UK Search Awards 2019 – The Winners

Best Use of Search – Retail / eCommerce (SEO)

Sponsored by Loud Mouth Media

Winner: Crafted & Frugi – A Summer of Scillyness

Also nominated were:

• Absolute Digital Media & WPC Decking – All Hands On Deck
• Benefit & Merkle – The Benefit of Voice Search
• Croud & OKA – E–A–T–ing our way to recovery – Google Medic Update
• Evolved Search & River Island – Building results with On–Trend Content Marketing
• MediaVision & Boux Avenue – Breaking Boundaries with Strategic SEO
• Reflect Digital & Ace Sheds – Building an Ace Search Strategy
• Resignal & ASICS Europe – Running up in the SERPs!
• Semetrical & Crown Pavilions – Using SEO to complete a Digital Transformation

Best Use of Search – Retail / eCommerce (PPC)

Sponsored by Kenshoo

Winner: MediaVision & Missoma – Winning Black Friday with Paid Media

Also nominated were:

• Custard – Kit Launch Campaign for Premier League Club Nets 775% ROI
• Digital Uncut & Hiyacar – PPC Puts 686% More Drivers in Seats
• Epiphany & Euro Car Parts – Racing into pole position
• Epiphany & Furniture Choice – stretching the boundaries of paid search
• Epiphany & Pandora – Delivering forward-thinking search strategies to drive ROI
• ForwardPMX – Thinking Laterally on Google Shopping with dunhill London
• Impression & Parker Brand – Tooling Up
• Jaywing Intelligence & Domino’s – Using AI to discover new audiences & drive revenue
• Three & Mindshare – Searching for iPhone

Best Use of Search – Finance (SEO)

Winner: Screaming Frog & Moneybarn – Owning Bad Credit Vehicle Finance

Also nominated were:

• Absolute Digital Media & Uncle Buck – Bucking The Trend
• Better Agency & loveit coverit with AXA – The Changing World
• Click Consult & Chill Insurance – Driving Chill into Pole Position
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search – Lending an expert hand to ABC Finance
• Refinitiv – Subfolder Strategy
• Resignal & WorldRemit – A better way to send money
• Verve Search & GoCompare Car Insurance
• WeBuyAnyHome.Com – SEO Finance Search Campaign

Best Use of Search – Finance (PPC)

Winner: AV Browne & Hughes Insurance – “Hi We’re Hughes”

Also nominated were:

• ASSISTED. & LifeSearch – Go Your Own Way
• Brainlabs & AllClear
• Core Optimisation & NM Money – From Zero To Hero
• GoCompare – Neuromarketing PPC Campaign
• MediaCom & Petplan – The Role of Search in the Pet Owner Journey
• MediaCom North & CarFinance 247 – Accelerating PPC Growth
• MediaCom North & Hitachi – Game of Loans
• Reprise & LV=: More is Less

Best Use of Search – Travel / Leisure (SEO)

Winner: Stickyeyes & Hertz Europe – Consistently driving multi–million revenue through organic search

Also nominated were:

• Blueclaw & Royal Caribbean – 98% Increase In Bookings For A Global Travel Brand
• Cdweb & Azonzo – Azonzo vs. Goliath
• iCrossing – The Gift of Great Results – Virgin Experience Days
• Passion Digital – Winning positions 0 and 1 for Teletext Holidays
• Screaming Frog & Stasher – The World’s Best Tourist Attractions
• Semetrical & Golf Travel Centre – Teeing Off Against the Golfing Goliaths
• StrategiQ & Jacada – Searching for Your Dream Destination
• Threepipe & Keith Prowse – Hard-hitting SEO for Keith Prowse’s Wimbledon Hospitality
• Virgin Holidays & ForwardPMX – Trending Travel Guide
• Wavemaker North & TPE – How Northern Cities Got Their Names

Best Use of Search – Travel / Leisure (PPC)

Winner: Harvest Digital & Sziget – 2019 Festival Campaign

Also nominated were:

• Clicky & Toad Hall Cottages – Exponential Regional PPC Growth Campaign
• Core Optimisation & St James Hotel Mayfair – Book Direct & Save!
• Exodus Travels & Ingenuity Digital – An audience centric multi–channel paid strategy
• Infinity & Blue Bay Travel – Cost–per–booking reduced by PPC
• Initiative MENA – Disrupting Another Industry In The Voyage To Reach Our Consumers
• lastminute.com – ‘You search, we target – a cross–market automated approach to coverage’ – lMN Group PPC campaign
• Loud Mouth Media & Titanic Belfast – Cross–channel integration driving direct sales
• Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit With Mabo
• Merkle & Emirates – Search Better with Emirates

Best Use of Search – Gaming

Winner: iProspect & BetVictor – Increasing new customers by 48% via content driven SEO

Also nominated were:

• Better Collective & GrandNational.org.uk – Jockeying for position in Google SERPs
• Evolved Search & Tombola – Taking a bet on a Content–led Approach
• The Media Image & Grosvenor – Knockout Results For A Rising Sportsbook Contender
• twentysix & Free Super Tips – Achieving the Top Spot through Integrated SEO
• Whites Agency & Sporticos – How data–driven SEO triggered 70% increase in conversion rate within a month?

Best Use of Search – Third Sector

Winner: Delete & Leeds Beckett University – Conquering New Audiences

Also nominated were:

• Anything is Possible & Royal Botanic Gardens, Kew – Single Search delivers record visitor numbers
• Crafted & University of Suffolk – Cleaning up at clearing time.
• Generate UK & PACT – Generating Conversions using Google Grants
• Passion Digital & National Trust – How we connected 83% more people with the places they love
• Platypus Digital & Mental Health Foundation – Promoting better mental health through search marketing
• Sleeping Giant Media & The Aspinall Foundation – Summer Holiday Push
• Torchbox & Breast Cancer Care – Afternoon Tea with Breast Cancer Care

Best Use of Search – B2B

Winner: Reflect Digital & Hospitality Finder – Making Hospitality Findable

Also nominated were:

• Digital Clarity & Bentley SYNCHRO – Driving awareness acquisition and brand reinforcement for global B2B software business
• Evolved Search – Lending an expert hand to ABC Finance
• Finally & Kingsbury – Found. Seen. Understood.
• MediaVision & Bidwells – Delivering an SEO Strategy for the future
• MediaVision & Instant Office – Outstanding Growth in the Property Sector
• MRS Digital & FMP Global – Making Payroll Pay In The USA
• Refinitiv – B2B Masters
• Saint-Gobain – Laying local foundations through Google My Business
• Semetrical & Arkadin – Global SEO Campaign

Best Use of Search – B2C

Winner: MediaCom North & Plumbs – Sitting Comfortably in the SERPs

Also nominated were:

• Brainlabs & Pitchup – Making a pitch for personalisation
• Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search – Driving Select Car Leasing’s SEO performance to Pole Position
• ForwardPMX – Thinking Laterally on Google Shopping with dunhill London
• MediaVision & Boux Avenue – Performance Super Boost with Integrated Digital
• MediaVision & Fixter – Triple Digit Growth by Segmenting PPC
• MediaVision & Missoma – Winning Black Friday with Paid Media
• Samsung & Starcom – What TVs mean in 2019

Best Use of Search – Health

Winner: Zeo Agency & Acibadem Health Group – You Are What You E–A–T

Also nominated were:

• Absolute Digital Media & Longevita Hair Transplant – Hair To The Throne
• AGY47 & IAS Medical – Flying high above the competition
• Impression & Feel Good Contacts – Visionary Gains
• PlatformGSK & Sensodyne – GSK SEO Migration Recovery for Sensodyne
• Life Sciences by Stickyeyes and TEVA: Supporting patients with Life Effects.
• Verve Search & Babylon Health – National Stress

Best Use of Search – Real Estate & Property

Winner: MediaVision & Instant Offices – Outstanding Growth in the Property Sector

Also nominated were:

• Avatar Creative & Millgate – CrowdPowerTM Marketing as a Service Solution
• Chillibyte & WeBuyAnyHome.com – Best Use of Search
• MediaVision & Bidwells – Delivering an SEO Strategy for the Future
• MediaVision & Douglas & Gordan – Stellar Performance Amid Brexit Uncertainty
• Passion Digital & Homewise – Helping senior citizens to find a home
• Space & Time Media & Linden Homes – Smart Solutions within PPC
• Space & Time Media & CALA Homes – Driving Brand Awareness & Growth within PPC
• Space & Time Media & Jones Homes North West – PPC Campaigns

Best Use of Search – FMCG

Winner: s360 & Arla Foods – Castello Cheese SEO Campaign

Also nominated were:

• Benefit & Merkle – The Benefit of Voice Search
• ForwardPMX & Uber Eats – Making Every Marketing Dollar Count in New Territories
• PlatformGSK & Sensodyne – GSK SEO Migration Recovery for Sensodyne
• Diageo & iProspect – The Whiskies of Westeros

Best Local Campaign

Winner: AV Browne & Hughes Insurance – “Hi We’re Hughes”

Also nominated were:

• BP & Uberall – Driving online interactions to offline sales
• Click Consult & Liverpool ONE – Be Our Guest, Welcoming Record Numbers to Liverpool ONE
• Clicky Media & Animal Trust – The Launch of Birkenhead & Wrexham Veterinary surgeries.
• Climb Online & Dorsett Hotels – Taking on the OTAs with Local Search
• MediaVision & Fresh Student Living – GMB local listing traffic uplifts
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Mediaworks & Emirates – Spinnaker Tower & Seasonal Campaigns
• Saint–Gobain – Laying local foundations through Google My Business
• TMI & UNCLE.co.uk – Capitalizing on Generics in a Market with Low Brand Competition

Best Low Budget Campaign

Winner: Screaming Frog & The Solar Centre – Festive Brainteasers

Also nominated were:

• Digitas UK & Cadbury Gifts Direct – Mother’s Day Mini Season Expansion
• ForwardPMX & Homecentre – Using Data to Fuel In–store Growth
• MediaCom Worldwide & ThisWorks – Skin Care Problems? This Works
• Metrichub Digital & Chatham Shoes – Increasing ROAS for Chatham Shoes
• Netmatter & Brindisa – Stabilising Organic & Maximising ROI from PPC
• novel & OOSC Clothing – Head–Turning SEO Campaign
• SEO Works & Shop4Fasteners – SEO Works Hit the Nail on the Head – 26:1 ROI for Shop4Fasteners
• StrategiQ & Waller Transport – The Logistics of Delivering Results
• Venture Stream & Aquacadabra – Profit Driven PPC Campaign
• Zeo Agency & iyzico – Keep Your Friends Close and Your Competitors Closer

Best Integrated Campaign

Sponsored by Optmyzr

Winner: Reprise & LV= – More is Less

Also nominated were:

• Click Consult & Liverpool ONE – Be Our Guest, Welcoming Record Numbers to Liverpool ONE
• Harvest Digital & Sziget Festival – Pan–European integrated campaign
• iCrossing & Visit Wales
• Impression & Envirobuild – A New Species of Integrated Marketing
• iProspect & Marcus by Goldman Sachs – Putting the Interest Back into Savings
• JD Pipes & Selesti – Not just a pipe dream
• Marcus by Goldman Sachs – Putting the interest back into savings
• MediaCom Worldwide & PlayStation – Audience Integration Plus
• MediaVision & Boux Avenue – Performance Super Boost with Integrated Digital
• The Travel Chapter – Find Your Perfect Domain

Most Innovative Campaign

Sponsored by Deepcrawl

Winner: Virgin Holidays & ForwardPMX – Trending Travel Guide

Also nominated were:

• Genie Goals & Karl Lagerfeld – Most Innovative Campaign
• Geronigo & Impression – An Adventure in Automation and JavaScript
• GoCompare & Microsoft Audience Network – Financial Services PPC Campaign
• Journey Further & Sky – Innovative PPC enhances customer experience and saves £7million
• Katté & Co & Park Cameras – Revenue is vanity, profit is sanity
• Liberty & Label Source – Topic Clustering Craftsmanship
• MediaVision & Boux Avenue – Performance Super Boost with Integrated Digital
• Merkle & NOW TV – Leveraging Rich Content with the Power of Inventory Management and APIs
• Merkle & Twitter – Making Paid Search Real–time With The Power Of Tweets

