UK Content Awards 2019 – The Winners

The second UK Content Awards took place last night, 6th June at the Montcalm Marble Arch in London, to celebrate excellence in content marketing and reward agencies and in-house teams creating high quality, valuable content which attracts, informs, engages and retains an audience to ultimately deliver traffic and profit.

 

The 2019 Winners

 

RETAIL CONTENT CAMPAIGN OF THE YEAR

Winner: Digitaloft & forward2me – Instagrammable Sneakers

 

Also nominated were:

  • British Heart Foundation – #BoughtAtBHF
  • Hope&Glory – Sony and Hope&Glory
  • Master of Malt – #WhiskySanta
  • Mischief PR for LEGO Group – Happy Birthday Brick
  • Propellernet

 

FINANCE CONTENT CAMPAIGN OF THE YEAR

Winner: Evolved Search – Making content count for Money Guru

 

Also nominated were:

  • BrandContent – Online Tool Cooks Up How To Create The Perfect Christmas Tree
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Edit & Paymentsense – The small business series
  • Evolved Search – Lending an expert hand to ABC Finance
  • Itch Media Limited – The Friendly Bank – Metro Bank
  • Jellyfish & L&C Mortgages – Project Carrot
  • To The End & Bikesure – Forever Bikes
  • VideoSmart for Capita – “Pension Benefit Statement Personalised Video”

 

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Winner: Edit & SpaSeekers.com – Global Relaxation

 

Also nominated were:

  • Aira Digital & TravelSupermarket – SuperYOU: The Healthiest Cities Index
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • Havas Media & JUMP – Emirates goes ‘Off The Grid’ with All4 – Havas JUMP
  • Mischief PR for First Choice – Braggage Rights
  • Propellernet & Celebrity Cruises – Music Mapped
  • Wolfgang Digital & Arctic Adventures – Building On Bigfoot

 

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

Winner: Stickyeyes & LG – A campaign that answered the Call of Duty

 

Also nominated were:

  • Havas Media, Cake & the BBC – BBC Sounds Launch
  • Hope&Glory and The Pokemon Company
  • Mischief PR for Huawei – Waistcoat’s Coming Home

 

NOT FOR PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

Winner: Historic Royal Palaces – #BoleynIsBack

 

Also nominated were:

  • Cubo & Youth Hostel Association – “The Adventure Effect”
  • Media Zoo & The Daily Mile – Getting Children Fit For Life
  • Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign
  • Save the Children – UK Save the Children, Christmas Jumper Day
  • Stein IAS – Somewhere To Believe In
  • The BHF – Heart of Steel website content

 

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Winner: Zero Suicide Alliance – Suicide – Let’s Talk campaign

 

Also nominated were:

  • Flipbook Studio & Mfour – Manchester Makes Memories
  • Hampshire Fire and Rescue Service – Amber’s Warning
  • Lake District National Park – Reflecting on the Lakes feat Tony Walsh
  • OST & NHS Royal Papworth Hospital – We Are Royal Papworth
  • Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign
  • Wavemaker & Transport for London – Wonderful World of Off-Peak

 

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Winner: Hope&Glory – Facebook and Hope&Glory

 

Also nominated were:

  • Havas Media & Team O2 – The Gig That Changed My Life

 

B2B CONTENT CAMPAIGN OF THE YEAR

Winner: Atos supported by agencies coterie, Chime, Oliver & Cogent – The Currency of Cyber Trust

 

Also nominated were:

  • 1000heads & Wella Professionals – Wella Passionistas
  • Bupa – #OpenUp
  • Evolved Search – Lending an expert hand to ABC Finance
  • Formative Content & Centrica – Platform – Talking Energy Tech
  • Hattrick and Certas Energy – An Alternative Guide To The New Energy Mix
  • International SOS 2019 Travel Risk Outlook & Business Resilience Trends Watch
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • OST & Kingston Technology – Kingston Cognate
  • Stein IAS & Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart

 

B2C CONTENT CAMPAIGN OF THE YEAR

Winner: Jellyfish and L&C Mortgages – Project Carrot

 

