European Search Awards 2019 – The Shortlist

Entries were submitted by Europe’s most creative and forward-thinking digital agencies and in-house teams – so thank you to everyone who submitted. The shortlist only goes to show the immense talent in the digital sector across the whole of Europe. Take a look below who made the cut.

 

The 2019 Shortlist

BEST USE OF SEARCH – RETAIL

Sponsored by SEOmointor

  • Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
  • Click Consult & Liverpool ONE – Welcoming Record Numbers to Liverpool ONE
  • Dept & nettoshop.ch – One Size Does Not Fit All
  • Docklin Digital & Apotek Hjaertat – Automation & Innovation driving growth
  • Havas Media; Ecselis and giffgaff – Powered by Search, Run by You
  • Impression and Feel Good Contacts – Visionary Gains
  • Loud Mouth Media & Harry Corry – Omni-channel approach through Google Ads
  • Precis & Musti Group – Consolidated Omni-growth
  • Propellernet & Evans Cycles – Heartwork
  • Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

 

BEST USE OF SEARCH – FINANCE

Sponsored by Loud Mouth Media

  • Absolute Digital Media & Uncle Buck – Bucking The Trend
  • Core & Aviva Ireland – How to win at search in a market where queries shrink 20% year on year
  • Cube Group & Provident Poland – Data-Driven Two-Fold Increase in the Red Ocean of Loan Industry
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Edit and Paymentsense – The Small Business Series
  • Evolved Search – Lending an expert hand to ABC Finance
  • Evolved Search – Making Content Count for Money Guru
  • Found & AllClear – Results Insured
  • Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
  • Re:signal & WorldRemit – Sending Money Around the World
  • Verve Search & GoCompare – Wheeler Dealer

 

BEST USE OF SEARCH – TRAVEL / LEISURE

  • Blueclaw & Royal Caribbean – Cruise Deals: 101% Increase in Bookings For A Global Travel Brand
  • Crafted & Preferred Hotels & Resorts – Global remarketing with incredible efficiency
  • Edit and SpaSeekers.com – Global Relaxation
  • Harvest Digital & Sziget – Sziget Festival 2018
  • iProspect Ireland & Aer Lingus – A direct route to direct response
  • iProspect Ireland & Clayton Hotels – Click On Clayton – Putting the Click Back into PPC
  • Loud Mouth Media & Flash Pack – European Google Ads Campaign
  • MediaCom Worldwide & American Airlines – How MediaCom helped on-board new valuable and loyal customers for American Airlines
  • Propellernet & Celebrity Cruises – Music Mapped
  • Reprise – A Smart Search Strategy for Smartbox

 

BEST USE OF SEARCH – GAMING

  • Blueclaw & Betway – Bond in Numbers: 53 Links + 78 Pieces of Coverage From a 4-Figure PR & Content Marketing Campaign
  • Core & National Lottery Ireland – Ok Google, What’s Next?’
  • Greenhouse & TOTO – Content is King
  • Serpact & Efirbet – BG and EN SEO Campaign
  • The Media Image & Grosvenor – Knockout Results For A Rising Sportsbook Contender

 

BEST USE OF SEARCH – THIRD SECTOR

  • Crafted & The British Library – Getting more from Google Grants
  • Dept & CTA – Working together for a sustainable farming future in Africa, the Caribbean and the Pacific
  • Further Digital Marketing & British Safety Council – Core Product UK SEO Campaign
  • Harbingers & Szlachetna Paczka – All Omnichannel Aboard!
  • Liberty + Love Pork – Rejuvenating the Image of Pork
  • MediaVision & City Lit – Course Subscriptions & Revenue Via PPC
  • Passion Digital & National Trust – How we connected 83% more people with the places they love
  • SIDN & Roncalli foundation – SEO Campaign

 

BEST USE OF SEARCH – B2B

  • Amplifyd & Travelperk – Making Adwords great again
  • Bluerank & Mascus – Better together
  • Hallam – Using automation and integration to boost search profitability
  • iProspect Ireland & Fujitsu PFU – Redefining PPC Best Practice
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
  • Pixel Nordic AB – Pixel helped Capcito, a startup within fintech, to rank number one and cut AdWords costs by almost 1 million SEK
  • Semetrical & Arkadin – Global B2B SEO Campaign
  • Up&More & Edenred – Reaching right businesses with trendline and machine learning

