UK Biddable Awards 2019 – The Winners

After two successful years, the third UK Biddable Media Awards took place last night at the Montcalm Marble Arch in London, to celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry, and is the premiere event for professionals working in biddable, attracting brands, agencies, media and technology providers.

 

The 2019 Winners

 

CLIENT-LED CAMPAIGN OF THE YEAR

Winner: The Media Image & Refinitiv – The Unified Customer Journey

 

Also nominated were:

  • Mindshare & Unilever – Marmite Personalisation Campaign

 

BIDDABLE AGENCY LED CAMPAIGN OF THE YEAR

Winner: Crafted & East of England Co-op – Delivering Christmas Footfall

 

Also nominated were:

  • Anicca Digital & AA Labels – Paid Search Campaign
  • iCrossing for Visit Wales – Getting People to Visit Wales
  • iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
  • Impression & Gill Marine – Never Less Than Brave
  • KAU Media Group & MiSmile – Invisalign Search Innovation
  • Space and Time Media & Lillyfields Care – Generating Valuable Leads

 

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

Winner: Harvest Digital – Sziget Festival 2018

 

Also nominated were:

  • Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency
  • iCrossing for Visit Wales – Getting People to Visit Wales
  • Mediacom – How MediaCom helped onboard new valuable and loyal customers for American Airlines
  • Oban International & Big Bus Tours – Driving Fast Long-Term, Sustainable Growth Around the World
  • Space and Time Media & Edinburgh Zoo – Giant Lanterns of China Campaign
  • Vamp & National Geographic

 

RETAIL CAMPAIGN OF THE YEAR

Winner: Loud Mouth Media & Harry Corry – Omni-Channel Approach through Google Ads

 

Also nominated were:

  • Crafted & East of England Co-op – Delivering Christmas Footfall
  • iCrossing for White Christmas – A White (stuff) Christmas
  • iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
  • Impression & Gill Marine – Never Less Than Brave
  • Media Agency Group & Click Tap Media – Liverpool One: Let Us Entertain You
  • MediaVision & Hobbs – Exceptional Revenue Growth Through Search
  • Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
  • Mindshare & Marks & Spencer, Clothing & Home – Christmas 2018 Campaign

 

LOCAL CAMPAIGN OF THE YEAR

Winner: Crafted & East of England Co-op – Delivering Christmas Footfall

 

Also nominated were:

  • Mabo – Lifestyle Fitness
  • OMD UK & NFU Mutual – Local Agent Promotion
  • Your Business Angels PPC & Azure Dental – Building Trust in Your PPC

 

FINANCE CAMPAIGN OF THE YEAR

Winner: Impression & RW Invest – Upper Funnel Growth

 

Also nominated were:

  • The Media Image & Refinitiv – The Unified Customer Journey
  • To The End – Adrian Flux – Going for £0.00 Cost per View – Sutton VS Plato: Champions Challenges
  • Twentysix & MSQ – White Oak UK: Welcome to the Flipside
  • Wavemaker Client Solutions – GE-nius Marketing: Keeping the Light on for General Electric

 

BIDDABLE CHARITY CAMPAIGN OF THE YEAR

Winner: Crafted & The British Library – Getting more from Google Grants

 

Also nominated were:

  • Absolute Digital Media & NCT
  • Crunch Simply Digital & Breast Cancel Now – I’m Saving Lives
  • Mindshare & Unilever – Lynx Ditch the Label Snapchat Campaign
  • OMD UK & Ronald McDonald House Charities (UK) – Driving Awareness and Lead Generation through Priming and Re-Engagement
  • Salience & Crisis – A Christmas Campaign With an ROI of 49
  • Space and Time Media & See Me/FeelsFM – Mental Health Awareness Campaign

 

DISPLAY CAMPAIGN OF THE YEAR

Winner: iCrossing UK & VED – The Gift of Great Results for Virgin Experience Days

 

Also nominated were:

  • Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency
  • Loud Mouth Media & Ulster University – Driving International Leads through Display
  • Merkle | Periscopix & Oak Furniture Land – Results You Wood Not Believe
  • NMPi & Liverpool FC – There is No Substitute for Good Display
  • Mindshare & Teads & Volvo – Driving True Visits
  • Webcertain Group & Kumon – Kumon International Student and Franchisee Recruitment Campaign

 

PAID SOCIAL CAMPAIGN OF THE YEAR

Sponsored by Media Agency Group

Winner: OMD UK & Disney Pixar – An Incredibles Summer

 

Also nominated were:

  • Crafted & East of England Co-op – Delivering Christmas Footfall
  • iCrossing for Visit Wales – Getting People to Visit Wales
  • iCrossing for White Stuff
  • Merkle | Periscopix & Reed – Appy Monday! Driving reed.co.uk Registrations through their Job Search App
  • Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
  • Sky Bet – Driving 1.8 million Incremental Bets through Facebook
  • SYZYGY & Virgin Experience Days – #GiftDreams

 

PAID SEARCH CAMPAIGN OF THE YEAR

Winner: Merkle | Periscopix & Twitter – Making Paid Search Real-Time with the Power of Tweets

 

Also nominated were:

  • Anicca Digital & AA – Labels Paid Search Campaign
  • Anicca Digital & Switch My Business – Maximising the Number and Value of Leads Generated from PPC for Business Energy Contracts
  • Found & Secret Sales – Unlocking PPC’s Potential
  • iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
  • Mabo & New Cakes – Have Their Cake And Eat It
  • Mediacom Worldwide & This Works – Women are from Venus and Men are from Mars and the Implications for Sleep Care
  • PHD UK & Mporium – Electrifying Audi’s First Fully Electric Car
  • Vervaunt & MUJI – Changing Paid Media Perceptions for a High Street Retailer

 

BEST INTEGRATED BIDDABLE CAMPAIGN

Winner: iCrossing for Visit Wales – Getting People to Visit Wales

 

Also nominated were:

  • Crafted & East of England Co-op – Delivering Christmas Footfall
  • iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
  • Journey Further & Christy – Creating a Shop Window across Paid Media
  • Media Agency Group & Click Tap Media – Liverpool One: Let Us Entertain You
  • Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
  • Mindshare & Three Mobile – Phones Are Good
  • Space and Time Media & Worx – Summer Hydroshot Campaign
  • Starcom powered by Performics – Samsung Global: The Global Ascendance of Samsung Memory

 

BEST USE OF FACEBOOK ADS

Winner: SYZYGY & Virgin Experience Days – #GiftDreams

 

Also nominated were:

  • Amobee & Essence – Help Plusnet Increase Share of Voice to 2.35 Million Unique Users
  • iCrossing for Visit Wales – Getting People to Visit Wales
  • iCrossing for White Stuff – A White (stuff) Chrismtas
  • Mindshare & Three Mobile – Phones Are Good

 

BEST USE OF LINKEDIN ADS

Winner: Mindshare – Instagram Stories LinkedIn Campaign

 

Also nominated were:

  • iCrossing for Trade & Invest Wales – LinkedIn Sponsored InMail & Content

 

BEST USE OF INSTAGRAM ADS

Winner: iCrossing for Visit Wales – Getting People to Visit Wales

 

Also nominated were:

  • iCrossing for White Stuff – A White (stuff) Christmas
  • Mindshare & Three Mobile – Phones Are Good

 

BEST USE OF SHOPPING ADS

Winner: Impression & Internet Gardener – Roots in Data

 

Also nominated were:

  • iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
  • Journey Further & Claire’s – Harnessing the Power of PPC to Deliver on the High Street
  • Liberty Marketing & Happy Beds – Black Friday Shopping Done Right
  • Mabo & Sail Boats – Set Sail for Google Shopping Success
  • Mindshare & Mporium – Giving Three the iPhone X Factor
  • StrategiQ – Powertool World
  • Summit & Joules – Using an Insight Led Data Approach Seasonality to Increase PLA Sales by 64%

