European Search Awards 2019 – The Winners

The 2019 European Search Awards took place last night and brought over 400 people to Budapest’s Vigado Concert Hall to celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe.

The European Search Awards favourite Andy Crane, presented the awards, which this year spanned 36 categories.

Entries were submitted by Europe’s most creative and forward-thinking digital agencies and in-house teams – so thank you to everyone who submitted. The shortlist only goes to show the immense talent in the digital sector across the whole of Europe.

 

 

The 2019 Winners

BEST USE OF SEARCH – RETAIL

Sponsored by SEOmointor

Winner: Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy

Also nominated were:

  • Click Consult & Liverpool ONE – Welcoming Record Numbers to Liverpool ONE
  • Dept & nettoshop.ch – One Size Does Not Fit All
  • Docklin Digital & Apotek Hjaertat – Automation & Innovation driving growth
  • Havas Media; Ecselis and giffgaff – Powered by Search, Run by You
  • Impression and Feel Good Contacts – Visionary Gains
  • Loud Mouth Media & Harry Corry – Omni-channel approach through Google Ads
  • Precis & Musti Group – Consolidated Omni-growth
  • Propellernet & Evans Cycles – Heartwork
  • Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

 

BEST USE OF SEARCH – FINANCE

Sponsored by Loud Mouth Media

Winner: Re:signal & WorldRemit – Sending Money Around the World

Also nominated were:

  • Absolute Digital Media & Uncle Buck – Bucking The Trend
  • Core & Aviva Ireland – How to win at search in a market where queries shrink 20% year on year
  • Cube Group & Provident Poland – Data-Driven Two-Fold Increase in the Red Ocean of Loan Industry
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Edit and Paymentsense – The Small Business Series
  • Evolved Search – Lending an expert hand to ABC Finance
  • Evolved Search – Making Content Count for Money Guru
  • Found & AllClear – Results Insured
  • Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
  • Verve Search & GoCompare – Wheeler Dealer

 

BEST USE OF SEARCH – TRAVEL / LEISURE

Winner: Blueclaw & Royal Caribbean – Cruise Deals: 101% Increase in Bookings For A Global Travel Brand

Also nominated were:

  • Crafted & Preferred Hotels & Resorts – Global remarketing with incredible efficiency
  • Edit and SpaSeekers.com – Global Relaxation
  • Harvest Digital & Sziget – Sziget Festival 2018
  • iProspect Ireland & Aer Lingus – A direct route to direct response
  • iProspect Ireland & Clayton Hotels – Click On Clayton – Putting the Click Back into PPC
  • Loud Mouth Media & Flash Pack – European Google Ads Campaign
  • MediaCom Worldwide & American Airlines – How MediaCom helped on-board new valuable and loyal customers for American Airlines
  • Propellernet & Celebrity Cruises – Music Mapped
  • Reprise – A Smart Search Strategy for Smartbox

 

BEST USE OF SEARCH – GAMING

Winner: Serpact & Efirbet – BG and EN SEO Campaign

Also nominated were:

  • Blueclaw & Betway – Bond in Numbers: 53 Links + 78 Pieces of Coverage From a 4-Figure PR & Content Marketing Campaign
  • Core & National Lottery Ireland – Ok Google, What’s Next?’
  • Greenhouse & TOTO – Content is King
  • The Media Image & Grosvenor – Knockout Results For A Rising Sportsbook Contender

 

BEST USE OF SEARCH – THIRD SECTOR

Winner: Harbingers & Szlachetna Paczka – All Omnichannel Aboard!

Also nominated were:

  • Crafted & The British Library – Getting more from Google Grants
  • Dept & CTA – Working together for a sustainable farming future in Africa, the Caribbean and the Pacific
  • Further Digital Marketing & British Safety Council – Core Product UK SEO Campaign
  • Liberty + Love Pork – Rejuvenating the Image of Pork
  • MediaVision & City Lit – Course Subscriptions & Revenue Via PPC
  • Passion Digital & National Trust – How we connected 83% more people with the places they love
  • SIDN & Roncalli foundation – SEO Campaign

 

BEST USE OF SEARCH – B2B

Winner: Semetrical & Arkadin – Global B2B SEO Campaign

Also nominated were:

  • Amplifyd & Travelperk – Making Adwords great again
  • Bluerank & Mascus – Better together
  • Hallam – Using automation and integration to boost search profitability
  • iProspect Ireland & Fujitsu PFU – Redefining PPC Best Practice
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
  • Pixel Nordic AB – Pixel helped Capcito, a startup within fintech, to rank number one and cut AdWords costs by almost 1 million SEK
  • Up&More & Edenred – Reaching right businesses with trendline and machine learning

