Global Search Awards 2020 – The Winners

Congratulations to all of the 2020 Global Search Award winners, and to everyone who was shortlisted.

We hope you had a fun (albeit virtual) night celebrating the very best in Search across the globe.

You can watch the full virtual event here. See you in New York 2021!

The 2020 Winners

BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

Sponsored by SEMrush

Winner: NOVOS & Bloom & Wild – Blooming Organic Growth

Also nominated were:

• ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN – FROM NEAR TO SPAR
• Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 1100% ROI
• Peak Ace & faireparterie – Sharenting
• Peak Ace & kartenmacherei – How Data Tells Wedding Stories
• Peak Ace & Yours Clothing – Body Shaming
• Pixel Nordic & Big Baby – An Epic Bugaboost
• Re:signal & ASICS Europe – Running the SERPs marathon!
• SUSO Digital – eCommerce Campaign – Establishing Brand Authority
• Upswing & Mega Image – When Content Drives ROI

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

Winner: ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business

Also nominated were:

• Adobe & Micron – Unlocking the Full Marketing Funnel Potential
• Barve Digital & Urbanista – Best Use of Search
• BlueGlass & EAT.ch – Maximum performance delivered
• ClickThrough Marketing & SPAR – VISIBLE IN EVERY UK TOWN – FROM NEAR TO SPAR
• Dept & Omoda – Data centralisation results in a digital transformation at Omoda
• Dept & Peek & Cloppenburg – SEO growth with honest work
• Horizon Media & Chobani – Unlocking Cross-Selling on Grocery Essentials
• January Digital & Iconic NYC Born Brand Increase Revenue 68% Through Layered Bidding
• Logical Position & POC Sports – eCommerce Campaign

BEST USE OF SEARCH – FINANCE (SEO)

Winner: Re:signal & WorldRemit – A better way to send money

Also nominated were:

• Investing.com In-house SEO team – All-in on Indexing
• Refinitiv – A billion–dollar brand reborn
• Sure Oak & Advance Point Capital – The Organic Shift
• Tide by Verve Search
• Victorious & Tower Loan – SEO with Interest

BEST USE OF SEARCH – FINANCE (PPC)

Winner: Refinitiv – A Star is Born

Also nominated were:

• SD Worx – Activating state-of-the-art marketing automation tools to introduce entrepreneurs to a renewed payroll and HR solution
• TA & Zions Bank – HECL
• The Media Image & Refinitiv – Rebrand and Restructure – Sustaining Efficiency at Scale For A New Brand

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Winner: Crafted & Eurotunnel Le Shuttle – Opening up Europe with Content

Also nominated were:

• Accenture Interactive & Radisson Hotel Group – Migration to success
• Victorious & Blueboard – Rewards to Remember
• Victorious & Exceptional Villas – Searching for Paradise

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

Winner: Adobe & Cunard – Staying Afloat Amidst COVID

Also nominated were:

• INTREN & Accent Hotels – Increase direct booking and fight OTAs @ Hotel Gotthard

BEST USE OF SEARCH – GAMING

Winner: Serpact – Betenemy – SEO Penalty Recovery in 3 Months

Silver Award:

Also nominated were:

• SUSO Digital – Sports Betting Campaign – New Market Penetration
• Verve Search – Link Building for Buzz Bingo

BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT

Winner: Crafted & Médecins Sans Frontières – Supporting the frontline of humanitarian care.

Also nominated were:

• Pixel Nordic AB & Göta Energi – Enlightening the SERP by Keyword Governance

BEST USE OF SEARCH – B2B (SEO)

Winner: Traffic Builders & Pon Business Mobility – Low Budget, High ImpactTraffic Builders & Pon Business Mobility – Low Budget, High Impact

Also nominated were:

• Amplexor – Next-Generation Intranets Campaign
• Perficient & Arrow Electronics – Expert Content Campaign
• Refinitiv – A billion–dollar brand reborn
• SuperOffice – Global Search Strategy 2020
• Tide by Verve Search
• Victorious & Blueboard – Rewards to Remember
• Victorious & Conexwest – Let’s Ship It!
• Victorious & FastSpring – Your Keyword Cart is Full

BEST USE OF SEARCH – B2B (PPC)

Winner: Refinitiv – A Star is Born

Also nominated were:

• Modern & Hyland – Take Optimisation To The Max
• SD Worx – Activating state-of-the-art marketing automation tools to introduce entrepreneurs to a renewed payroll and HR solution

BEST USE OF SEARCH – B2C (SEO)

Winner: Re:signal & ASICS Europe – Running the SERPs marathon!Re:signal & ASICS Europe – Running the SERPs marathon!