 

BEST USE OF SEARCH – B2C

  • Absolute Digital Media & Uncle Buck – Bucking The Trend
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Evolved Search – Making Content Count for Money Guru
  • Impression & Buzzgrass – Sewing the Seeds for Top of Funnel Growth
  • Impression & Harvey Water Softeners – User Centric Search Expansion
  • iProspect Ireland & Aer Lingus – A direct route to direct response
  • iProspect Ireland & Clayton Hotels Click On Clayton – Putting the Click Back into PPC
  • iProspect Ireland & Energia – Tearing up the PPC rulebook
  • Mabo & New Cakes – Have Their Cake And Eat It
  • MediaCom Worldwide & Sony PlayStation – Propensity to Play
  • Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

 

BEST USE OF SEARCH – HEALTH

  • Absolute Digital Media & Longevita Hair Transplant – Hair To The Throne
  • Basta digital & iClinic – The Most Visible Eye Clinic
  • Cdweb, Seda S.P.A. – Search Strategy
  • Dept & Parnassia Groep – Digital mindset helps an additional 100,000 patients
  • Impression & Feel Good Contacts – Visionary Gains
  • Mediacom & Canesten – Let’s Talk Health
  • Neadoo Digital LTD & Papadent – Medical Update Recovery
  • SIDN & Sanitas
  • SYZYGY & Specsavers – Audience-first, Audiology Appointment Growth
  • The SEO Works – Boost Weldricks Pharmacy online health

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

  • Carat, Barratt London and The London That Could Have Been – 134% Increase in Page One Keywords From PR Driven SEO
  • Clean Digital & Harness Property Intelligence – PPC for 9,000 Unique Commercial Property Listings
  • Jellyfish & L&C Mortgages – Project Carrot
  • MediaVision & Fresh Student Living – Exceeding Targets for Organic Growth
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Performics France – SeLoger ESA Best of Search Real Estate & Property
  • PromoTraffic & Inter Bud – How to reach a customer interested in buying a flat online?
  • Up&More with Vantage Development – Google Ad(Vantage)

 

BEST USE OF SEARCH – FMCG

  • Absolut Drinks – Searcher Interests Drives eCRM & Sales
  • Booster Box & Tannico – ED-209 (Ad Customizer)
  • Greenhouse & Kruidvat – Fast Moving Search Terms
  • Mediaworks & GSK – Nicotinell Success
  • Mindshare UK – Warburtons Gluten Free Rebrand: Criteo Launch
  • Precis & Musti Group – Consolidated Omni-growth
  • s360 & Arla Foods – Closing the Content Gap with a World of Cheese
  • SIDN & PULEVA
  • Yellowgrape & VoordeelVanger – Data-driven visibility increase with +682% revenue uplift
  • Zenith & Nomad Foods – Scaling SEO at Speed for Nomad Foods Europe

 

BEST LOCAL CAMPAIGN

  • Adwise & United Retail – More store visits with a smart local advertising strategy
  • Bloofusion Germany – Connecting Online and Offline with Location-Based Ads
  • Bluerank – Local Mitsubishi campaigns made simple with custom PPC automation
  • Core & Lidl / Buymie – Combining Value and Convenience to Beat the Competition
  • Elephate & Morizon – Bike-Friendly Cities in Poland. A Smooth Ride to Media Success.
  • Innovation Visual & Cannon Hygiene UK – Putting Cannon Hygiene‚ local service centres on the map
  • Kubix Digital & Oleg Cassini – How we grew sales for the global brand Oleg Cassini locally
  • Promotraffic & TopSanit – Don’t flush revenue down the drain
  • Sixt rent a car – Being on Fire at Large Scale Local SEO
  • SYZYGY & Specsavers – Better Hearing Bus Campaign
  • Up&More & mPay – The mobile-payments evolution

 

