US Search Awards 2020 – The Winners

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Congratulations to all of the 2020 US Search Award winners, and to everyone who was shortlisted.

We hope you had a fun (albeit virtual) night celebrating the very best in Search across the US.

You can watch the full virtual event here.

 

The 2020 Winners

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

Winner: Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

Also nominated were:

  • 1SEO.com Digital Agency & Tires4That – Rolling Out a New Website, Driving More Traffic
  • Go Fish Digital & ILIA Beauty – Exponential ROI
  • LSEO – Beleza na Web/Beautybox – ECommerce SEO Enhancements & Cleanup
  • Merkle & Sears Parts Direct – Site Rebuild and Post Launch Optimizations
  • Perficient & Blinds.com – Traffic Recovery
  • Stella Rising & Dr. Dennis Gross Skincare – User Focused Optimizations Lead to Massive KPI Lift
  • Victorious & Capsule Supplies – A Dose of Success
  • Victorious & Parker Clay – Sustainable SEO Growth is in the Bag
  • Victorious & Printivity – A Blueprint for Success

 

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

Winner: Perficient & Lake Champlain Chocolates – Easter 2020 PPC Campaign

Also nominated were:

  • January Digital & Iconic NYC Retail Brand Increase Revenue 68% Through Layered Bidding Strategy
  • The Media Image & Clarins US – Sale Event 2020
  • Tinuiti & Etsy – Supporting Black-Owned Etsy Shops

 

BEST USE OF SEARCH – FINANCE (SEO)

Winner: Victorious & Tower Loan – SEO with Interest

Also nominated were:

  • Blue Compass – How a National Insurance Company Reclaimed Page One
  • Crunchy Links & Finbox – Scaling Revenue and Startup Valuations
  • Path Interactive & Healthy Paws – SEO Campaign
  • Refinitiv – Surfin’ USA

 

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

Winner: Go Fish Digital & Seaside Vacations – Stronger Than Before: Achieving Triple-Digit Growth Despite COVID-19

Also nominated were:

  • Milestone Inc & Hacienda Del Sol Resort – 16% YOY Online Growth Despite Pandemic
  • Path Interactive & Northstar Travel Group – Dynamic Optimization, Dynamic Results
  • REQ & Golden Gate Hotel & Casino – Las Vegas Road Trip Series
  • Victorious & Blueboard – Rewards Campaign
  • Victorious & Exceptional Villas – Searching for Paradise

 

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

Winner: Go Fish Digital & Seaside Vacations – Driving Record-Breaking ROI During COVID-19

 

BEST USE OF SEARCH – THIRD SECTOR / NOT–FOR–PROFIT

Winner: 1SEO.com Digital Agency & CCGNJ – Spreading a Message of Hope for Problem Gamblers During Unprecedented Times

Also nominated were:

  • Red Door Interactive & YMCA – New Year, New Member Drive

 

BEST USE OF SEARCH – B2B (SEO)

SPONSORED BY ONCRAWL

Winner: Refinitiv – Surfin’ USA

Also nominated were:

  • Directive – Content strategy generates over 2 million impressions in under 4 months for cloud-based log management software company
  • Go Fish Digital & SimpleTexting.com – 3 Key Areas of Triple Digit Growth
  • Go Fish Digital & Surety Systems – Strategic Content Creation Leads to Triple Digit Organic Growth and 72% Increase in Leads
  • Logical Position & Med One Group – SEO National Campaign
  • Minerva & Proofpoint – Securing a New Remote Workforce
  • Nebo & Buy-Rite Beauty – SEO Drives Unparalleled ROI
  • Perficient & Arrow Electronics – Expert Content Campaign
  • TopSpot & Butler Technologies – Strategic Changes Reap Big Rewards
  • Victorious & Blueboard – Rewards Campaign

 

BEST USE OF SEARCH – B2B (PPC)

Winner: Aimclear & Recruitment SaaS – Winning Via Strategic Integration

Silver Award: Tombras & Pilot Flying J – Keeping America Moving

Also nominated were:

  • 1SEO.com Digital Agency & Nassau National Cable – Wired for Success
  • Barbauld Agency & Trailer Transit – Leasing Nationwide
  • Directive – How Directive Drove 114% More Paid Leads for ITSM Client Through Personalization and Aligned Landing Page Experience
  • Forthea & Acuren – 277% ROAS for B2B Industrial
  • Refinitiv – Living in America
  • Search Laboratory & UiPath – Increasing international conversions while decreasing cost per acquisition
  • The Media Image & Refinitiv – Rebrand and Restructure – Sustaining Efficiency At Scale For A New Brand