Silver Award: Peak Ace & kartenmacherei – How Data Tells Wedding Stories

Also nominated were:

• BlueGlass & Medela – The Rise of Mum’s Journey
• Claneo, ContentFleet & Henkel – Global SEO: Thinking Global, Acting Local
• Delante & Z Klockow – Building Technical SEO Blocks to Increase Income
• Dept & Peek & Cloppenburg – SEO growth with honest work
• Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 1100% ROI
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Pixel Nordic & Partytajm – The ultimate Keyword Challenge – the paradox of on–page optimization
• Victorious & Felix Gray – Visions of Keywords

BEST USE OF SEARCH – B2C (PPC)

Winner: Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X

Also nominated were:

• Barve Digital & Urbanista – Best Use of Search – B2C
• BlueGlass & EAT.ch – Maximum performance delivered
• Elevate Digital & Pip Studio – Automated Profit Driven PPC Campaigns (International)
• Horizon Media & Anonymous – AEP to the Max
• January Digital & Iconic NYC Born Brand Increase Revenue 68% Through Layered Bidding
• Havas Media UK & The Open University – Your Ambition, Our Mission
• Precis Digital & Bodystore – Feed the Machine
• Traffic Builders & CarNext.com – Conquering The Automotive Market

BEST USE OF SEARCH – HEALTH (SEO)

Winner: Victorious & Blink Health – The Perfect Prescription

Also nominated were:

• Accenture & Amplifon – SEO for EMEA markets
• Delante & BeDiet Catering – Huge Traffic Gain for Great Weight Loss
• Pixel Nordic & Nordic Hair – Hair Loss forcing Search Growth
• Reprise & Endo Pharmaceuticals – Empowering Men to Take on the Curve
• Smarter Searches & First Care Clinics – SEO Campaign
• Verve Search – National Stress for Babylon Health by
• Victorious & Capsule Supplies – A Dose of Success

BEST USE OF SEARCH – HEALTH (PPC) 

Winner: Stand Out Digital & RB&HH Specialist Care – Private Patient recruitment campaign

Also nominated were:

• Horizon Media & Anonymous – AEP to the Max
• Smarter Searches & First Care Clinics – PPC Campaign
• TA & PacificSource – Medicare Campaign

BEST USE OF SEARCH – AUTOMOTIVE (SEO)

Winner: Digitaloft & Veygo – Driving SEO Success with Digital PR

Also nominated were:

• Trader Interactive –The Power of Powersports SEO

BEST USE OF SEARCH – AUTOMOTIVE (PPC)

Winner: Traffic Builders & CarNext.com – Conquering the Automotive Market

Also nominated were:

• Trader Interactive – Power boosting Powersports PPC

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner: Altura Interactive – Real Estate Pivot

BEST USE OF SEARCH – FMCG

Winner: Zenith & Nomad Foods – Using SEO to influence consumers food choices

Also nominated were:

• Claneo, ContentFleet & Henkel – Global SEO: Thinking Global, Acting Local
• Reprise & Johnson & Johnson – Amazon Search from A(veeno) to Z(yrtec)

BEST LOCAL CAMPAIGN (SEO)

Winner: Merkle NL & Europcar – A local SEO centered strategy

Also nominated were:

• Bad Penny Factory & Orthodontic Associates – Invisalign Promotions
• Brandify & ECHO – ECHO Revs Up Page Views by 61% with Dealer Page Revamp
• Pixel Nordic AB & Distriktstandvården – Local SERP domination: E.A.Ting rocket content for breakfast
• Uberall & Yves Rocher – Going Glocal with Optimized ‘Near Me’ Brand Experience

BEST LOCAL CAMPAIGN (PPC)

Winner: Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X

Silver Award: Goodway Group & Kubota Farmbelt Equipment – Creating Local Impact for a National Brand

Also nominated were:

• BlueGlass & EAT.ch – Maximum performance delivered
• Docklin Digital & Qleano.se – Hyper Localized Cleaning Services Campaign

BEST LOW BUDGET CAMPAIGN (SEO)

Winner: Grupa TENSE & Allecco.pl – How we found a prescription for an online pharmacy

Also nominated were:

• Bad Penny Factory & Orthodontic Associates – Invisalign Promotions
• Digitaloft & Kitchen Knives UK – eCommerce SEO Delivers a 1100% ROI
• EACTIVE #wiemyjak & ExtraKominki.pl – Maximum efficiency in a minimum budget
• Mikulas Prokop & SME – News Events SEO Content Strategy
• novel & OOSC Clothing – Head-Turning Global SEO Campaign
• Upswing & Mega Image – When Content Drives ROI

BEST LOW BUDGET CAMPAIGN (PPC)

Winner: WebDigital & E-Acumulatori.ro – Promoting sustainable energy by increasing the revenue 16 times with 11% less budget in less than 1 month

Also nominated were:

• Bad Penny Factory & Osiris Software – Free Trial Promotions
• Logical Position & Mitty Supply – eCommerce Campaign
• Stand Out Digital & RB&HH Specialist Care – MENA launch campaign

BEST INTEGRATED CAMPAIGN

Winner: Crafted & Médecins Sans Frontières – Supporting the frontline of humanitarian care

Also nominated were:

• Amplexor – Next-Generation Intranets Campaign
• ECU Communications & U.S. Secret Service – 2018/2019 Integrated OOH Geofencing Campaign
• January Digital & Iconic NYC Brand Increase Revenue 31% and Improve ROAS Through Holistic Approach
• Havas Media UK & giffgaff – Maximising Growth Through Holistic Integration
• OrangeValley & KPN – Increase performance by the integration of SEO/SEA
• Reprise & LV= – We’re Electrifying Insurance
• Reprise Digital on behalf of Coca–Cola North America – Coca-Cola Holidays Delivers DTC Performance
• SEMrush – Global Marketing Day
• Traffic Builders & CarNext.com – Conquering the Automotive Market

MOST INNOVATIVE CAMPAIGN

Winner: Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X

Also nominated were:

• Burstit Digital & Randstad Sweden – Let’s e-commerce this!
• DWF & Whatfontis – Worldwide visibility for font finder tool
• Horizon Media & Chobani – Unlocking Cross-Selling on Grocery Essentials
• Merkle NL & Europcar – Multiplatform Local Search strategy
• Mikulas Prokop & SME – News Events SEO Content Strategy
• Mover Search Marketing & All Clients – Coronavirus/Covid-19 Obtain Leads for Clients Campaign

BEST GLOBAL PPC CAMPAIGN

Sponsored by Optmyzr

Winner: Rise Interactive & Stanley Steemer – Hyper-Local Strategy Improves ROI 5X

Silver Award: Barve Digital & Urbanista – Global PPC Campaign

Also nominated were:

• BlueGlass & EAT.ch – Maximum performance delivered
• Burstit Digital & Randstad Sweden – Let’s e-commerce this!
• PromoTraffic & Sneakerstudio – Multi Market Strategy
• Refinitiv – A Star is Born
• Search Laboratory & UiPath – increasing international conversions while decreasing cost per acquisition
• SEMrush – Global Marketing Day
• The Engine Iceland & Gray Line Iceland – On the Defense
• Traffic Builders & CarNext.com – Conquering The Automotive Market

BEST GLOBAL SEO CAMPAIGN

Sponsored OnCrawl

Winner: Zenith & Nomad Foods – Using SEO to influence consumers food choices

Also nominated were:

• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Hive Digital & MFASCO – First Aid Campaign
• MilliporeSigma – Project Fetch
• Re:signal & ASICS Europe – Running the SERPs marathon!
• Refinitiv – A billion-dollar brand reborn
• Reprise, Initiative Jr. & LEGO – Rebuilding Our World
• Search Laboratory & Viking – A year of international success
• Upswing & Mega Image – When Content Drives ROI
• Verve Search – Link Building for Buzz Bingo

BEST USE OF CONTENT MARKETING

Winner: Upswing & Mega Image – When Content Drives ROI

Also nominated were:

• Amplexor – Next-Generation Intranets Campaign
• BlueGlass & Medela – The Rise of Mum’s Journey
• Peak Ace & faireparterie – Sharenting
• Peak Ace & kartenmacherei – How Data Tells Wedding Stories
• Peak Ace & Yours Clothing – Body Shaming
• Refinitiv – The Future of Trading
• Reprise & Neutrogena – When Being Content with Your Content Strategy isn’t Enough
• Verve Search – Insta Wealth for Buzz Bingo