BEST LOW BUDGET CAMPAIGN

  • Adwise & FixjeiPhone – How the right preparation, a car ride, the new iPhone XS and pulling an all nighter resulted in 1.700+ backlinks and 170.000+ YouTube views in less than a week
  • Core & Lidl – Lighting a Fyre Under PPC
  • Delante & Epstryk – turn your online light for less than 5000 Euro per year!
  • Dept & De Splenter Schoenen – 3237% ROAS selling the last pair of shoes with Shopping 3D
  • Local Fame- Unleashing the power of local search for the beauty sector
  • Promotraffic & Atramentowka – Small budget, big success- how to understand the Client’s needs
  • Retro Digital & Aploq Translations – It’s not every day you turn 500 euros per month into €20,456!
  • Sempai & DrTusz – How to catch up to the competition in SEO with a monthly budget of 500 euro
  • Taste, a.s. & Armed.cz – Redesign hell, let’s fight, you will lose!
  • The Engine Iceland – Channel 2 Sport Station in Iceland, Project increase subscriptions

 

BEST USE OF PR IN A SEARCH CAMPAIGN

  • Barracuda Digital & Enviro Waste – Delivering sustained organic results via the circular economy
  • Blueclaw & Betway – Bond in Numbers: 53 Links + 78 Pieces of Coverage From a 4-Figure PR & Content Marketing Campaign
  • Edit & SpaSeekers.com – Global Relaxation
  • Evolved Search – Making content count for Money Guru
  • Impression & Envirobuild – A New Species of Search Led PR
  • iProspect & The Body Shop – Charting the rise of veganism through data storytelling
  • Propellernet & Evans Cycles – Heartwork
  • Selesti & Lexham Insurance – Revving up results on the road to a 234% increase in organic sessions
  • Verve Search & Lenstore – 24 Hour London
  • Wolfgang Digital & DID Electrical – Newsjacking with Nostalgia and Generating an 80:1 ROAS

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

  • Bluebird Media & Artiks – Prospecting for Profitability – Hyper Local Social Driving Sales and Search Demand
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • Harbingers & Capgemini – Recruitment Heroes
  • UNIQ GmbH & Urlaubsguru – deutschlandLiebe
  • Wolfgang Digital & DID Electrical – Newsjacking with Nostalgia and Generating an 80:1 ROAS
  • Wolfgang Digital & Elverys – How a legacy brand achieved legendary results
  • Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

 

BEST USE OF DATA

  • Absolut Drinks – Searcher Interests Drives eCRM & Sales
  • Adwise & Kees Smit Tuinmeubelen – Use of in-store data to optimize the mobile advertising experience
  • Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
  • Dept & nettoshop.ch – One Size Does Not Fit All
  • ForwardPMX & Virgin Holidays – Reaching New Heights
  • iProspect and Eurostar – Inspiring Real Connections for Smooth Customer Journeys
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Precis & Musti Group – Consolidated Omni-growth
  • Wolfgang Digital & DID Electrical – 0 to 50
  • Wolfgang Digital & Elverys – How a legacy brand achieved legendary results

 

BEST INTEGRATED CAMPAIGN

Sponsored by Optmyzr

  • Bloofusion Germany – Connecting Online and Offline with Location-Based Ads
  • Harbingers and ZooArt – Making money and making a change
  • Impression and Harvey Water Softeners – User Centric Search Expansion
  • Kubix Digital & KIA – Putting Power Into the Engine with Integrated Search Strategy
  • Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
  • PromoTraffic & SELFIEROOM – Strategy tailored to sales funnel
  • Reprise/Initiative Junior and LEGO – Passion Points’ Campaign
  • Selesti & JDP – Digital growth acceleration campaign
  • The SEO Works – The SEO Works help Rab Scale new Heights
  • Wolfgang Digital & DID Electrical – 0 to 50

 

BEST MOBILE CAMPAIGN

  • Adwise & Kees Smit Tuinmeubelen – Use of in-store data to optimize the mobile advertising experience
  • Booster Box & Subito – Occupy Key Macro-Areas
  • MediaCom Worldwide & Bose – From Online to Offline – Search Driving Store Visits
  • Semahead & Pakuten – Mobile – the driving force behind sales
  • Up&More & blinkee.city – A smart way to change an app install into purchases
  • Up&More & mPay – The mobile-payments evolution

 