 

BEST USE OF SEARCH – B2C

Winner: Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

Also nominated were:

  • Absolute Digital Media & Uncle Buck – Bucking The Trend
  • Digitaloft & Veygo – Driving SEO Success with Digital PR
  • Evolved Search – Making Content Count for Money Guru
  • Impression & Buzzgrass – Sewing the Seeds for Top of Funnel Growth
  • Impression & Harvey Water Softeners – User Centric Search Expansion
  • iProspect Ireland & Aer Lingus – A direct route to direct response
  • iProspect Ireland & Clayton Hotels Click On Clayton – Putting the Click Back into PPC
  • iProspect Ireland & Energia – Tearing up the PPC rulebook
  • Mabo & New Cakes – Have Their Cake And Eat It
  • MediaCom Worldwide & Sony PlayStation – Propensity to Play

 

BEST USE OF SEARCH – HEALTH

Winner: Impression & Feel Good Contacts – Visionary Gains

Also nominated were:

  • Absolute Digital Media & Longevita Hair Transplant – Hair To The Throne
  • Basta digital & iClinic – The Most Visible Eye Clinic
  • Cdweb, Seda S.P.A. – Search Strategy
  • Dept & Parnassia Groep – Digital mindset helps an additional 100,000 patients
  • Mediacom & Canesten – Let’s Talk Health
  • Neadoo Digital LTD & Papadent – Medical Update Recovery
  • SIDN & Sanitas
  • SYZYGY & Specsavers – Audience-first, Audiology Appointment Growth
  • The SEO Works – Boost Weldricks Pharmacy online health

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner: Up&More with Vantage Development – Google Ad(Vantage)

Also nominated were:

  • Carat, Barratt London and The London That Could Have Been – 134% Increase in Page One Keywords From PR Driven SEO
  • Clean Digital & Harness Property Intelligence – PPC for 9,000 Unique Commercial Property Listings
  • Jellyfish & L&C Mortgages – Project Carrot
  • MediaVision & Fresh Student Living – Exceeding Targets for Organic Growth
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Performics France – SeLoger ESA Best of Search Real Estate & Property
  • PromoTraffic & Inter Bud – How to reach a customer interested in buying a flat online?

 

BEST USE OF SEARCH – FMCG

Winner: Zenith & Nomad Foods – Scaling SEO at Speed for Nomad Foods Europe

Also nominated were:

  • Absolut Drinks – Searcher Interests Drives eCRM & Sales
  • Booster Box & Tannico – ED-209 (Ad Customizer)
  • Greenhouse & Kruidvat – Fast Moving Search Terms
  • Mediaworks & GSK – Nicotinell Success
  • Mindshare UK – Warburtons Gluten Free Rebrand: Criteo Launch
  • Precis & Musti Group – Consolidated Omni-growth
  • s360 & Arla Foods – Closing the Content Gap with a World of Cheese
  • SIDN & PULEVA
  • Yellowgrape & VoordeelVanger – Data-driven visibility increase with +682% revenue uplift

 

BEST LOCAL CAMPAIGN

Winner: Adwise & United Retail – More store visits with a smart local advertising strategy

Also nominated were:

  • Bloofusion Germany – Connecting Online and Offline with Location-Based Ads
  • Bluerank – Local Mitsubishi campaigns made simple with custom PPC automation
  • Core & Lidl / Buymie – Combining Value and Convenience to Beat the Competition
  • Elephate & Morizon – Bike-Friendly Cities in Poland. A Smooth Ride to Media Success.
  • Innovation Visual & Cannon Hygiene UK – Putting Cannon Hygiene‚ local service centres on the map
  • Kubix Digital & Oleg Cassini – How we grew sales for the global brand Oleg Cassini locally
  • Promotraffic & TopSanit – Don’t flush revenue down the drain
  • Sixt rent a car – Being on Fire at Large Scale Local SEO
  • SYZYGY & Specsavers – Better Hearing Bus Campaign
  • Up&More & mPay – The mobile-payments evolution

 

BEST LOW BUDGET CAMPAIGN

Winner: Dept & De Splenter Schoenen – 3237% ROAS selling the last pair of shoes with Shopping 3D

Also nominated were:

  • Adwise & FixjeiPhone – How the right preparation, a car ride, the new iPhone XS and pulling an all nighter resulted in 1.700+ backlinks and 170.000+ YouTube views in less than a week
  • Core & Lidl – Lighting a Fyre Under PPC
  • Delante & Epstryk – turn your online light for less than 5000 Euro per year!
  • Local Fame- Unleashing the power of local search for the beauty sector
  • Promotraffic & Atramentowka – Small budget, big success- how to understand the Client’s needs
  • Retro Digital & Aploq Translations – It’s not every day you turn 500 euros per month into €20,456!
  • Sempai & DrTusz – How to catch up to the competition in SEO with a monthly budget of 500 euro
  • Taste, a.s. & Armed.cz – Redesign hell, let’s fight, you will lose!
  • The Engine Iceland – Channel 2 Sport Station in Iceland, Project increase subscriptions

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Winner: Impression & Envirobuild – A New Species of Search Led PR

Also nominated were:

  • Barracuda Digital & Enviro Waste – Delivering sustained organic results via the circular economy
  • Blueclaw & Betway – Bond in Numbers: 53 Links + 78 Pieces of Coverage From a 4-Figure PR & Content Marketing Campaign
  • Edit & SpaSeekers.com – Global Relaxation
  • Evolved Search – Making content count for Money Guru
  • iProspect & The Body Shop – Charting the rise of veganism through data storytelling
  • Propellernet & Evans Cycles – Heartwork
  • Selesti & Lexham Insurance – Revving up results on the road to a 234% increase in organic sessions
  • Verve Search & Lenstore – 24 Hour London
  • Wolfgang Digital & DID Electrical – Newsjacking with Nostalgia and Generating an 80:1 ROAS

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner: Wolfgang Digital & Elverys – How a legacy brand achieved legendary results

Also nominated were:

  • Bluebird Media & Artiks – Prospecting for Profitability – Hyper Local Social Driving Sales and Search Demand
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • Harbingers & Capgemini – Recruitment Heroes
  • UNIQ GmbH & Urlaubsguru – deutschlandLiebe
  • Wolfgang Digital & DID Electrical – Newsjacking with Nostalgia and Generating an 80:1 ROAS
  • Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

 

BEST USE OF DATA

Winner: Adwise & Kees Smit Tuinmeubelen – Use of in-store data to optimize the mobile advertising experience

Also nominated were:

  • Absolut Drinks – Searcher Interests Drives eCRM & Sales
  • Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
  • Dept & nettoshop.ch – One Size Does Not Fit All
  • ForwardPMX & Virgin Holidays – Reaching New Heights
  • iProspect and Eurostar – Inspiring Real Connections for Smooth Customer Journeys
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Precis & Musti Group – Consolidated Omni-growth
  • Wolfgang Digital & DID Electrical – 0 to 50
  • Wolfgang Digital & Elverys – How a legacy brand achieved legendary results

 

BEST INTEGRATED CAMPAIGN

Sponsored by Optmyzr

Winner: Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant

Also nominated were:

  • Bloofusion Germany – Connecting Online and Offline with Location-Based Ads
  • Harbingers and ZooArt – Making money and making a change
  • Impression and Harvey Water Softeners – User Centric Search Expansion
  • Kubix Digital & KIA – Putting Power Into the Engine with Integrated Search Strategy
  • PromoTraffic & SELFIEROOM – Strategy tailored to sales funnel
  • Reprise/Initiative Junior and LEGO – Passion Points’ Campaign
  • Selesti & JDP – Digital growth acceleration campaign
  • The SEO Works – The SEO Works help Rab Scale new Heights
  • Wolfgang Digital & DID Electrical – 0 to 50

 

BEST MOBILE CAMPAIGN

Winner: Adwise & Kees Smit Tuinmeubelen – Use of in-store data to optimize the mobile advertising experience

Also nominated were:

  • Booster Box & Subito – Occupy Key Macro-Areas
  • MediaCom Worldwide & Bose – From Online to Offline – Search Driving Store Visits
  • Semahead & Pakuten – Mobile – the driving force behind sales
  • Up&More & blinkee.city – A smart way to change an app install into purchases
  • Up&More & mPay – The mobile-payments evolution

 

BEST PPC CAMPAIGN

Sponsored by Kenshoo

Winner: Merkle | Periscopix & Twitter – Making Paid Search real-time with the power of Tweets

Also nominated were:

  • Adequate & Vola – How to double conversions of a market leader
  • Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
  • Core & Aviva Ireland – How to win at search in a market where queries shrink 20% year on year.
  • iProspect Ireland and Aer Lingus – A direct route to direct response
  • iProspect Ireland and Bank of Ireland – Leveraging Brand Affinity to Target Competitors and Decrease CPA By -81%
  • iProspect Ireland and Energia – Tearing up the PPC rulebook
  • iProspect Ireland and Workplace by Facebook – Driving Global Efficiency at Scale
  • Wolfgang Digital & Elverys – How a legacy brand achieved legendary results
  • Yellowgrape & VoordeelVanger – Data-driven visibility increase with +682% revenue uplift

 

BEST SEO CAMPAIGN

Sponsored by SEOmonitor

Winner: s360 for Arla Foods – Closing the Content Gap with a World of Cheese

Also nominated were:

  • Adwise & FixjeiPhone – How the right preparation, a car ride, the new iPhone XS and pulling an all nighter resulted in 1.700+ backlinks and 170.000+ YouTube views in less than a week
  • Bluerank & Wittchen – May the Synergy be with you
  • Bluerank For DOZ – SEO Emergency Quest
  • Impression & Cromwell – How we REACTed to the JavaScript landscape
  • Impression and Eventopedia – The Case of the Uncrawlable Pages
  • Jellyfish and L&C Mortgages – Project Carrot
  • Passion Digital – Winning positions 0 and 1 for Teletext Holidays
  • Semetrical & Arkadin – Global SEO Campaign
  • Taste, a.s & Armed.cz – Incorrectly done web redesign can disarm us!

 

BEST PAN EUROPEAN CAMPAIGN

Sponsored by Retro Digital International

Winner: Bluerank & Mascus – Better together

Also nominated were:

  • Crafted & Preferred Hotels & Resorts – Global remarketing with incredible efficiency.
  • Docklin Digital & Desenio – The Art of SEM
  • Growww Digital & Popgom – Data Driven Results
  • Oban International and Big Bus Tours – Delivering massive international growth in a fiercely competitive segment of the tourism industry
  • PromoTraffic&SneakerStudio – Expansion into 17 markets: Machine Learning and Marketing Automation.
  • Reprise – A Smart Search Strategy for Smartbox
  • Reprise/Initiative Junior and LEGO – “Passion Points” Campaign

 

BEST USE OF CONTENT MARKETING

Sponsored by SEMrush

Winner: Verve Search & Lenstore – 24 Hour London

Also nominated were:

  • Carat, Barratt London and The London That Could Have Been – 134% Increase in Page One Keywords From PR Driven SEO
  • Digitas & ESERP – Education Loves Content Marketing
  • Elephate & Morizon – Bike-Friendly Cities in Poland. A Smooth Ride to Media Success
  • Evolved Search – Making content count for Money Guru
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • Harbingers & Dr. Max – Your Money or Your Life!
  • Jellyfish and L&C Mortgages – Project Carrot
  • s360 & Arla Foods – Closing the Content Gap with a World of Cheese
  • Wolfgang Digital & Arctic Adventures – Building On Bigfoot

 

MOST INNOVATIVE CAMPAIGN

Winner: Jellyfish & L&C Mortgages – Project Carrot

Also nominated were:

  • Absolut Drinks – Searcher Interests Drives eCRM & Sales
  • Adpeak & Pracuj.pl – Big Data, scripts and automation from words to action
  • Bluerank – Personalized user experience for more engagement and sales – smart remarketing for Brand24
  • ForwardPMX & Virgin Holidays – Trending Travel Guide
  • iProspect Ireland & Clayton Hotels Click On Clayton – Putting the Click Back into PPC
  • Kubix Digital & Mavi – Doubling E-Commerce Revenue in a Declining Economy is Like Still Fitting Into Your Skinny Jeans
  • MediaVision & Instant Offices – Outstanding Growth in the Property Sector
  • Nordic Morning & Arla Foods – Achieving Content Velocity with Intelligent Automation
  • Promotraffic & Rolmarket – Crops increased by 30%

 

BEST SOFTWARE INNOVATION

Winner: Squared.io

Also nominated were:

  • Bluerank
  • cognitiveSEO
  • Data Elasticity SL (Safecont.com)
  • Factor-a | part of DEPT
  • Jellyfish
  • Kenshoo
  • OnCrawl Rankings
  • Performics Germany GmbH
  • SEOmonitor

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner: Spaceboost – The PPC automation software to democratize paid search advertising

Also nominated were:

  • ADchieve
  • Kenshoo Search
  • Sempai SEM Agency – Sempai Merchant 360
  • Squared.io – Audit & Automation for Google Ads

 

BEST SEO SOFTWARE SUITE

Winner: SEMrush – SEO & Content Workflow

Also nominated were:

  • Botify
  • cognitiveSEO – Cutting-Edge SEO Tools
  • OnCrawl Data³
  • rankingCoach 360
  • Senuto – SEO Analytics Platform
  • Surfer

 

BEST SEARCH SOFTWARE TOOL

Winner: OnCrawl – Technical SEO Platform

Also nominated were:

  • Botify
  • cognitiveSEO – Cutting-Edge SEO Tools
  • crawlOPTIMIZER.com – SEO -Tool for Automated Log File Analysis
  • DeepCrawl – Web Performance Data at Scale
  • Marin Software – MarinOne
  • SEMrush Search Visibility Toolkit -Dominating SERPs in Organic and Paid
  • Squared.io – Audit & Automation for Google Ads
  • upUgo Beta
  • Yext

 

BEST IN-HOUSE TEAM

Sponsored by Pixel

Winner: HomeToGo GmbH – Inbound Marketing Team

Also nominated were:

  • Better Collective A/S – Organic Performance & Digital Intelligence
  • Groupon – SEM
  • MoneySuperMarket – Digital Team
  • Telegraph Media Group – Telegraph Commercial SEO
  • UNIQ GmbH – #badass Online Marketing Team

 

BEST SMALL PPC AGENCY

Winner: Booster Box

Also nominated were:

  • Bluebird Media
  • BoostRoas
  • Clean Digital
  • Docklin Digital
  • Fluid Digital
  • Kubix Digital
  • Loud Mouth Media
  • Marketing Signals
  • Semetrical

 

BEST LARGE PPC AGENCY

Sponsored by Tribe Global

Winner: Precis Digital

Also nominated were:

  • Adwise – Your Digital Brain
  • Crafted
  • Dept
  • Hallam
  • Impression
  • iProspect Ireland
  • NMPi
  • SIDN
  • Wolfgang Digital

 

BEST SMALL SEO AGENCY

Sponsored by SEOmonitor

Winner: Re:signal

Also nominated were:

  • Absolute Digital Media
  • Blue Array SEO
  • Digitaloft
  • Kubix Digital
  • Marketing Signals
  • Pixel Nordic AB – your long term SEO-agency
  • Relevance
  • Semetrical
  • Storm Creative

 

BEST LARGE SEO AGENCY

Sponsored by SEOmonitor

Winner: Crafted

Also nominated were:

  • Click Consult
  • Evolved Search
  • Hallam
  • Impression
  • Verve Search
  • Wolfgang Digital

 

BEST SMALL INTEGRATED SEARCH AGENCY

Winner: Kubix Digital

Also nominated were:

  • ASSISTED
  • MediaVision
  • Relevance
  • Retro Digital
  • We are Harbingers – e-Commerce #GameChangers!

 

BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by Harbingers

Winner: Wolfgang Digital

Also nominated were:

  • Bluerank
  • Crafted
  • Hallam
  • Impression
  • iProspect UK
  • Mediaworks
  • ROAST
  • Sempai SEM Agency
  • SIDN

 

YOUNG SEARCH PROFESSIONAL OF THE YEAR

Winner: Matthew Soakell, Mabo

Also nominated were:

  • Dilan Sisodia, Storm Creative
  • Dominic Whittington, Semetrical
  • Hazel Ramsell, Evolved Search
  • Leo Worsley, Hallam
  • Neslihan Busra Emikoglu, BoostRoas
  • Olivia Smith, Digitaloft
  • Roman Adamita, BoostRoas

 

THE EUROPEAN SEARCH DIVERSITY, INCLUSION & EQUALITY AWARD

Winner: Wolfgang Digital

Also nominated were:

  • Areej AbuAli
  • Found
  • Maddie Crawford
  • MediaCom UK
  • Pixel Nordic AB
  • rankingCoach GmbH
  • Reprise
  • Retro Digital Ltd
  • The Media Image
  • Women.Digital

 

EUROPEAN SEARCH PERSONALITY OF THE YEAR

Recognition of a talented and inspiring practitioner who has revolutionised the European search industry.

Winner: Bastian Grimm, CEO & Director Organic Search, Peak Ace AG

Our judges said; “Bastian always shows an incredible insight into SEO when he talks and is very generous with his knowledge. He is also a great investor in the industry having built up a fantastic and successful agency.”

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