Also nominated were:

• Mindshare & Unilever – Marmite Personalisation Campaign

BIDDABLE AGENCY LED CAMPAIGN OF THE YEAR

Winner: Crafted & East of England Co-op – Delivering Christmas Footfall

Also nominated were:

• Anicca Digital & AA Labels – Paid Search Campaign
• iCrossing for Visit Wales – Getting People to Visit Wales
• iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
• Impression & Gill Marine – Never Less Than Brave
• KAU Media Group & MiSmile – Invisalign Search Innovation
• Space and Time Media & Lillyfields Care – Generating Valuable Leads

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

Winner: Harvest Digital – Sziget Festival 2018

Also nominated were:

• Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency
• iCrossing for Visit Wales – Getting People to Visit Wales
• Mediacom – How MediaCom helped onboard new valuable and loyal customers for American Airlines
• Oban International & Big Bus Tours – Driving Fast Long-Term, Sustainable Growth Around the World
• Space and Time Media & Edinburgh Zoo – Giant Lanterns of China Campaign
• Vamp & National Geographic

RETAIL CAMPAIGN OF THE YEAR

Winner: Loud Mouth Media & Harry Corry – Omni-Channel Approach through Google Ads

Also nominated were:

• Crafted & East of England Co-op – Delivering Christmas Footfall
• iCrossing for White Christmas – A White (stuff) Christmas
• iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
• Impression & Gill Marine – Never Less Than Brave
• Media Agency Group & Click Tap Media – Liverpool One: Let Us Entertain You
• MediaVision & Hobbs – Exceptional Revenue Growth Through Search
• Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
• Mindshare & Marks & Spencer, Clothing & Home – Christmas 2018 Campaign

LOCAL CAMPAIGN OF THE YEAR

Winner: Crafted & East of England Co-op – Delivering Christmas Footfall

Also nominated were:

• Mabo – Lifestyle Fitness
• OMD UK & NFU Mutual – Local Agent Promotion
• Your Business Angels PPC & Azure Dental – Building Trust in Your PPC

FINANCE CAMPAIGN OF THE YEAR

Winner: Impression & RW Invest – Upper Funnel Growth

Also nominated were:

• The Media Image & Refinitiv – The Unified Customer Journey
• To The End – Adrian Flux – Going for £0.00 Cost per View – Sutton VS Plato: Champions Challenges
• Twentysix & MSQ – White Oak UK: Welcome to the Flipside
• Wavemaker Client Solutions – GE-nius Marketing: Keeping the Light on for General Electric

BIDDABLE CHARITY CAMPAIGN OF THE YEAR

Winner: Crafted & The British Library – Getting more from Google Grants

Also nominated were:

• Absolute Digital Media & NCT
• Crunch Simply Digital & Breast Cancel Now – I’m Saving Lives
• Mindshare & Unilever – Lynx Ditch the Label Snapchat Campaign
• OMD UK & Ronald McDonald House Charities (UK) – Driving Awareness and Lead Generation through Priming and Re-Engagement
• Salience & Crisis – A Christmas Campaign With an ROI of 49
• Space and Time Media & See Me/FeelsFM – Mental Health Awareness Campaign

DISPLAY CAMPAIGN OF THE YEAR

Winner: iCrossing UK & VED – The Gift of Great Results for Virgin Experience Days

Also nominated were:

• Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency
• Loud Mouth Media & Ulster University – Driving International Leads through Display
• Merkle | Periscopix & Oak Furniture Land – Results You Wood Not Believe
• NMPi & Liverpool FC – There is No Substitute for Good Display
• Mindshare & Teads & Volvo – Driving True Visits
• Webcertain Group & Kumon – Kumon International Student and Franchisee Recruitment Campaign

PAID SOCIAL CAMPAIGN OF THE YEAR

Sponsored by Media Agency Group

Winner: OMD UK & Disney Pixar – An Incredibles Summer

Also nominated were:

• Crafted & East of England Co-op – Delivering Christmas Footfall
• iCrossing for Visit Wales – Getting People to Visit Wales
• iCrossing for White Stuff
• Merkle | Periscopix & Reed – Appy Monday! Driving reed.co.uk Registrations through their Job Search App
• Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
• Sky Bet – Driving 1.8 million Incremental Bets through Facebook
• SYZYGY & Virgin Experience Days – #GiftDreams

PAID SEARCH CAMPAIGN OF THE YEAR

Winner: Merkle | Periscopix & Twitter – Making Paid Search Real-Time with the Power of Tweets

Also nominated were:

• Anicca Digital & AA – Labels Paid Search Campaign
• Anicca Digital & Switch My Business – Maximising the Number and Value of Leads Generated from PPC for Business Energy Contracts
• Found & Secret Sales – Unlocking PPC’s Potential
• iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
• Mabo & New Cakes – Have Their Cake And Eat It
• Mediacom Worldwide & This Works – Women are from Venus and Men are from Mars and the Implications for Sleep Care
• PHD UK & Mporium – Electrifying Audi’s First Fully Electric Car
• Vervaunt & MUJI – Changing Paid Media Perceptions for a High Street Retailer

BEST INTEGRATED BIDDABLE CAMPAIGN

Winner: iCrossing for Visit Wales – Getting People to Visit Wales

Also nominated were:

• Crafted & East of England Co-op – Delivering Christmas Footfall
• iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
• Journey Further & Christy – Creating a Shop Window across Paid Media
• Media Agency Group & Click Tap Media – Liverpool One: Let Us Entertain You
• Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
• Mindshare & Three Mobile – Phones Are Good
• Space and Time Media & Worx – Summer Hydroshot Campaign
• Starcom powered by Performics – Samsung Global: The Global Ascendance of Samsung Memory

BEST USE OF FACEBOOK ADS

Winner: SYZYGY & Virgin Experience Days – #GiftDreams

Also nominated were:

• Amobee & Essence – Help Plusnet Increase Share of Voice to 2.35 Million Unique Users
• iCrossing for Visit Wales – Getting People to Visit Wales
• iCrossing for White Stuff – A White (stuff) Chrismtas
• Mindshare & Three Mobile – Phones Are Good

BEST USE OF LINKEDIN ADS

Winner: Mindshare – Instagram Stories LinkedIn Campaign

Also nominated were:

• iCrossing for Trade & Invest Wales – LinkedIn Sponsored InMail & Content

BEST USE OF INSTAGRAM ADS

Winner: iCrossing for Visit Wales – Getting People to Visit Wales

Also nominated were:

• iCrossing for White Stuff – A White (stuff) Christmas
• Mindshare & Three Mobile – Phones Are Good

BEST USE OF SHOPPING ADS

Winner: Impression & Internet Gardener – Roots in Data

Also nominated were:

• iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
• Liberty Marketing & Happy Beds – Black Friday Shopping Done Right
• Mabo & Sail Boats – Set Sail for Google Shopping Success
• Mindshare & Mporium – Giving Three the iPhone X Factor
• StrategiQ – Powertool World
• Summit & Joules – Using an Insight Led Data Approach Seasonality to Increase PLA Sales by 64%

MOBILE CAMPAIGN OF THE YEAR

Winner: MediaCom Worldwide & Bose – From Online to Offline: Search Driving Store Visits

Also nominated were:

• Mindshare & Mobsta & Volvo – Driving into Retailers Campaign

BEST USE OF VIDEO

Winner: Loud Mouth Media & Four Star Pizza – For That Moment

Also nominated were:

• Amobee & Essence – Help Plusnet Increase Share of Voice to 2.35 Million Unique Users
• Coast Digital & Royal Canin – Pet Obesity
• Merkle | Periscopix – Farrow & Ball’s Success with TrueView for Shopping
• Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
• Mindshare & Three Mobile – Phones Are Good
• To The End & Adrian Flux – Ex-Military Hits the 1 Million Mark for Influx Magazine

BEST USE OF DATA

Winner: NMPi & Liverpool FC – There is No Substitute for Good Display

Also nominated were:

• Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign
• Anicca Digital & Switch My Business – Maximising the Number and Value of Leads Generated from PPC for Business Energy Contracts
• Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency
• iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
• Mediacom Worldwide & Sony PlayStation – Propensity to Play
• Mindshare & Three Mobile – Phones Are Good
• Mindshare & Mobsta & Volvo – Driving into Retailers Campaign

BEST USE OF ATTRIBUTION

Winner: Merkle | Periscopix & Scandinavian Airlines – Attribution-Based Budget Planning and Forecasting

Also nominated were:

• Merkle | Periscopix – Treatwell
• R.O.EYE – Creating Bespoke Attribution Models to Meet Specific Objectives

BEST USE OF AUTOMATION

Winner: Wavemaker & Huawei – Huawei P20 Pro: Spark a RenAIssance Photography Competition

Also nominated were:

• Hallam – Use of Blended Data in Influencing Automated Bidding
• Latitude Digital Marketing – Automation for a Sporting Nation with ‘The Ticker’
• Merkle | Periscopix & B&Q – Extreme Weather Triggers
• Sky Bet – Promoting Live Betting Odds on Social Media
• Space and Time Media & Jones Homes – Improved Performance Through Automation
• Wavemaker & Mporium – NFL Game Pass: Getting in the Game with Mporium IMPACT

PAID SEARCH TECHNOLOGY OF THE YEAR

Winner: Marin Software – MarinOne

Silver Award: Latitude Digital Marketing – Express Ads

Also nominated were:

• Adthena – Brand Protection & Brand Market View
• Booster Box SRL – Jessica Fletcher (Typo Finder) for Taboola
• GOA – Governance, Opportunity and Automation for Biddable Media
• Squared.io – Audit & Automation for Google Ads

INNOVATION

Winner: Latitude Digital Marketing – The Ticker

Also nominated were:

• Impression & RW Invest – Upper Funnel Growth
• Latitude Digital Marketing – Express Ads
• Squared.io – Audit & Automation for Google Ads

SMALL BIDDABLE AGENCY OF THE YEAR

Winner: Loud Mouth Media

Also nominated were:

• Digital Marketing Specialist
• StrategiQ
• Thunderbolt Digital

LARGE BIDDABLE AGENCY OF THE YEAR

Winner: Crafted

Also nominated were:

• Hallam
• iCrossing
• Impression
• Journey Further
• Mabo
• RocketMill
• The Media Image
• Twentysix

RISING STAR OF THE YEAR

Winner: Matthew Soakell, Mabo

Also nominated were:

• Matthew Bugg, Sky Bet
• Rebecca James, Found