US Search Awards 2019 – The Winners

Best Use of Search – Retail / eCommerce (SEO)

Winner: Hewlett Packard Enterprise & Back Azimuth Consulting – Store Migration

Also nominated were:

• Blurb – Creative Blog Content SEO Campaign
• Go Fish Digital & MySpaCover – Triple Digit Traffic Growth and Increased Organic Revenue SEO Campaign
• Merkle with Harry & David – Growing Non-Brand Traffic for Holiday 2018
• Milestone – Schema Injection Campaign for Top-3 QSR chain
• Milestone & Renault Eurofranceses de Mexico – How to Triple Automotive Website Traffic
• Stella Rising & Drybar – Driving Brand Success
• Stickyeyes & Kroger – Gifting a New Lease of Life for Kroger Gift Cards
• TopHatRank & WineOnSale.com
• Wpromote & Hibbett Sports – How Do You Spell ‘Octuple’?

Best Use of Search – Retail / eCommerce (PPC)

Winner: Tombras & Great Clips – Data Flow for Incremental Store Visits

Also nominated were:

• 360i & Advance Auto Parts – Advancing Advance Auto
• Adtaxi & National Coffee Retailer
• Crealytics – Lands’ End Spikes New Customer Number by 33%
• Logical Position & Cocofloss – eCommerce Campaign
• Metric Theory & JG Edelen – Profitability PPC Tactics to Boost Business
• TENSHI & A1 Supplements – Producing 1635% ROAS Through Bing SEM
• The Media Image & Clarins – Black Friday & Cyber Monday 2018

Best Use of Search – Finance (SEO)

Winner: Milestone – How to Quadruple Search Impressions for a Top-5 Bank in the US

Also nominated were:

• 1SEO Digital Agency & J.G. Wentworth – If You Buy Annuities and You Need Leads Now
• 360i & U.S. Bank – Growing Wealth with SEO
• ROAST & Refinitiv – Collaboration is Key
• Silverback Strategies & First Savings Mortgage – Loan Officer Visibility Campaign
• Victorious & Early Growth Financial Services – Banking in the Bay
• Victorious & Tithe.ly – Heavenly Riches
• WebMechanix & StreetShares – Patience + Persistence = Performance

Best Use of Search – Finance (PPC)

Sponsored by 1SEO

Winner: Metric Theory & GoFundMe – Financing Peer to Peer Support Through Search

Also nominated were:

• MediaCom & American Airlines / Citibank – AAdvantage Travel Cards: Family Page
• NMPi & Pets Best Insurance – Doing What’s Best for Pets Best Insurance
• The Media Image & Refinitiv – Rebrand: Keep the High Calibre Consumers Coming

Best Use of Search – Travel / Leisure (SEO)

Winner: Victorious & Blueboard – Wild Rewards

Also nominated were:

• Arch RoamRight – RoamRight.com SEO Campaign
• Milestone & The Evelyn Hotel – Triumph PPC Solutions

Best Use of Search – Travel / Leisure (PPC)

Winner: Aimclear Proves Branding-Effect Revenue Gain; Manufacturing NEW Conversion-Fueling Brand Search

Also nominated were:

• How Hanapin Marketing Achieved a 3,916% Increase in Branded Search Lift for Icelandair with Strategic YouTube Targeting
• Marin Software & Kiwi.com – Arrives at 28% More Conversions with MarinOne Bidding
• MediaCom & American Airlines – Buy, Gift, Share Miles: Making Limited Time Offers Work Harder

Best Local Campaign

Winner: Apogee Results & The Bug Master – Content and Local SEO for the Win

Also nominated were:

• 1SEO Digital Agency & Junk Rescue – The Marvelous Marketing Adventures of Junk Rescue
• 360i & Roto-Rooter – Eliminating Media Waste
• Adapt Partners Utilizes Utility Payment Locations for GMB Success
• C-4 Analytics & Planet Honda – Honda Dealer Breaks into Top-5 in National Sales
• Nebo & Arrow Exterminators – Providing Geo-Specific Answers to Grow A Local Presence
• How NordicClick Interactive Drove A 56% Increase In Productivity For Local Clinic
• Pan Galactic Digital for Devereaux, Stokes, Fernandez, and Leonard Personal Injury Lawyers
• Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X
• Victorious & Saussy Burbank – Searching for the Right Home

