MENA Search Awards 2019 – The Winners

BEST USE OF SEARCH – RETAIL

Winner: Bruce Clay MENA & Sharaf DG – Let’s Eat Apple!

Also nominated were:

• Artefact & Virgin Mega Store – How we helped Virgin beat Goliath, his bigger badder brother and their even scarier cousin!
• Chain Reaction & Sporter – Conquering Search
• ForwardPMX & Homecentre – Using Data to Fuel In-store Growth
• iProspect – Mobilising 1 Million Products Through Advanced Automation
• Merkle & Pets Delights – Revenue Goes Barking Mad!
• Mindshare MENA & Yum! MENA – Pizzas Own White Friday
• RBBi & Mall of the Emirates – A User Centered Approach to SEO
• The Magna & AJVA Partnership – Ford Ramadan Search Campaign 2019

BEST USE OF SEARCH – FINANCE

Winner: Reprise Digital & RAKBANK – Upping the SEO Always On Game

Also nominated were:

• Carat Saudi Arabia & Al Rajhi – Apple Pay Launch
• iProspect – Credit Where Credit’s Due

BEST USE OF SEARCH – TRAVEL / LEISURE

Winner: Artefact MENA & The Roxy Cinemas – Making The Movie The Star

Also nominated were:

• Artefact MENA & DTCM – Demystifying Dubai
• Chain Reaction & Umrah Me – Destination Planet Mecca: Ramadan PPC Campaign
• Initiative MENA – Disrupting Another Industry In The Voyage To Reach Our Consumers
• Iprospect & Accor Hotels – Bring Your Top 10
• Merkle MENA & Tajawal – Taking Off With Tajawal
• Nexa & H’Mark Hotels & Resorts – Drive For Direct Bookings
• OMD & Jumeirah – Building Brand Love & ROAS In Luxury Travel

BEST USE OF SEARCH – THIRD SECTOR

Winner: SEO Sherpa & Informa Middle East

Also nominated were:

• Chain Reaction – Transforming Pain to Hope: Ramadan Cancer Fundraising Campaign

BEST USE OF SEARCH – HEALTH

Winner: Nexa & Invisalign – B2C Growth Through B2B Reseller Acquisition

Also nominated were:

• Artefact & Daman Insurance – Health Plans Made Easy
• BOOPIN & CosmeSurge Clinics – Emirates Healthcare
• Chain Reaction – Bold Expansion into the Unknown: From Switzerland to the Middle East, Kushnacht SEO Campaign
• Merkle MENA & Montreal International Clinic – Finally A Reason to Smile
• Mindshare MENA & Oman Insurance Company & BUPA Global – Driving Business Growth through Smart SEM
• WONE DMCC & Okadoc – Feed-Based Search Campaign

BEST USE OF SEARCH – FMCG

Winner: Chain Reaction & KFC – Alone We Are Delicious, Together We Are YUM

Also nominated were:

• Mindshare MENA & Yum! MENA – Pizza Hut Satiates More Bellies with Always On!

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner: Magna Global & Dubai Properties – Driving ROI in Real Estate with Audience First Approach to Search

Also nominated were:

• Artefact MENA & Damac – How a Search led to Digital Transformation for Damac
• Bruce Clay MENA & The First Group -The First To Invest In Dubai
• iProspect & Dar Al Arkan – A Holistic SEO Approach to Boost Dar Al Arkans Dominance in KSA!
• Jellyfish & EMAAR

BEST LOW BUDGET CAMPAIGN

Winner: Chain Reaction – Transforming Pain to Hope: Ramadan Cancer Fundraising Campaign

Also nominated were:

• BOOPIN & iCare Clinic
• Chain Reaction – Perfectly Brewed SEO: Achieving the Impossible – Boncafe SEO Campaign
• ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
• Mindshare MENA & Yum! MENA – Valentine Day Offer Adds Love to Pizza Huts Sales!
• Nexa & Savoy Hotel Apartments – Performance Marketing on a Budget
• Reprise Digital & RAKBANK – Upping the SEO Always On Game
• SEO Sherpa & Kozma and Kozma

BEST LOCAL CAMPAIGN

Winner: MAGNA Global Search – Conversion for the Future Generations

Also nominated were:

• Artefact MENA & The Roxy Cinemas – Making the Movie The Star
• BOOPIN & GEMS Education – Disruptive Campaign
• BOOPIN & Mohammed Bin Rashid Al Maktoum Global Initiatives – Arab Hope Makers Campaign
• Chain Reaction – Perfectly Brewed SEO: Achieving the Impossible – Boncafe SEO Campaign
• Chain Reaction & LG Saudi Campaign – Simplify Your Way to Glory
• ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
• Merkle & Golden Age Institute – Breaking Language Barriers
• SEO Sherpa & Kozma and Kozma

BEST USE OF PR IN A SEARCH CAMPAIGN

Sponsored by PRCA

Winner: SEMrush – Telling Better Stories about SEO in MENA

Also nominated were:

• SEO Sherpa & Toni Malt Academy

BEST MOBILE CAMPAIGN

Winner: Chain Reaction & Lamsa – Expanding Horizons

Also nominated were:

