MENA Search Awards 2019 – The Shortlist

Take a look below who made the cut for the 2019 shortlist.

 

The 2019 Shortlist

BEST USE OF SEARCH – RETAIL

  • Artefact & Virgin Mega Store – How we helped Virgin beat Goliath, his bigger badder brother and their even scarier cousin!
  • Bruce Clay MENA & Sharaf DG – Let’s Eat Apple!
  • Chain Reaction & Sporter – Conquering Search
  • ForwardPMX & Homecentre – Using Data to Fuel In-store Growth
  • iProspect – Mobilising 1 Million Products Through Advanced Automation
  • Merkle & Pets Delights – Revenue Goes Barking Mad!
  • Mindshare MENA & Yum! MENA – Pizzas Own White Friday
  • RBBi & Mall of the Emirates – A User Centered Approach to SEO
  • The Magna & AJVA Partnership – Ford Ramadan Search Campaign 2019

 

BEST USE OF SEARCH – FINANCE

  • Carat Saudi Arabia & Al Rajhi – Apple Pay Launch
  • iProspect – Credit Where Credit’s Due
  • Reprise Digital & RAKBANK – Upping the SEO Always On Game

 

BEST USE OF SEARCH – TRAVEL / LEISURE

  • Artefact MENA & DTCM – Demystifying Dubai
  • Artefact MENA & The Roxy Cinemas – Making The Movie The Star
  • Chain Reaction & Umrah Me – Destination Planet Mecca: Ramadan PPC Campaign
  • Initiative MENA – Disrupting Another Industry In The Voyage To Reach Our Consumers
  • Iprospect & Accor Hotels – Bring Your Top 10
  • Merkle MENA & Tajawal – Taking Off With Tajawal
  • Nexa & H’Mark Hotels & Resorts – Drive For Direct Bookings
  • OMD & Jumeirah – Building Brand Love & ROAS In Luxury Travel

 

BEST USE OF SEARCH – THIRD SECTOR

  • Chain Reaction – Transforming Pain to Hope: Ramadan Cancer Fundraising Campaign
  • SEO Sherpa & Informa Middle East

 

BEST USE OF SEARCH – HEALTH

  • Artefact & Daman Insurance – Health Plans Made Easy
  • BOOPIN & CosmeSurge Clinics – Emirates Healthcare
  • Chain Reaction – Bold Expansion into the Unknown: From Switzerland to the Middle East, Kushnacht SEO Campaign
  • Merkle MENA & Montreal International Clinic – Finally A Reason to Smile
  • Mindshare MENA & Oman Insurance Company & BUPA Global – Driving Business Growth through Smart SEM
  • Nexa & Invisalign – B2C Growth Through B2B Reseller Acquisition
  • WONE DMCC & Okadoc – Feed-Based Search Campaign

 

BEST USE OF SEARCH – FMCG

  • Chain Reaction & KFC – Alone We Are Delicious, Together We Are YUM
  • Mindshare MENA & Yum! MENA – Pizza Hut Satiates More Bellies with Always On!

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

  • Artefact MENA & Damac – How a Search led to Digital Transformation for Damac
  • Bruce Clay MENA & The First Group -The First To Invest In Dubai
  • iProspect & Dar Al Arkan – A Holistic SEO Approach to Boost Dar Al Arkans Dominance in KSA!
  • Jellyfish & EMAAR
  • Magna Global & Dubai Properties – Driving ROI in Real Estate with Audience First Approach to Search

 

BEST LOW BUDGET CAMPAIGN

  • BOOPIN & iCare Clinic
  • Chain Reaction – Perfectly Brewed SEO: Achieving the Impossible – Boncafe SEO Campaigs
  • Chain Reaction – Transforming Pain to Hope: Ramadan Cancer Fundraising Campaigs
  • ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
  • Mindshare MENA & Yum! MENA – Valentine Day Offer Adds Love to Pizza Huts Sales!
  • Nexa & Savoy Hotel Apartments – Performance Marketing on a Budget
  • Reprise Digital & RAKBANK – Upping the SEO Always On Game
  • SEO Sherpa & Kozma and Kozma

 

BEST LOCAL CAMPAIGN

  • Artefact MENA & The Roxy Cinemas – Making the Movie The Star
  • BOOPIN & GEMS Education – Disruptive Campaign
  • BOOPIN & Mohammed Bin Rashid Al Maktoum Global Initiatives – Arab Hope Makers Campaign
  • Chain Reaction – Perfectly Brewed SEO: Achieving the Impossible – Boncafe SEO Campaign
  • Chain Reaction & LG Saudi Campaign – Simplify Your Way to Glory
  • ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
  • MAGNA Global Search – Conversion for the Future Generations
  • Merkle & Golden Age Institute – Breaking Language Barriers
  • SEO Sherpa & Kozma and Kozma

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Sponsored by PRCA

  • SEMrush – Telling Better Stories about SEO in MENA
  • SEO Sherpa & Toni Malt Academy

 

BEST MOBILE CAMPAIGN

  • Chain Reaction & Lamsa – Expanding Horizons
  • Jellyfish & The Modist

 