 

BEST USE OF SEARCH – B2C (SEO)

Winner: Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

Also nominated were:

  • HigherVisibility & Allied Van Lines – Moving Success with SEO
  • Merkle & Sears Home Services – Growth in Non–Brand Traffic
  • Minerva & Blurb – Providing A Creative Outlet During Challenging Times
  • Path Interactive & Healthy Paws Pet Insurance – SEO Campaign
  • Perficient & Blinds.com – Traffic Recovery
  • Red Door Interactive & CenturyLink – Support Center
  • Stella Rising & Backstage.com – Casting Call Campaign
  • Victorious & Boombox – San Francisco Storage
  • Victorious & Felix Gray – Keyword Visions

 

BEST USE OF SEARCH – B2C (PPC)

Winner: Socium Media & Lashify – Maximizing SEM During COVID–19

Also nominated were:

  • Intuitive Digital & Fly Precision – B2C Campaign PPC US
  • January Digital & Iconic NYC Born Brand Increase Revenue 68% Through Layered Bidding Strategy
  • Perficient & Lake Champlain Chocolates – Easter 2020 PPC Campaign
  • Rakuten Advertising & Control4 – Non–Brand Restructure & Scaling w/ Smart Bidding
  • Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search

 

BEST USE OF SEARCH – HEALTH

Winner: CMI/Compas & Genentech – Xofluza Follow the Flu

Also nominated were:

  • 1SEO Digital Agency & ARBDA – Optimizations: The Backbone of a Strong Digital Strategy
  • Reprise Digital & Endo Pharmaceuticals – Empowering Men to Take on the Curve
  • REQ & American Sleep Association (ASA) – New and Improved Information Architecture
  • SalesX & Aeroflow Healthcare – Breast Pump Campaign
  • Schema App & AdventHealth – Structured Data Campaign
  • Stella Rising & CCRM – Family Building Campaign
  • Stella Rising & CCRM – Sparking Hope for Families in 2019 and 2020
  • Victorious & Capsule Supplies – A Dose of Success

 

BEST USE OF SEARCH – AUTOMOTIVE

Winner: Trader Interactive – The Summer of the RV

Also nominated were:

  • Adthena – Competitive monitoring helps Volkswagen turn a potential loss into a big gain

 

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner: Digital Third Coast & IPX1031 – Quadrupled Visibility Year–over–Year

Also nominated were:

  • 360i & Pulte – Building an SEO Foundation for Growth
  • Forthea & The Repipe Company – SEO Drives 700% Increase in Leads
  • Infront Webworks & We Are 307 Real Estate – National Real Estate Campaign
  • Stella Rising & Sea Glass Properties – Driving Real Estate SEO Through Real UX Insights

 

BEST USE OF SEARCH – FMCG

Winner: Reprise & Johnson & Johnson – Amazon Search from A(veeno) to Z(yrtec)

 

BEST LOCAL CAMPAIGN (SEO)

Winner: Victorious & Boombox – San Francisco Storage

Also nominated were:

  • 1SEO Digital Agency & Matthew Rathgeb Painting – SEO: Applying A Fresh Coat
  • Intuitive Digital & Oregon Trail Recovery – Best Local SEO Campaign
  • Logical Position & Allergy & ENT Associates – SEO Local Campaign
  • Nebo & Arrow Exterminators – Growing Local Traffic via Geo–Specific Answers
  • Sears Home Services & Merkle – Growth in Local SEO Campaign
  • Tombras & Orangetheory Fitness – Orangetheory At Home

 

BEST LOCAL CAMPAIGN (PPC)

Winner: Tombras & Pilot Flying J – Thank You, Drivers

Also nominated were:

  • Goodway Group & Kubota Farmbelt Equipment – Creating Local Impact for a National Brand
  • Infront Webworks & Peak Structural – Foundation Repair Local Campaign
  • LSEO.com & JPP Law – Bankruptcy Leads

 

BEST LOW BUDGET CAMPAIGN (SEO)

SPONSORED BY MAJESTIC

Winner: Go Fish Digital & Parrot Bay Pools – Diving Deep with a Shallow Budget

Also nominated were:

  • Crunchy Links & Finbox – Scaling Revenue and Crawl Budget

 

BEST LOW BUDGET CAMPAIGN (PPC)

Winner: 1SEO.com Digital Agency & Economy Drain Cleaning & Plumbing – Filling the Pipeline with Leads

Also nominated were:

  • Beanstalk Internet Marketing & CattleTags – Optimizing Until The Cows Come Home
  • beMarketing & Green Terra Disposal Inc. – Low Budget Dumpster Campaign
  • LSM & Thompson Burton PLLC – Google Search MLM Campaign
  • Tombras & Kamado Joe – Bayesian Learning for Low Budget Success

 

BEST INTEGRATED CAMPAIGN

Winner: Stella Rising & Swiftwick – Maximizing on Television Through SEM

Also nominated were:

  • Aimclear & Recruitment SaaS – Winning Via Strategic Integration
  • CitizenNet & Magnitude Digital – Butterfly Network: 2019 Holiday Campaign
  • Investis Digital & Spalding – Holiday Slam Campaign
  • January Digital & Iconic NYC Fashion Brand
  • MilliporeSigma – Project Fetch
  • Reprise & Coca-Cola North America – Coca-Cola Holidays Delivers DTC Performance
  • Tombras & FreshDirect – Omnichannel Attribution for New Customer Acquisition
  • Wild One & Metric Theory – Cross–Channel Synergy: Helping Pets & Owners Improve Stay-At-Home Life

 

MOST INNOVATIVE CAMPAIGN (SEO)

Winner: Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot

Also nominated were:

  • Mover Search Marketing & All Clients – Coronavirus/COVID-19 Obtain Leads for Clients Campaign
  • Path Interactive & Northstar Travel Group – Dynamic Optimization, Dynamite Results

 

MOST INNOVATIVE CAMPAIGN (PPC)

Winner: Cubic & Miami-Dade County – Cubic Interactive Superbowl & Beyond Campaign

Also nominated were:

  • Croud & Shudder – Driving brand awareness and ad recall with YouTube Audio Ads
  • Rakuten Advertising & Art to Frames – Smart Shopping Split Test
  • Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search
  • SalesX & Aeroflow Healthcare – Breast Pump Campaign
  • Tombras & BioLife Plasma Services – Plasma, Now More Than Ever

 

BEST PPC CAMPAIGN

SPONSORED BY OPTMYZR

Winner: Tombras & Pilot Flying J – Keeping America Moving

Also nominated were:

  • Forthea & Acuren – 277% ROAS for B2B Industrial
  • Infront Webworks & Peak Structural – Foundation Repair Campaign
  • Merkle Inc. & Tarte Cosmetics – Custom Kit November 2019
  • Nebo Agency & Buy-Rite Beauty – Paid Search Restructure Drives Record High Results
  • Rakuten Advertising & Control4 – Non-Brand Restructure & Scaling w/ Smart Bidding
  • Refinitiv – Living in America
  • Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search
  • SalesX & Aeroflow Healthcare – Breast Pump Campaign
  • Stella Rising & Swiftwick – SEM Campaign, 2020

 

BEST SEO CAMPAIGN

SPONSORED BY SEMRUSH

Winner: Hive Digital & MFASCO – First Aid Campaign

Also nominated were:

  • Directive – Keyword adjustment leads to #1 spot for toughest keyword to rank for in insurance industry
  • Forthea & The Repipe Company – SEO Drives 700% Increase in Leads
  • HigherVisibility & Allied Van Lines – Moving Success with SEO
  • Infront Webworks & We Are 307 Real Estate – Real Estate Leads Campaign
  • Merkle & Avocados From Mexico – Avocado How-To Campaign
  • Minerva & Blurb – Providing A Creative Outlet During Challenging Times
  • Tombras & Lodge Cast Iron – Striking While The Cast Iron Is Hot
  • Victorious & Conexwest – Let’s Ship It!
  • Victorious & Printivity – A Blueprint for Success

 

BEST USE OF CONTENT MARKETING

Winner: Children’s Health – Content Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results

Also nominated were:

  • beMarketing & Nolan Painting – Content Repurpose Campaign
  • Croud & Audible – Driving international content creation at scale
  • Crunchy Links & Figure – Proving Content Can Have ROI
  • Go Fish Digital & SimpleTexting.com – Get Paid to Binge-Watch Link Building Genius
  • Investis Digital & Russell Athletic – Content Hub
  • Mannix Marketing & Worktank – Content Marketing Campaign
  • Perficient & Arrow Electronics – Expert Content Campaign
  • Reprise & Johnson & Johnson – When Being Content With Your Content Strategy Isn’t Enough
  • Stella Rising & Petro Home Services – Home Service Content Campaign

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Winner: Aimclear & LegitScript – Ground-Breaking CBD Study Drives Brand Awareness & Sales

Also nominated were:

  • Clearlink & Performance Outreach Team – Stephen King Campaign
  • Digital Third Coast & US Foods – Viral Food Delivery App Study