• Jellyfish & The Modist

BEST ARABIC PPC CAMPAIGN

Winner: Initiative – Personalized Performance: Mobily Always On Search Campaign

Also nominated were:

• Carat Saudi Arabia & Al Rajhi – Apple Pay Launch KSA

BEST PPC CAMPAIGN

Winner: iProspect – Mobilising 1 Million Products Through Advanced Automation

Also nominated were:

• Artefact MENA & Damac – How a Search led to Digital Transformation for Damac
• Chain Reaction & Jamalon – Reputation First
• ForwardPMX & Homecentre – Using Data to Fuel In-Store Growth
• Initiative – Personalized Performance: Mobily Always On Search Campaign
• Initiative – Disrupting Another Industry In The Voyage To Reach Our Consumers
• Jellyfish & EMAAR
• Jellyfish & The Modist
• Mindshare MENA & Oman Insurance Company & BUPA Global – Building Healthy Success for International Private Insurance
• Mindshare & Yum! MENA – Pizza Hut Satiates Bellies with Always On!

BEST ARABIC SEO CAMPAIGN

Winner: Chain Reaction & Samsung Levant – Star Seekers: Navigating Success in Arabia

BEST SEO CAMPAIGN

Sponsored by Deepcrawl

Winner: SEO Sherpa & Informa Middle East

Also nominated were:

• Bruce Clay MENA & Sharaf DG – Let’s Eat Apple!
• Bruce Clay MENA & The First Group – The First To Invest In Dubai
• Chain Reaction & KFC – Alone We Are Delicious, Together We Are YUM
• Chain Reaction & The Luxury Closet – Growing the Luxury Products Marketplace in the Middle East
• iProspect & Chevrolet – Turbo Charged Regional Migration
• OMD & Nivea – Be Your Best Self
• RBBi & Mall of the Emirates – A User Centered Approach to SEO
• Reprise Digital & RAKBANK – Upping the SEO Always On Game

BEST USE OF CONTENT MARKETING IN ARABIC

Winner: iProspect & Accor Hotels – Winning in the World of Booking Engines

BEST USE OF CONTENT MARKETING

Winner: SEO Sherpa & Toni Malt Academy

Also nominated were:

• iProspect & Accor – Winning in the World of Booking Engines
• iProspect & Atlantis The Palm – Increasing Global Leads for Dubai’s Iconic Landmark through Cutting-Edge Content Marketing

BEST INTEGRATED CAMPAIGN

Sponsored by Optmyzr

Winner: Nexa & Arbor School – An Integrated Approach to Student Acquisition

Also nominated were:

• BOOPIN & Mohammed Bin Rashid Al Maktoum – Global Initiatives: Madrasa
• BOOPIN & Nissan – Al Masaood Auto: Ramadan Campaign 2019
• BOOPIN & GEMS Education – Disruptive Campaign
• Crowd – Ras Al Khaimah Tourism Development Authority (RAK TDA)
• iProspect – Credit where Credit’s Due
• Mindshare MENA & Yum! MENA – Pizza Huts 360 Efforts Pay Off with Large LIMO Size Results
• Wisoft Solutions with Haus & Haus Dubai – Integrated Campaign for India

MOST INNOVATIVE CAMPAIGN

Winner: Artefact & Ooredoo – How We Got Rid Of The Pain Of Topping Up Your Phone (And Made Media Measurable!)

Also nominated were:

• BOOPIN & Mohammed Bin Rashid Al Maktoum Global Initiatives – Arab Hope Makers Campaign
• Chain Reaction & Jamalon – Reputation First
• iProspect – Mobilising 1 Million Products Through Advanced Automation
• RBBI & Mall of the Emirates – A User Centered Approach To SEO

BEST SOFTWARE INNOVATION

Winner: DeepCrawl

Also nominated were:

• Adalysis – Your PPC Recommendation Engine
• Adzooma
• crawlOPTIMIZER.com – SEO Tool for Automated Log File Analysis
• ForwardPMX – ShelfShare
• OnCrawl – OnCrawl Rankings

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner: Kenshoo Search

Also nominated were:

• Adalysis – Your PPC Recommendation Engine
• Adzooma – Digital Advertising Platform

BEST SEO SOFTWARE SUITE

Winner: OnCrawl

Also nominated were:

• crawlOPTIMIZER.com
• SEMrush

BEST SEARCH SOFTWARE TOOL

Winner: ForwardPMX

Also nominated were:

• DeepCrawl
• OnCrawl

BEST INTEGRATED AGENCY

Sponsored by RBBi

Winner: Artefact MENA

Also nominated were:

• Chain Reaction
• ForwardPMX
• Jellyfish
• Nexa

BEST SMALL PPC AGENCY

Sponsored by Adzooma

Winner: BoostRoas

Also nominated were:

• Merkle MENA

BEST LARGE PPC AGENCY

Sponsored by Adzooma

Winner: Jellyfish

Also nominated were:

• ForwardPMX

BEST SMALL SEO AGENCY

Winner: RBBi

BEST LARGE SEO AGENCY

Winner: Chain Reaction

YOUNG SEARCH PROFESSIONAL OF THE YEAR

Winner: Roman Adamita, BoostRoas

MENA SEARCH PERSONALITY OF THE YEAR

Winner: James Reynolds, SEO Sherpa