BEST USE OF PR IN A SEARCH CAMPAIGN

Winner: Digitaloft & Veygo – Driving SEO Success with Digital PR

Also nominated were:

• Digitaloft & Cosmetify – The Cosmetify Index
• Peak Ace & faireparterie – Sharenting
• Peak Ace & Yours Clothing – Body Shaming

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner: Traffic Builders & CarNext.com – Conquering The Automotive Market

Also nominated were:

• GetResponse – Blogger Program
• MilliporeSigma – Project Fetch

BEST USE OF DATA

Sponsored by SEMrush

Winner: Upswing & Mega Image – When Content Drives ROI

Also nominated were:

• Dept & Omoda – Data centralisation results in a digital transformation at Omoda
• Docklin Digital & Sleepo – Using product data to demystify Smart Shopping
• ForwardPMX & Tommy Hilfiger – Success Beyond Search: How We Fuelled Growth Across the Entire Tommy Hilfiger Business
• Kenshoo, Kinase & Sharps – Driving Growth Through New Data Insights
• One Day Agency & Femme Luxe – COVID-19 Strategy Pivoting
• OrangeValley & KPN – Increase performance by the integration of SEO/SEA
• Peak Ace & kartenmacherei – How Data Tells Wedding Stories
• Pixel Nordic & Partyking – Data predictions for international growth
• Precis Digital & Bodystore – Feed the Machine

BEST SOFTWARE INNOVATION 

Winner: Yext – Yext Answers

Also nominated were:

• AccuRanker – YouTube Rank Tracker
• Back Azimuth’s HREFLang Builder
• Campaign Automator by Optmyzr – Automated Google Ads with Business Data
• CHEQ – CHEQ for PPC
• DeepCrawl Automator – SEO QA
• OnCrawl Labs – Data Science Laboratory for Technical SEO
• SEMrush – Market Explorer Tool
• Squared.io – Audit & Automation for Google Ads
• TrueClicks – PPC Auditing & Monitoring built for Teams

BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE

Winner: Optmyzr – Software that improves the lives of the world’s best search marketers

Also nominated were:

• Kenshoo Search
• MarinOne by Marin Software
• Squared.io – Audit & Automation for Google Ads
• TrueClicks – PPC Auditing & Monitoring built for Teams

BEST GLOBAL SEO SOFTWARE SUITE

Winner: OnCrawl SEO & Data Science Platform

Also nominated were:

• JetOctopus
• MarketMuse – MarketMuse Pro
• SAP & Acronym – Schema App
• SEMrush – Search Visibility Management
• Senuto – SEO Analytics Platform

BEST GLOBAL SEARCH SOFTWARE TOOL

Winner: Back Azimuth Consulting’s HREFLang Builder

Also nominated were:

• CHEQ – CHEQ for PPC
• Kenshoo Search
• OnCrawl SEO & Data Science Platform
• SEMrush SEO & SEM solutions – One Tool for Both Worlds
• Squared.io – Audit & Automation for Google Ads
• Swydo – Swydo
• TrueClicks – PPC Auditing & Monitoring built for Teams
• Yext – Yext Answers

BEST GLOBAL IN-HOUSE TEAM

Winner: Trader Interactive – Audience Growth Team

Also nominated were:

• Investing.com – In-house SEO team

BEST GLOBAL SMALL PPC AGENCY 

Winner: Docklin Digital

Also nominated were:

• Burstit Digital

BEST GLOBAL LARGE PPC AGENCY

Winner: ForwardPMX

Also nominated were:

• Crafted
• Logical Position
• Precis Digital
• Rise Interactive
• The Media Image

BEST GLOBAL SMALL SEO AGENCY

Sponsored by Majestic

Winner: NOVOS

Silver Award: Re:signal

Also nominated were:

• Digitaloft
• Hive Digital, Inc.
• Pixel Nordic AB
• Serpact

BEST GLOBAL LARGE SEO AGENCY

Sponsored by SEMrush

Winner: Peak Ace AG

Also nominated were:

• Crafted
• Delante
• Merkle
• Perficient, Inc.
• Reprise
• Upswing
• Victorious

BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY

Winner: Peak Ace AG

Silver Award: ForwardPMX

Also nominated were:

• Crafted
• Search Laboratory

GLOBAL SEARCH PERSONALITY OF THE YEAR

Winner: John Mueller, Webmaster Trends Analyst, Google