 

MOBILE CAMPAIGN OF THE YEAR

Winner: MediaCom Worldwide & Bose – From Online to Offline: Search Driving Store Visits

 

Also nominated were:

  • Mindshare & Mobsta & Volvo – Driving into Retailers Campaign

 

BEST USE OF VIDEO

Winner: Loud Mouth Media & Four Star Pizza – For That Moment

 

Also nominated were:

  • Amobee & Essence – Help Plusnet Increase Share of Voice to 2.35 Million Unique Users
  • Coast Digital & Royal Canin – Pet Obesity
  • Merkle | Periscopix – Farrow & Ball’s Success with TrueView for Shopping
  • Mindshare – How Capri Sun Gained Credibility through Integrated Digital Partnerships in 2018
  • Mindshare & Three Mobile – Phones Are Good
  • To The End & Adrian Flux – Ex-Military Hits the 1 Million Mark for Influx Magazine

 

BEST USE OF DATA

Winner: NMPi & Liverpool FC – There is No Substitute for Good Display

 

Also nominated were:

  • Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign
  • Anicca Digital & Switch My Business – Maximising the Number and Value of Leads Generated from PPC for Business Energy Contracts
  • Crafted & Preferred Hotels & Resorts – Global Remarketing with Incredible Efficiency
  • iCrossing, SYZYGY & VED – The Gift of Great Results for Virgin Experience Days
  • Mediacom Worldwide & Sony PlayStation – Propensity to Play
  • Mindshare & Three Mobile – Phones Are Good
  • Mindshare & Mobsta & Volvo – Driving into Retailers Campaign

 

BEST USE OF ATTRIBUTION

Winner: Merkle | Periscopix & Scandinavian Airlines – Attribution-Based Budget Planning and Forecasting

 

Also nominated were:

  • Merkle | Periscopix – Treatwell
  • R.O.EYE – Creating Bespoke Attribution Models to Meet Specific Objectives

 

BEST USE OF AUTOMATION

Winner: Wavemaker & Huawei – Huawei P20 Pro: Spark a RenAIssance Photography Competition

 

Also nominated were:

  • Hallam – Use of Blended Data in Influencing Automated Bidding
  • Latitude Digital Marketing – Automation for a Sporting Nation with ‘The Ticker’
  • Merkle | Periscopix & B&Q – Extreme Weather Triggers
  • Sky Bet – Promoting Live Betting Odds on Social Media
  • Space and Time Media & Jones Homes – Improved Performance Through Automation
  • Wavemaker & Mporium – NFL Game Pass: Getting in the Game with Mporium IMPACT

 

PAID SEARCH TECHNOLOGY OF THE YEAR

Winner: Marin Software – MarinOne

Silver Award: Latitude Digital Marketing – Express Ads

 

Also nominated were:

  • Adthena – Brand Protection & Brand Market View
  • Booster Box SRL – Jessica Fletcher (Typo Finder) for Taboola
  • GOA – Governance, Opportunity and Automation for Biddable Media
  • Squared.io – Audit & Automation for Google Ads

 

INNOVATION

Winner: Latitude Digital Marketing – The Ticker

 

Also nominated were:

  • Impression & RW Invest – Upper Funnel Growth
  • Latitude Digital Marketing – Express Ads
  • Squared.io – Audit & Automation for Google Ads

 

SMALL BIDDABLE AGENCY OF THE YEAR

Winner: Loud Mouth Media

 

Also nominated were:

  • Digital Marketing Specialist
  • StrategiQ
  • Thunderbolt Digital

 

LARGE BIDDABLE AGENCY OF THE YEAR

Winner: Crafted

 

Also nominated were:

  • Hallam
  • iCrossing
  • Impression
  • Journey Further
  • Mabo
  • RocketMill
  • The Media Image
  • Twentysix

 

RISING STAR OF THE YEAR

Winner: Matthew Soakell, Mabo

 

Also nominated were:

  • Matthew Bugg, Sky Bet
  • Rebecca James, Found
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