BEST ARABIC PPC CAMPAIGN

  • Carat Saudi Arabia & Al Rajhi – Apple Pay Launch KSA
  • Initiative – Personalized Performance: Mobily Always On Search Campaign

 

BEST PPC CAMPAIGN

  • Artefact MENA & Damac – How a Search led to Digital Transformation for Damac
  • Chain Reaction & Jamalon – Reputation First
  • ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
  • Initiative – Personalized Performance: Mobily Always On Search Campaign
  • Initiative – Disrupting Another Industry In The Voyage To Reach Our Consumers
  • iProspect – Mobilising 1 Million Products Through Advanced Automation
  • Jellyfish & EMAAR
  • Jellyfish & The Modist
  • Mindshare MENA & Oman Insurance Company & BUPA Global – Building Healthy Success for International Private Insurance
  • Mindshare & Yum! MENA – Pizza Hut Satiates Bellies with Always On!

 

BEST ARABIC SEO CAMPAIGN

The judges have decided not to release a short list for this category, the winner will be announced at the award ceremony.

 

BEST SEO CAMPAIGN

Sponsored by Deepcrawl

  • Bruce Clay MENA & Sharaf DG – Let’s Eat Apple!
  • Bruce Clay MENA & The First Group – The First To Invest In Dubai
  • Chain Reaction & KFC – Alone We Are Delicious, Together We Are YUM
  • Chain Reaction & The Luxury Closet – Growing the Luxury Products Marketplace in the Middle East
  • iProspect & Chevrolet – Turbo Charged Regional Migration
  • OMD & Nivea – Be Your Best Self
  • RBBi & Mall of the Emirates – A User Centered Approach to SEO
  • Reprise Digital & RAKBANK – Upping the SEO Always On Game
  • SEO Sherpa & Informa Middle East

 

BEST USE OF CONTENT MARKETING IN ARABIC

The judges have decided not to release a short list for this category, the winner will be announced at the award ceremony.

 

BEST USE OF CONTENT MARKETING

  • iProspect & Accor – Winning in the World of Booking Engines
  • iProspect & Atlantis The Palm – Increasing Global Leads for Dubai’s Iconic Landmark through Cutting-Edge Content Marketing
  • SEO Sherpa & Toni Malt Academy

 

BEST INTEGRATED CAMPAIGN

Sponsored by Optmyzr

  • BOOPIN & Mohammed Bin Rashid Al Maktoum – Global Initiatives: Madrasa
  • BOOPIN & Nissan – Al Masaood Auto: Ramadan Campaign 2019
  • BOOPIN & GEMS Education – Disruptive Campaign
  • Crowd – Ras Al Khaimah Tourism Development Authority (RAK TDA)
  • iProspect – Credit where Credit’s Due
  • Mindshare MENA & Yum! MENA – Pizza Huts 360 Efforts Pay Off with Large LIMO Size Results
  • Nexa & Arbor School – An Integrated Approach to Student Acquisition
  • Wisoft Solutions with Haus & Haus Dubai – Integrated Campaign for India

 

MOST INNOVATIVE CAMPAIGN

  • Artefact & Ooredoo – How We Got Rid Of The Pain Of Topping Up Your Phone (And Made Media Measurable!)
  • BOOPIN & Mohammed Bin Rashid Al Maktoum Global Initiatives – Arab Hope Makers Campaign
  • Chain Reaction & Jamalon – Reputation First
  • iProspect – Mobilising 1 Million Products Through Advanced Automation
  • RBBI & Mall of the Emirates – A User Centered Approach To SEO

 

BEST SOFTWARE INNOVATION

  • Adalysis – Your PPC Recommendation Engine
  • Adzooma
  • crawlOPTIMIZER.com – SEO Tool for Automated Log File Analysis
  • DeepCrawl
  • ForwardPMX – ShelfShare
  • OnCrawl – OnCrawl Rankings

 

BEST PPC MANAGEMENT SOFTWARE SUITE

  • Adalysis – Your PPC Recommendation Engine
  • Adzooma – Digital Advertising Platform
  • Kenshoo Search

 

BEST SEO SOFTWARE SUITE

  • crawlOPTIMIZER.com
  • OnCrawl
  • SEMrush

 

BEST SEARCH SOFTWARE TOOL

  • DeepCrawl
  • ForwardPMX
  • OnCrawl

 

BEST INTEGRATED AGENCY

Sponsored by RBBi

  • Artefact MENA
  • Chain Reaction
  • ForwardPMX
  • Jellyfish
  • Nexa

 

BEST SMALL PPC AGENCY

Sponsored by Adzooma

  • BoostRoas
  • Merkle MENA

 

BEST LARGE PPC AGENCY

Sponsored by Adzooma

  • ForwardPMX
  • Jellyfish

 

BEST SEO AGENCY

  • Bruce Clay MENA
  • Chain Reaction
  • RBBi
  • SEO Sherpa

 

YOUNG SEARCH PROFESSIONAL OF THE YEAR

The judges decided not to release a shortlist for this category, the winner will be announced at the awards ceremony.

 

MENA SEARCH PERSONALITY OF THE YEAR

The winner will be announced at the awards ceremony.

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