Also nominated were:

  • Aira Digital & RS Components – Bezos’ Billions
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Evolved Search – Driving performance for Select Car Leasing
  • Evolved Search – Making content count for Money Guru
  • Hope&Glory – Facebook and Hope&Glory
  • iProspect & Mira Showers – Mira Showers – Cleaning up in Organic Search
  • MediaVision & Fresh Student Living – Exceeding Targets for Organic Growth
  • Mischief PR and Vodafone – Goldilocks: A Fairytale for the Digital Age
  • Wavemaker & Original Source – Mattering to Millennial’s

 

FMCG CONTENT CAMPAIGN OF THE YEAR

Winner: Untold Agency & Budvar – True Bohemians

 

Also nominated were:

  • Digital Natives X Sacla – Make It Sing!
  • Oppo Brothers & S3 Advertising – #GoodVibrations Campaign
  • Wavemaker & Dr. Oetker Ristorante – The Perfect Date Night

 

CONTENT STRATEGY OF THE YEAR

Winner: 1000heads & Wella Professionals – Wella Passionistas

 

Also nominated were:

  • Accord Marketing & Age UK Mobility – Supersizing Age UK Mobility’s Content
  • Evolved Search – Making content count for Money Guru
  • Formative Content & Tata Consultancy Services (TCS)
  • ForwardPMX – Virgin Holidays: Trending Travel Guide
  • Hope&Glory – Sony and Hope&Glory
  • Hope&Glory – The Pokemon Company and Hope&Glory
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Mid Wales Tourism Cymru & S3 Advertising – Real Mid Wales Campaign
  • Wavemaker & Original Source – Mattering to Millennial’s

 

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Winner: Hatch & RLWC2021 – A Digital Host City Announcement

 

Also nominated were:

  • ForwardPMX – Virgin Holidays: Trending Travel Guide
  • Hey Honey & JBL – #StartAParty European Campaign for the JBL PartyBox launch with DEPT and GoSpooky
  • Historic Royal Palaces – #BoleynIsBack
  • Ketchum & Samsung – #MakeChange
  • Master of Malt – #WhiskySanta
  • SEEN Connects x Communicator London, Jack Daniel’s Honey & Jack Honey Influencer Activation
  • The Open University’s 50 Words for 50 Years
  • the tree & RESCUE® – A Letter to My Younger Self
  • Wavemaker x Dr. Oetker – Home Baking Rising to the social challenge: part 2

 

VIDEO CONTENT CAMPAIGN OF THE YEAR

Winner: Hope&Glory & The Pokemon Company

 

Also nominated were:

  • Brighter PR – Join Me In Jamaica – Brighter PR, a FINN Partners Company & Jamaica Tourist Board
  • ChannelMum.com – Anxiety & Mental Health course
  • Cubo & Youth Hostel Association – “The Adventure Effect”
  • DMS Media & Toyota GB – Blind Driver | Start Your Impossible
  • Hampshire Fire and Rescue Service – Firing off Questions: Mental Health
  • Hope&Glory & Facebook
  • Joint & Thatchers Cider – Proving “what cider’s supposed to taste like”
  • Stein IAS & Trelleborg Marine & Infrastructure – SafeTug 360° Experience
  • Untold Agency & Budvar – True Bohemians

 

MOBILE CONTENT CAMPAIGN OF THE YEAR

Winner: Zero Degrees West & Heidi Boston-Thompson at Sony Music Commercial Group, and Rachel Kulhawik at GUPTA MEDIA – Ward Thomas ‘Restless Minds’ UK

 

Also nominated were:

  • Outwrite Public Relations Ltd, Outwrite PR and the British Eagles – Fly Eagles Fly

 

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Winner: Mischief PR for First Choice – Braggage Rights

 

Also nominated were:

  • Coterie Marketing – The Currency Of Cyber Trust” Atos, Supported By Agencies Coterie, Chime, Oliver & Cogent
  • Digitaloft & Veygo – Driving SEO Success With Digital PR
  • Hampshire Fire And Rescue Service – Firing Off Questions: Mental Health
  • Hope&Glory – Sony And Hope&Glory
  • Hope&Glory – The Pokemon Company And Hope&Glory
  • Media Zoo & The Daily Mile – Getting Children Fit For Life
  • Mischief PR for LEGO Group – Happy Birthday Brick
  • Pelican Communications & APEAL – the APEAL of steel
  • Untold Agency & Budvar – True Bohemians

 

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Winner: The Open University’s 50 Words for 50 Years

Highly Commended: Sompting Abbotts School Brand Awareness Campaign – Using Content to Drive Change

 

Also nominated were:

  • British Heart Foundation – #BoughtAtBHF
  • Digitaloft & forward2me – Instagrammable Sneakers
  • Hampshire Fire and Rescue Service – Hampshire Fire and Rescue Service – Amber’s Warning
  • Itch Media Limited – The Best Of British – Permanent Style Blog
  • Realia Marketing & Ashford Borough Council – ‘Snowdogs Discover Ashford’ campaign
  • Tangerine Communications & Pizza Hut Restaurants – #IWantYouJack
  • To The End & Gould Barbers – Cutting through Christmas with an effective brand awareness campaign
  • Visualsoft & Leader Group – Leader Floors Campaign

 

ROI CONTENT CAMPAIGN OF THE YEAR

Winner: iProspect & The Body Shop – Charting the rise of veganism through data storytelling

 

Also nominated were:

  • Digital Natives X Revolution Beauty – Halloween
  • GoldSand Digital – iDealership Swarm Marketing Solution
  • Hey Honey & JBL – #StartAParty European Campaign for the JBL PartyBox launch with DEPT and GoSpooky
  • Hope&Glory – Sony and Hope&Glory
  • Master of Malt – #WhiskySanta
  • Stein IAS & Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart
  • Visualsoft & Leader Group – Leader Floors Campaign

 

INFLUENCER/OUTREACH CAMPAIGN OF THE YEAR

Winner: 1000heads & Google UK – #TeamPixel; Influencer Launch of Google Pixel 3

 

Also nominated were:

  • Digital Natives X Dermalogica – Clear Start x Georgia Toffolo
  • Hope&Glory – Sony and Hope&Glory
  • LUYA, Sunset by Australasia Launch
  • MediaCom North – GARDENA & MBA (MediaCom Beyond Advertising) – #GARDENAMOMENT campaign
  • SEEN Connects, Jo Malone London & Nano-Influencer Campaign
  • Talent Village – La Mer #ArriveHydrated
  • the tree & RESCUE® – A Letter to My Younger Self

 

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

Winner: GoldSand Digital – SWARM Digital Dashboard

 

Also nominated were:

  • Aljazeera Media Network – Interactive Live streaming #studioless
  • Nucco Brain – True Time Rendering
  • Talent Village

 

IN-HOUSE CONTENT TEAM OF THE YEAR

Winner: ChannelMum.com

 

Also nominated were:

  • Discovery Creative London (Digital)
  • HomeToGo – Inbound Marketing Team
  • LV= General Insurance Digital Content Team
  • Master of Malt Content Team
  • OST Marketing – Creative Studio
  • Pickr

 

SMALL CONTENT MARKETING AGENCY OF THE YEAR (UNDER 20 EMPLOYEES)

Winner: Digitaloft

 

Also nominated were:

  • Blend
  • BrandContent – Small but mighty
  • Fifty-Three Six Media
  • GoldSand Digital
  • Realia Marketing – Opportunities to Engage (OTE) Team at Realia Marketing
  • the tree
  • Untold Agency
  • WING

 

LARGE CONTENT MARKETING AGENCY OF THE YEAR (OVER 20 EMPLOYEES)

Winner: Aira Digital

 

Also nominated were:

  • 4040 Media
  • Evolved Search
  • Formative Content
  • Stein IAS – The Post-Modern Content Marketing Agency
  • Tangerine Communications
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