Best Use of Search – Third Sector

Winner: 1SEO Digital Agency & Council on Compulsive Gambling of New Jersey – CCGNJ Hits the Jackpot

Also nominated were:

• Red Door Interactive – “And, GO!” Scaling Paid Search from Scratch to Drive Leads Quickly
• WebMechanix & Philanthropy University – Social Impact Optimization

Best Use of Search – Health

Winner: Go Fish Digital & Bespoke Surgical – Quadruple Digit Growth

Also nominated were:

• 1SEO Digital Agency & Council – Compulsive Gambling of New Jersey CCGNJ Hits the Jackpot
• Envisionit & Vein Clinics of America – Healthy Looks Good SEO Campaign
• First Scribe & Park Dental – Creating Smiles for Less
• How NordicClick Interactive Drove A 56% Increase In Productivity For Local Clinic
• Stella Rising & CCRM Fertility – Family Building SEO Campaign
• Tandem Interactive & Banyan – Writing a New Recipe for Eat
• Tombras & Atrium Health – Hyperlocal Search for Urgent Care…STAT!
• Victorious & Blink Health – A Dose of SEO
• Victorious & ShoulderMD – Just What the Doctor Ordered

Best Use of Search – FMCG

Winner: Hello Products – SEO Campaign

Also nominated were:

• Carmichael Lynch & Red Baron – Getting a Bigger Slice of the Big Game Pie
• Go Fish Digital & Leafly – Growing Traffic for the Cannabis Industry
• Reprise Digital – Fast Moving Consumer Goods Need Fast Moving Content Ideas
• How Reprise Digital increased Paid Search ROI by 6x for Keurig Dr Pepper
• The Absolut Company – Global Searcher Intent Alignment

Best Use of Search – Real Estate & Property

Winner: Mannix Marketing & Adirondack Mountain Land – Hunting for More Real Estate Leads

Also nominated were:

• 1SEO & KickCharge – Corner the Florida HVAC Market
• 3Q Digital – Full-Funnel Scale and Performance for AppFolio Property Manager
• Go Fish Digital & Homes.com – Best Cities for Each Generation Campaign
• LOCALiQ & Pinnacle – Multi-Faceted Digital Marketing and Search Campaign to Create Lasting ROI

Best Low Budget Campaign

Winner: Tandem Interactive – Big Success with Low Budgets

Also nominated were:

• 1SEO Digital Agency & Body Armor Megastore – A Bulletproof Shopping Strategy
• TopHatRank – WineOnSale.com SEO Campaign
• Uberall – Kale Me Crazy Gains 52% in Organic Search
• WordStream – Surf Camp San Diego

Best Use of PR in a Search Campaign

Winner: SEO-PR & Rutgers – Generate Leads with Press Release & Duplicate Content

Also nominated were:

• Fractl – Finance-Based Affiliate Site Engagement
• Go Fish Digital & Simple. Thrifty. Living – 2019 Beer Study
• VMLY&R & Bridgestone Americas – Using Search to Empower a Corporate Digital Ecosystem

Best Use of Social Media in a Search Campaign

Winner: Aimclear Proves Branding-Effect Revenue Gain Manufacturing NEW Conversion-Fueling Brand Search

Also nominated were:

• 1SEO Digital Agency & Penn Masala – Worlds Apart, United By Music
• Gruen Agency – Maui Jim Uses Full-Funnel Social Strategy To Drive Conversions
• Marin Software & Kiwi.com Arrives at 28% More Conversions with MarinOne Bidding
• MilliporeSigma – Project Fetch
• Nebo Agency – FLOR Brand Authenticity with Integrated Search & Social Campaigns

Best Use of Video in a Search Campaign

Winner: Assembly Media & Fox – Ask Deadpool

Also nominated were:

• 1SEO Digital Agency & Penn Masala – Worlds Apart, United By Music
• Reprise Digital & McCormick – Spicing Up Video Content
• SalesX with Harney & Sons Fine Tea – This is Tea Video Campaign

Best Integrated Campaign

Sponsored by Optmyzr

Winner: SEM International & Altura Interactive – Blizzard Entertainment World of Warcraft: Battle for Azeroth

Also nominated were:

• Aimclear – Give Us Our Restaurant Franchise BRAND BACK!  Integrated Data Exposes Partners Brand Squatting Racket
• Gruen Agency – Maui Jim Optimizes Conversions With Paid Social, Search, and Display
• Metric Theory & Optimizely – Social & Search Fill the Funnel Top to Bottom
• Neo Media World & CTU – Leveraging First-Party Data & Social Insights to Bolster SEO & SEM Through CTV
• Nina Hale & Blue Cross and Blue Shield of Minnesota – Medicare Go-To-Market Integrated Media Campaign
• NMPi & Pets Best Insurance – Doing Whats Best for Pets Best Insurance
• Reprise Digital on behalf of Coca-Cola North America – New Coke & Stranger Things
• SEO-PR Rutgers – Increase Familiarity & Generate Leads with Integrated Campaign
• Statwax & Concorde Career College – Integrated PPC/SEO/CRO Strategy Drives All-Time Highs in Student Acquisition

Best Mobile Campaign

Winner: 1SEO Digital Agency & Buy4lesstuxedo.com – A Campaign Dressed For Success

Best PPC Campaign

Sponsored by SpyFu

Winner: Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X

Also nominated were:

• 1SEO Digital Agency & The Law Offices of Darwin F. Johnson – A Peachy Paid Campaign
• Brainlabs & OpenMarket – OpenMarket Leads the Way
• DAC & Bridgestone – Driving 27% Growth in Revenue Through Paid Search Strategies & Coordinated Marketing Efforts
• January Digital & Davids Bridal – Revamping Search Structure to Grow PPC YoY Revenue
• MilliporeSigma – Double Digit Growth in Bing
• Neo Media World & CEC – Harnessing Data & Machine Learning to Drive Historic Performance
• Rakuten Marketing Search & Black Diamond – The DSA Expansion Campaign
• SalesX & Aeroflow Healthcare – Breast Pump Campaign
• Tombras & Great Clips  – Cutting Edge Approach to Store Visits

Best SEO Campaign

Sponsored by SEMrush

Winner: Stella Rising & CCRM Fertility – Family Building Campaign

Also nominated were:

• 1SEO Digital Agency & AutoHausAZ – The Drive to Survive
• Adapt Partners Increases Organic Traffic & Conversions Through Topically Relevant Content
• Go Fish Digital & Joybird Collaborative – SEO Campaign
• Investis Digital & Groupon – Futureproof Content: Things To Do SEO Strategy Campaign
• Path Interactive & Hello Products – SEO Campaign
• Proofpoint – Wombat Security Merger SEO Campaign
• The Absolut Company – Global Searcher Intent Alignment
• Ticketmaster – How Ticketmaster’s Site Migration Redesigned and Reindexed 1 Million URLs
• Tombras & Orangetheory Fitness – More Than A Gym SEO

Best Use of Content Marketing

Winner: Go Fish Digital & Joybird – Game Of Thrones: House Sorting Quiz

Also nominated were:

• Homes.com – Heartbreak Hotel: Why Adults REALLY Move Back Home
• Investis Digital & Groupon – Futureproof Content: Things To Do SEO Strategy Campaign
• OnCrawl – SEO in Orbit
• Publicis Sapient & H&R Block Build the Tax Information Center
• Reprise Digital & McCormick – The Recipe to Succesful Content Marketing
• SEO Digital Group & Social Buddy – Content Drives 1745% Increase in Organic Traffic
• Tandem Interactive – Igniting Organic Growth with Trending Blog Topics
• Time4Learning

Most Innovative Campaign

Sponsored by Deepcrawl

Winner: SEM International & Altura Interactive – Blizzard Entertainment World of Warcraft: Battle for Azeroth

Also nominated were:

• Aimclear – Give Us Our Restaurant Franchise BRAND BACK!  Integrated Data Exposes Partners Brand Squatting Racket
• Assembly Media & Fox – Ask Deadpool
• Better Collective & US-Bookies.com – Search in a Complex Legal Landscape
• Go Fish Digital & EIG – Newsworthy Data & Maps
• Hewlett Packard Enterprise & Back Azimuth Consulting – Store Migration
• PMG – A Simple System to Optimize Global Promotions Management
• Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X
• The Absolut Company – Global Searcher Intent Alignment
• Tombras & Great Clips – SEM Innovation with Data Flow

Best Software Innovation

Winner: Back Azimuth Consulting – HREFLang Builder

Also nominated were:

• Adalysis – Your PPC Recommendation Engine
• Brainlabs – The Shopping Hero
• crawlOPTIMIZER.com – SEO-Tool for Automated Log File Analysis
• DeepCrawl
• OnCrawl – OnCrawl Rankings
• Pacvue
• Rise Interactive – Connex: Search Analytics & Automation by Rise Interactive
• SEMrush – SEO Writing Assistant
• Squared.io – Automation & Auditing for Google Ads

Best PPC Management Software Suite

Winner: Squared.io – Automation & Auditing for Google Ads

Also nominated were:

• Adalysis – Your PPC Recommendation Engine
• Adlucent – Deep Search
• Adzooma – Digital Advertising Platform
• Kenshoo
• Optmyzr – Comprehensive Search PPC Management Software Suite
• Rise Interactive – Connex: Search Analytics & Automation by Rise Interactive
• Spaceboost – The PPC automation software to democratize Automation in Paid Search Advertising

Best SEO Software Suite

Winner: SEMrush – Search Visibility Management

Also nominated were:

• Botify
• Conductor Searchlight
• crawlOPTIMIZER.com – SEO-Tool for Automated Log File Analysis
• OnCrawl Data³
• The MarketMuse Suite

Best Search Software Tool

Winner: OnCrawl – Technical SEO Platform

Also nominated were:

• AccuRanker – Keyword Rank Tracker
• Botify – JavaScript Rendering
• Brainlabs – The Shopping Hero
• DeepCrawl
• Rise Interactive – Connex: Search Analytics & Automation
• SEMrush SEO & SEM Solutions – One Tool for Both Worlds
• SpyFu
• Squared.io – Automation & Auditing for Google Ads
• Swydo
• Yext

Best In-House Team

Winner: Sears Home Services – SEM SEO Team

Also nominated were:

• Better Collective – US Organic Team
• Comcast Corporation – Xfinity Digital Marketing Team
• Hewlett Packard Enterprise – SEO Team
• HomeToGo GmbH – Inbound Marketing Team
• MilliporeSigma – Digital Customer Acquisition Team
• Sprint – Digital Marketing Team
• Synergize – Toyota 2.5 Search Team
• Time4Learning

Best Small PPC Agency

Winner: SalesX

Also nominated were:

• Tandem Interactive

Best Large PPC Agency

Winner: Brainlabs

Also nominated were:

• 1SEO Digital Agency
• Adlucent
• Chacka Marketing
• Logical Position
• Metric Theory
• Rise Interactive
• The Media Image

Best Small Integrated Search Agency

Winner: Aimclear

Also nominated were:

• Red Door Interactive
• SSDM
• The Tombras Group

Best Large Integrated Search Agency

Winner: WebMechanix

Also nominated were:

• Croud
• Logical Position
• Silverback Strategies
• TopSpot Internet Marketing
• VMLY&R

Best Small SEO Agency

Winner: Adapt Partners

Also nominated were:

• Hive Digital
• Tandem Interactive
• TopHatRank

Best Large SEO Agency

Sponsored by Oncrawl

Winner: Reprise Digital

Also nominated were:

• 1SEO Digital Agency
• Digital Resource
• Go Fish Digital
• HigherVisibility
• Merkle
• Path Interactive
• Publicis Sapient
• Stella Rising
• Victorious

US Search Diversity, Inclusion & Equality Award

Sponsored by Microsoft

Winner: 3Q Digital

Also nominated were:

• Reprise Digital
• Sara Resnick

Young Search Professional of the Year

Sponsored by Reprise

Winner: Brennen Bliss, Founder CEO and SEO Lead – PixelCutLabs

Also nominated were:

• Rachel Bills, Lead PPC Digital Strategist – Intuitive Digital
• Oliver Brantley, Paid Media Specialist – Nebo Agency
• Nick Burdsall, SEO Specialist – 1SEO Digital Agency
• Emily Christon, Senior SEO Analyst – Ovative Group
• Regan Hamilton, Senior Account Associate, Paid Advertising – WordStream
• Tyler Hendershot, Digital Marketing Strategist – Webspec Design
• Erika Tapie, SEO Associate – Apogee Results
• Joseph Woll, Associate Strategist – Path Interactive

US Search Personality of the Year

Winner: Purna Virji, Sr. Manager, Global Engagement, Microsoft