BEST PPC CAMPAIGN

Sponsored by Kenshoo

  • Adequate & Vola – How to double conversions of a market leader
  • Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
  • Core & Aviva Ireland – How to win at search in a market where queries shrink 20% year on year.
  • iProspect Ireland and Aer Lingus – A direct route to direct response
  • iProspect Ireland and Bank of Ireland – Leveraging Brand Affinity to Target Competitors and Decrease CPA By -81%
  • iProspect Ireland and Energia – Tearing up the PPC rulebook
  • iProspect Ireland and Workplace by Facebook – Driving Global Efficiency at Scale
  • Merkle | Periscopix & Twitter – Making Paid Search real-time with the power of Tweets
  • Wolfgang Digital & Elverys – How a legacy brand achieved legendary results
  • Yellowgrape & VoordeelVanger – Data-driven visibility increase with +682% revenue uplift

 

BEST SEO CAMPAIGN

Sponsored by SEOmonitor

  • Adwise & FixjeiPhone – How the right preparation, a car ride, the new iPhone XS and pulling an all nighter resulted in 1.700+ backlinks and 170.000+ YouTube views in less than a week
  • Bluerank & Wittchen – May the Synergy be with you
  • Bluerank For DOZ – SEO Emergency Quest
  • Impression & Cromwell – How we REACTed to the JavaScript landscape
  • Impression and Eventopedia – The Case of the Uncrawlable Pages
  • Jellyfish and L&C Mortgages – Project Carrot
  • Passion Digital – Winning positions 0 and 1 for Teletext Holidays
  • s360 for Arla Foods – Closing the Content Gap with a World of Cheese
  • Semetrical & Arkadin – Global SEO Campaign
  • Taste, a.s & Armed.cz – Incorrectly done web redesign can disarm us!

 

BEST PAN EUROPEAN CAMPAIGN

Sponsored by Retro Digital International

  • Bluerank & Mascus – Better together
  • Crafted & Preferred Hotels & Resorts – Global remarketing with incredible efficiency.
  • Docklin Digital & Desenio – The Art of SEM
  • Growww Digital & Popgom – Data Driven Results
  • Oban International and Big Bus Tours – Delivering massive international growth in a fiercely competitive segment of the tourism industry
  • PromoTraffic&SneakerStudio – Expansion into 17 markets: Machine Learning and Marketing Automation.
  • Reprise – A Smart Search Strategy for Smartbox
  • Reprise/Initiative Junior and LEGO – “Passion Points” Campaign

 

BEST USE OF CONTENT MARKETING

Sponsored by SEMrush

 

  • Carat, Barratt London and The London That Could Have Been – 134% Increase in Page One Keywords From PR Driven SEO
  • Digitas & ESERP – Education Loves Content Marketing
  • Elephate & Morizon – Bike-Friendly Cities in Poland. A Smooth Ride to Media Success
  • Evolved Search – Making content count for Money Guru
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • Harbingers & Dr. Max – Your Money or Your Life!
  • Jellyfish and L&C Mortgages – Project Carrot
  • s360 & Arla Foods – Closing the Content Gap with a World of Cheese
  • Verve Search & Lenstore – 24 Hour London
  • Wolfgang Digital & Arctic Adventures – Building On Bigfoot

 

MOST INNOVATIVE CAMPAIGN

  • Absolut Drinks – Searcher Interests Drives eCRM & Sales
  • Adpeak & Pracuj.pl – Big Data, scripts and automation from words to action
  • Bluerank – Personalized user experience for more engagement and sales – smart remarketing for Brand24
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • iProspect Ireland & Clayton Hotels Click On Clayton – Putting the Click Back into PPC
  • Jellyfish & L&C Mortgages – Project Carrot
  • Kubix Digital & Mavi – Doubling E-Commerce Revenue in a Declining Economy is Like Still Fitting Into Your Skinny Jeans
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Nordic Morning & Arla Foods – Achieving Content Velocity with Intelligent Automation
  • Promotraffic & Rolmarket – Crops increased by 30%

 

BEST SOFTWARE INNOVATION

  • Bluerank
  • cognitiveSEO
  • Data Elasticity SL (Safecont.com)
  • Factor-a | part of DEPT
  • Jellyfish
  • Kenshoo
  • OnCrawl Rankings
  • Performics Germany GmbH
  • SEOmonitor
  • Squared.io

