UK Content Awards 2019 – The Winners

RETAIL CONTENT CAMPAIGN OF THE YEAR

Winner: Digitaloft & forward2me – Instagrammable Sneakers

Also nominated were:

• British Heart Foundation – #BoughtAtBHF
• Hope&Glory – Sony and Hope&Glory
• Master of Malt – #WhiskySanta
• Mischief PR for LEGO Group – Happy Birthday Brick
• Propellernet

FINANCE CONTENT CAMPAIGN OF THE YEAR

Winner: Evolved Search – Making content count for Money Guru

Also nominated were:

• BrandContent – Online Tool Cooks Up How To Create The Perfect Christmas Tree
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Edit & Paymentsense – The small business series
• Evolved Search – Lending an expert hand to ABC Finance
• Itch Media Limited – The Friendly Bank – Metro Bank
• Jellyfish & L&C Mortgages – Project Carrot
• To The End & Bikesure – Forever Bikes
• VideoSmart for Capita – “Pension Benefit Statement Personalised Video”

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Winner: Edit & SpaSeekers.com – Global Relaxation

Also nominated were:

• Aira Digital & TravelSupermarket – SuperYOU: The Healthiest Cities Index
• ForwardPMX & Virgin Holidays – Trending Travel Guide
• Havas Media & JUMP – Emirates goes ‘Off The Grid’ with All4 – Havas JUMP
• Mischief PR for First Choice – Braggage Rights
• Propellernet & Celebrity Cruises – Music Mapped
• Wolfgang Digital & Arctic Adventures – Building On Bigfoot

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

Winner: Stickyeyes & LG – A campaign that answered the Call of Duty

Also nominated were:

• Havas Media, Cake & the BBC – BBC Sounds Launch
• Hope&Glory and The Pokemon Company
• Mischief PR for Huawei – Waistcoat’s Coming Home

NOT FOR PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

Winner: Historic Royal Palaces – #BoleynIsBack

Also nominated were:

• Cubo & Youth Hostel Association – “The Adventure Effect”
• Media Zoo & The Daily Mile – Getting Children Fit For Life
• Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign
• Save the Children – UK Save the Children, Christmas Jumper Day
• Stein IAS – Somewhere To Believe In
• The BHF – Heart of Steel website content

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Winner: Zero Suicide Alliance – Suicide – Let’s Talk campaign

Also nominated were:

• Flipbook Studio & Mfour – Manchester Makes Memories
• Hampshire Fire and Rescue Service – Amber’s Warning
• Lake District National Park – Reflecting on the Lakes feat Tony Walsh
• OST & NHS Royal Papworth Hospital – We Are Royal Papworth
• Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign
• Wavemaker & Transport for London – Wonderful World of Off-Peak

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Winner: Hope&Glory – Facebook and Hope&Glory

Also nominated were:

• Havas Media & Team O2 – The Gig That Changed My Life

B2B CONTENT CAMPAIGN OF THE YEAR

Winner: Atos supported by agencies coterie, Chime, Oliver & Cogent – The Currency of Cyber Trust

Also nominated were:

• 1000heads & Wella Professionals – Wella Passionistas
• Bupa – #OpenUp
• Evolved Search – Lending an expert hand to ABC Finance
• Formative Content & Centrica – Platform – Talking Energy Tech
• Hattrick and Certas Energy – An Alternative Guide To The New Energy Mix
• International SOS 2019 Travel Risk Outlook & Business Resilience Trends Watch
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• OST & Kingston Technology – Kingston Cognate
• Stein IAS & Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

B2C CONTENT CAMPAIGN OF THE YEAR

Winner: Jellyfish and L&C Mortgages – Project Carrot

Also nominated were:

• Aira Digital & RS Components – Bezos’ Billions
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search – Driving performance for Select Car Leasing
• Evolved Search – Making content count for Money Guru
• Hope&Glory – Facebook and Hope&Glory
• iProspect & Mira Showers – Mira Showers – Cleaning up in Organic Search
• MediaVision & Fresh Student Living – Exceeding Targets for Organic Growth
• Mischief PR and Vodafone – Goldilocks: A Fairytale for the Digital Age
• Wavemaker & Original Source – Mattering to Millennial’s

FMCG CONTENT CAMPAIGN OF THE YEAR

Winner: Untold Agency & Budvar – True Bohemians

Also nominated were:

• Digital Natives X Sacla – Make It Sing!
• Oppo Brothers & S3 Advertising – #GoodVibrations Campaign
• Wavemaker & Dr. Oetker Ristorante – The Perfect Date Night

CONTENT STRATEGY OF THE YEAR

Winner: 1000heads & Wella Professionals – Wella Passionistas

Also nominated were:

• Accord Marketing & Age UK Mobility – Supersizing Age UK Mobility’s Content
• Evolved Search – Making content count for Money Guru
• Formative Content & Tata Consultancy Services (TCS)
• ForwardPMX – Virgin Holidays: Trending Travel Guide
• Hope&Glory – Sony and Hope&Glory
• Hope&Glory – The Pokemon Company and Hope&Glory
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Mid Wales Tourism Cymru & S3 Advertising – Real Mid Wales Campaign
• Wavemaker & Original Source – Mattering to Millennial’s

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Winner: Hatch & RLWC2021 – A Digital Host City Announcement

Also nominated were:

• ForwardPMX – Virgin Holidays: Trending Travel Guide
• Hey Honey & JBL – #StartAParty European Campaign for the JBL PartyBox launch with DEPT and GoSpooky
• Historic Royal Palaces – #BoleynIsBack
• Ketchum & Samsung – #MakeChange
• Master of Malt – #WhiskySanta
• SEEN Connects x Communicator London, Jack Daniel’s Honey & Jack Honey Influencer Activation
• The Open University’s 50 Words for 50 Years
• the tree & RESCUE® – A Letter to My Younger Self
• Wavemaker x Dr. Oetker – Home Baking Rising to the social challenge: part 2

VIDEO CONTENT CAMPAIGN OF THE YEAR

Winner: Hope&Glory & The Pokemon Company

Also nominated were:

• Brighter PR – Join Me In Jamaica – Brighter PR, a FINN Partners Company & Jamaica Tourist Board
• ChannelMum.com – Anxiety & Mental Health course
• Cubo & Youth Hostel Association – “The Adventure Effect”
• DMS Media & Toyota GB – Blind Driver | Start Your Impossible
• Hampshire Fire and Rescue Service – Firing off Questions: Mental Health
• Hope&Glory & Facebook
• Joint & Thatchers Cider – Proving “what cider’s supposed to taste like”
• Stein IAS & Trelleborg Marine & Infrastructure – SafeTug 360° Experience
• Untold Agency & Budvar – True Bohemians

MOBILE CONTENT CAMPAIGN OF THE YEAR

Winner: Zero Degrees West & Heidi Boston-Thompson at Sony Music Commercial Group, and Rachel Kulhawik at GUPTA MEDIA – Ward Thomas ‘Restless Minds’ UK

Also nominated were:

• Outwrite Public Relations Ltd, Outwrite PR and the British Eagles – Fly Eagles Fly

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Winner: Mischief PR for First Choice – Braggage Rights

Also nominated were:

• Coterie Marketing – The Currency Of Cyber Trust” Atos, Supported By Agencies Coterie, Chime, Oliver & Cogent
• Digitaloft & Veygo – Driving SEO Success With Digital PR
• Hampshire Fire And Rescue Service – Firing Off Questions: Mental Health
• Hope&Glory – Sony And Hope&Glory
• Hope&Glory – The Pokemon Company And Hope&Glory
• Media Zoo & The Daily Mile – Getting Children Fit For Life
• Mischief PR for LEGO Group – Happy Birthday Brick
• Pelican Communications & APEAL – the APEAL of steel
• Untold Agency & Budvar – True Bohemians

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Winner: The Open University’s 50 Words for 50 Years

Highly Commended: Sompting Abbotts School Brand Awareness Campaign – Using Content to Drive Change

Also nominated were:

• British Heart Foundation – #BoughtAtBHF
• Digitaloft & forward2me – Instagrammable Sneakers
• Hampshire Fire and Rescue Service – Hampshire Fire and Rescue Service – Amber’s Warning
• Itch Media Limited – The Best Of British – Permanent Style Blog
• Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign
• Tangerine Communications & Pizza Hut Restaurants – #IWantYouJack
• To The End & Gould Barbers – Cutting through Christmas with an effective brand awareness campaign
• Visualsoft & Leader Group – Leader Floors Campaign

ROI CONTENT CAMPAIGN OF THE YEAR

Winner: iProspect & The Body Shop – Charting the rise of veganism through data storytelling

Also nominated were:

• Digital Natives X Revolution Beauty – Halloween
• GoldSand Digital – iDealership Swarm Marketing Solution
• Hey Honey & JBL – #StartAParty European Campaign for the JBL PartyBox launch with DEPT and GoSpooky
• Hope&Glory – Sony and Hope&Glory
• Master of Malt – #WhiskySanta
• Stein IAS & Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart
• Visualsoft & Leader Group – Leader Floors Campaign

INFLUENCER/OUTREACH CAMPAIGN OF THE YEAR

Winner: 1000heads & Google UK – #TeamPixel; Influencer Launch of Google Pixel 3

Also nominated were:

• Digital Natives X Dermalogica – Clear Start x Georgia Toffolo
• Hope&Glory – Sony and Hope&Glory
• LUYA, Sunset by Australasia Launch
• MediaCom North – GARDENA & MBA (MediaCom Beyond Advertising) – #GARDENAMOMENT campaign
• SEEN Connects, Jo Malone London & Nano-Influencer Campaign
• Talent Village – La Mer #ArriveHydrated
• the tree & RESCUE® – A Letter to My Younger Self

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

Winner: GoldSand Digital – SWARM Digital Dashboard

Also nominated were:

• Aljazeera Media Network – Interactive Live streaming #studioless
• Nucco Brain – True Time Rendering
• Talent Village

IN-HOUSE CONTENT TEAM OF THE YEAR

Winner: ChannelMum.com

Also nominated were:

• Discovery Creative London (Digital)
• HomeToGo – Inbound Marketing Team
• LV= General Insurance Digital Content Team
• Master of Malt Content Team
• OST Marketing – Creative Studio
• Pickr

SMALL CONTENT MARKETING AGENCY OF THE YEAR (UNDER 20 EMPLOYEES)

Winner: Digitaloft

Also nominated were:

• Blend
• BrandContent – Small but mighty
• Fifty-Three Six Media
• GoldSand Digital
• Realia Marketing – Opportunities to Engage (OTE) Team at Realia Marketing
• the tree
• Untold Agency
• WING

LARGE CONTENT MARKETING AGENCY OF THE YEAR (OVER 20 EMPLOYEES)

Winner: Aira Digital

Also nominated were:

• 4040 Media
• Evolved Search
• Formative Content
• Stein IAS – The Post-Modern Content Marketing Agency
• Tangerine Communications