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner: Aimclear – From Prosperity to Pandemic: Budget Slashing Be Damned! Integrated Performance Marketing Saves the Day

Also nominated were:

  • 1SEO Digital Agency & JBA Offroad – Forging a New Path Online
  • MilliporeSigma – Project Fetch
  • REQ & Allwell – Senior YouTube Campaign
  • The Media Image & Wander Beauty – Leveraging Paid Search & Social For Greater ROAS
  • Tombras & FreshDirect – Omnichannel Attribution for New Customer Acquisition

 

BEST USE OF DATA (SEO)

Winner: Trader Interactive – Driving SEO with Data

Also nominated were:

  • TopSpot & Regal Plastics – Data Driven Strategies Drive Sales for Regal Plastics

 

BEST USE OF DATA (PPC)

Winner: Reprise LA & TV Streaming Client – Solving the Brand Keyword Paradox

Also nominated were:

  • DAC – Leveraging Robust Data to Inform Smart and Agile Market Entry, Driving All-Time Record Growth During COVID-19
  • Nebo Agency & Brookdale Senior Living – We Are Committed to You
  • Rakuten Advertising & Camp Chef – Halo Effect of YouTube
  • Rise Interactive & ATI Physical Therapy Drive Incremental New Patients with Paid Search
  • SalesX & Aeroflow Healthcare – Breast Pump Campaign
  • Statwax & 250ok – Hitting New Customer Acquisition Highs with Data-Driven Paid Search
  • Workday & Metric Theory – Deep Data Knowledge Leads to Qualified Lead Growth

 

BEST SOFTWARE INNOVATION

Winner: OnCrawl – Connecting the dots between technical SEO & data science

Also nominated were:

  • Back Azimuth Consulting’s HREFLang Builder
  • DeepCrawl Automator – SEO QA
  • Fluency – Groundbreaking Automation Technology in Enterprise–Level Advertising
  • Kenshoo Impact Navigator
  • Optmyzr Campaign Automator – Innovation for Effective PPC
  • Shape – Advertising Data Infrastructure
  • Squared.io – Automation & Audit for Google Ads
  • TrueClicks – PPC Auditing & Monitoring built for Teams
  • Yext – Yext Answers

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner: Optmyzr – Extraordinary PPC Management Tools Empowering the Paid Search Community

Also nominated were:

  • Kenshoo Search
  • Squared.io – Automation & Audit for Google Ads
  • TrueClicks – PPC Auditing & Monitoring built for Teams

 

BEST SEO SOFTWARE SUITE

Winner: OnCrawl – Connecting the dots between technical SEO & data science

Silver Award: seoClarity – seoClarity SEO Platform

Also nominated were:

  • MarketMuse – MarketMuse Suite
  • Milestone Inc. – Schema Manager

 

BEST SEARCH SOFTWARE TOOL

Winner: seoClarity – Schema Builder

Also nominated were:

  • Back Azimuth Consulting’s HREFLang Builder
  • Content Harmony – Content Briefs
  • INK – INK For All Content Optimization Editor
  • Kenshoo Search
  • OnCrawl – Connecting the dots between technical SEO & data science
  • Squared.io – Automation & Audit for Google Ads
  • Trisolute News Dashboard
  • TrueClicks – PPC Auditing & Monitoring built for Teams
  • Yext – Yext Answers

 

BEST IN–HOUSE TEAM

Winner: T-Mobile Paid Search Team

Also nominated were:

  • Trader Interactive – Audience Growth Team

 

BEST SMALL PPC AGENCY

Winner: Aimclear

Also nominated were:

  • SalesX

 

BEST LARGE PPC AGENCY

Winner: Metric Theory

Also nominated were:

  • Rise Interactive
  • The Media Image

 

BEST SMALL SEO AGENCY

Winner: Hive Digital

Also nominated were:

  • Blue Compass
  • Infront Webworks
  • LSEO – SEO Team
  • REQ
  • TopHatRank

 

BEST LARGE SEO AGENCY

Winner: HigherVisibility

Also nominated were:

  • 1SEO Digital Agency
  • Go Fish Digital
  • Perficient, Inc.
  • Reprise
  • Stella Rising
  • Victorious

 

BEST SMALL INTEGRATED AGENCY

Winner: Aimclear

Also nominated were:

  • beMarketing
  • Crunchy Links

 

BEST LARGE INTEGRATED AGENCY

Winner: TopSpot Internet Marketing

Also nominated were:

  • Search Laboratory
  • Tombras
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