 

BEST PPC MANAGEMENT SOFTWARE SUITE

  • ADchieve
  • Kenshoo Search
  • Sempai SEM Agency – Sempai Merchant 360
  • Spaceboost – The PPC automation software to democratize paid search advertising
  • Squared.io – Audit & Automation for Google Ads

 

BEST SEO SOFTWARE SUITE

  • Botify
  • cognitiveSEO – Cutting-Edge SEO Tools
  • OnCrawl Data³
  • rankingCoach 360
  • SEMrush – SEO & Content Workflow
  • Senuto – SEO Analytics Platform
  • Surfer

 

BEST SEARCH SOFTWARE TOOL

  • Botify
  • cognitiveSEO – Cutting-Edge SEO Tools
  • crawlOPTIMIZER.com – SEO -Tool for Automated Log File Analysis
  • DeepCrawl – Web Performance Data at Scale
  • Marin Software – MarinOne
  • OnCrawl – Technical SEO Platform
  • SEMrush Search Visibility Toolkit -Dominating SERPs in Organic and Paid
  • Squared.io – Audit & Automation for Google Ads
  • upUgo Beta
  • Yext

 

BEST IN-HOUSE TEAM

Sponsored by Pixel

  • Better Collective A/S – Organic Performance & Digital Intelligence
  • Groupon – SEM
  • HomeToGo GmbH – Inbound Marketing Team
  • MoneySuperMarket – Digital Team
  • Telegraph Media Group – Telegraph Commercial SEO
  • UNIQ GmbH – #badass Online Marketing Team

 

BEST SMALL PPC AGENCY

  • Bluebird Media
  • BoostRoas
  • Booster Box
  • Clean Digital
  • Docklin Digital
  • Fluid Digital
  • Kubix Digital
  • Loud Mouth Media
  • Marketing Signals
  • Semetrical

 

BEST LARGE PPC AGENCY

Sponsored by Tribe Global

  • Adwise – Your Digital Brain
  • Crafted
  • Dept
  • Hallam
  • Impression
  • iProspect Ireland
  • NMPi
  • Precis Digital
  • SIDN
  • Wolfgang Digital

 

BEST SMALL SEO AGENCY

Sponsored by SEOmonitor

  • Absolute Digital Media
  • Blue Array SEO
  • Digitaloft
  • Kubix Digital
  • Marketing Signals
  • Pixel Nordic AB – your long term SEO-agency
  • Re:signal
  • Relevance
  • Semetrical
  • Storm Creative

 

BEST LARGE SEO AGENCY

Sponsored by SEOmonitor

  • Click Consult
  • Crafted
  • Evolved Search
  • Hallam
  • Impression
  • Verve Search
  • Wolfgang Digital

 

BEST SMALL INTEGRATED SEARCH AGENCY

  • ASSISTED
  • Kubix Digital
  • MediaVision
  • Relevance
  • Retro Digital
  • We are Harbingers – e-Commerce #GameChangers!

 

BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by Harbingers

  • Bluerank
  • Crafted
  • Hallam
  • Impression
  • iProspect UK
  • Mediaworks
  • ROAST
  • Sempai SEM Agency
  • SIDN
  • Wolfgang Digital

 

YOUNG SEARCH PROFESSIONAL OF THE YEAR

  • Dilan Sisodia, Storm Creative
  • Dominic Whittington, Semetrical
  • Hazel Ramsell, Evolved Search
  • Leo Worsley, Hallam
  • Matthew Soakell, Mabo
  • Neslihan Busra Emikoglu, BoostRoas
  • Olivia Smith, Digitaloft
  • Roman Adamita, BoostRoas

 

THE EUROPEAN SEARCH DIVERSITY, INCLUSION & EQUALITY AWARD

  • Areej AbuAli
  • Found
  • Maddie Crawford
  • MediaCom UK
  • Pixel Nordic AB
  • rankingCoach GmbH
  • Reprise
  • Retro Digital Ltd
  • The Media Image
  • Women.Digital
  • Wolfgang Digital

 

EUROPEAN SEARCH PERSONALITY OF THE YEAR

Recognition of a talented and inspiring practitioner who has revolutionised the European search industry. This award will be announced on the night.

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