Best PPC Campaign

Sponsored by Marin

Winner: iProspect & Saga – Scripts Shaving & Savings for Saga

Also nominated were:

• Circus PPC & Miele – Immer Besser, Forever Better
• Epiphany & Pandora – Delivering forward–thinking search strategies to drive ROI
• Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit With Mabo
• Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
• Merkle & NOW TV – Calm Amongst the Chaos of Westeros Maximising Game of Thrones Season 8
• Merkle & Twitter – Making Paid Search Real–time With The Power Of Tweets
• Merkle & National Accident Helpline – The Power of Bespoke Automation
• Receptional & Bill Plant Driving School – Delivering £2.4 million extra revenue YOY and 19871 more enquiries
• Three & Mindshare – Searching for iPhone

Best SEO Campaign

Sponsored by SEMrush

Winner: Resignal & WorldRemit – A better way to send money

Also nominated were:

• Click Consult & Liverpool ONE – Be Our Guest Welcoming Record Numbers to Liverpool ONE
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search & Money Guru – How much is your data worth?
• Jamjar.com & Impression – Racing up the SERPs
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Resignal & ASICS Europe – Running up in the SERPs!
• Screaming Frog & Moneybarn – Owning Bad Credit Vehicle Finance
• twentysix & Free Super Tips – Achieving the Top Spot through Integrated SEO
• Zeo Agency & Akakce – Save Crawl Budget for A Rainy Day

Best Use of Content Marketing

Winner: Evolved Search & Money Guru – How much is your data worth?

Also nominated were:

• Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search – Lending an expert hand to ABC Finance
• Evolved Search & Tombola – Taking a bet on a content–led approach
• iProspect & The Body Shop – Charting the rise of veganism through data storytelling
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• s360 & Arla Foods – Castello Cheese SEO Campaign
• Screaming Frog & Stasher – The World’s Best Tourist Attractions
• Virgin Holidays & ForwardPMX – Trending Travel Guide

Best Use of PR in a Search Campaign

Winner: twentysix & Free Super Tips – ‘Premier League Pie Taster’ competition

Also nominated were:

• Better Agency & loveit coverit with AXA – The Changing World
• Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search & Money Guru – How much is your data worth?
• Gone in 10 Seconds – Performance Communications & What Car? Car Security Campaign
• Koozai – Infectious Digital PR for Better2Know STI Clinics
• LG & Stickyeyes – A campaign that answered the Call of Duty.
• MediaVision & Boux Avenue – Earning Brand Love with Digital PR
• Wavemaker North & Swinton Insurance – Britain’s Most Dangerous Roads

Best Use of Social Media in a Search Campaign

Winner: Torchbox & Breast Cancer Care – Afternoon Tea Paid Social Campaign

Also nominated were:

• Marin Software – Kiwi.com Drives 29% Incremental Lift in ROAS through Marin’s Search-Intent
• MediaCom Worldwide & ThisWorks – Skin Care Problems? This Works

Best Use of Data

Winner: Merkle & Twitter – Let’s get emotional – Using sentiment to manage paid search bids

Also nominated were:

• ASDA George – Not so Gross Driving Profit for Asda George
• iProspect & Mira Showers – A machine learning approach to content marketing
• iProspect & SafeStyle – Keeping you warm, Safestyle, with Machine Learning
• Jaywing Intelligence & Domino’s – Using AI to discover new audiences & drive revenue
• Mabo & LittleLife – Little Life Toddle To Success With The Help Of Mabo
• MediaCom Worldwide & PlayStation – Audience Integration Plus
• Mediaworks & Where The Trade Buys – Classification of Customers
• Samsung UK & Starcom powered by Performics & Digitas – Smart Data for Smartphones
• Spark Foundry powered by Performics & RateGain with Europcar – Using Competitive Rates Effectively
• Whites Agency & Sporticos – How data-driven SEO triggered 70% increase in conversion rate within a month?

Best Software Innovation

Winner: Shoptimised

Also nominated were:

• Adzooma – Digital Advertising Platform
• DeepCrawl – The world’s most comprehensive web crawler!
• Kenshoo Ecommerce
• Majestic – Link Context & Link Density Charts
• MarinOne by Marin Software
• OnCrawl Rankings
• Productsup – The leading ecommerce data integration platform
• Ruler Analytics – Closed Loop Marketing Attribution
• SEMrush SEO Writing Assistant
• SEOmonitor’s Signals

Best PPC Management Software Suite

Winner: Optmyzr – Comprehensive Search PPC Management Software Suite

Also nominated were:

• Adzooma – Digital Advertising Platform
• Brainlabs – Project X
• Kenshoo Search
• MarinOne by Marin Software
• Search Ads 360
• Spaceboost – The PPC automation software to democratize paid search advertising
• Squared.io – Automation & Auditing for Google Ads

Best SEO Software Suite

Winner: SEMrush Search Visibility Management

Also nominated were:

• Botify
• Conductor Searchlight
• FandangoSEO – SEO Monitoring Suite
• OnCrawl Data³
• Ryte 
• Stickyeyes Suite 2.0 developing our tools to supercharge client campaigns

Best Search Software Tool

Winner: SEMrush SEO & SEM solutions – One Tool for Both Worlds

Also nominated were:

• AccuRanker – Keyword Rank Tracker
• Botify Analytics JavaScript Rendering from Botify
• DeepCrawl –The world’s most comprehensive web crawler!
• ForwardPMX – ShelfShare
• Little Warden – Vital Alerts for Hidden Issues
• OnCrawl Technical SEO Platform
• PPC Protect – Click Fraud Prevention
• Ryte Search Success 
• Squared.io – Automation & Auditing for Google Ads

Best In–House Team

Winner: HomeToGo Inbound Marketing Team

Also nominated were:

• Better Collective – Grand National Team 2019
• Deliveroo – Paid Search Team
• GoCompare SEO & Content Team
• Innovation in-house with the SEO & PPC team for lastminute.com
• Learning Pool – In-House Team
• Refinitiv Digital Marketing

Best Small PPC Agency

Winner: Fluid Digital

Also nominated were:

• Adido
• Cedarwood Digital
• Circus PPC Agency
• Loud Mouth Media
• Platypus Digital
• Relevance
• Semetrical
• Torchbox

Best Large PPC Agency

Winner: Brainlabs

Also nominated were:

• Crafted
• ForwardPMX
• Genie Goals 
• Impression
• Mabo
• The Media Image

Best Small SEO Agency

Sponsored by SEOmonitor

Winner: Semetrical

Silver Award – Digitaloft

Also nominated were:

• Altitude Internet
• Cedarwood Digital
• Chillibyte
• Honcho
• MRS Digital
• Relevance
• Resignal
• The Organic Agency

Best Large SEO Agency

Sponsored by SEOmonitor

Winner: Aira

Also nominated were:

• Absolute Digital Media
• Click Consult
• Crafted
• Evolved Search
• ForwardPMX
• Impression
• Verve Search

Best Small Integrated Search Agency

Sponsored by SEOmonitor

Winner: Venture Stream

Also nominated were:

• ASSISTED.
• Common Ground
• Digital Uncut
• Keel Over Marketing
• MediaVision
• MRS Digital
• The Audit Lab
• The Organic Agency

Best Large Integrated Search Agency

Sponsored by OnCrawl

Winner: Stickyeyes Group

Also nominated were:

• Click Consult
• Evolved Search
• ForwardPMX
• Impression
• iProspect
• Mediaworks
• StrategiQ
• TIPi Group
• twentysix

Young Search Professional of the Year

Winner: Tom Pool – Blue Array

Also nominated were:

• Sharifah Alrabah – Silverbean
• Laura Brady – Screaming Frog
• Ellie Entwistle – The Audit Lab
• Ruth Everett – DeepCrawl
• Eneli Otsa – Pendragon PLC
• Molly Pritchard – Mediacom North
• Matthew Soakell – Mabo
• Sam Taylor – Evolved Search
• Sarah Vantellino – Verve Search

UK Search Personality of the Year

Winner: Arianne Donoghue

Best Search Marketing Education / Training Course

Winner: Performics & Elsevier – The Live Academy