Congratulations to all of the 2020 MENA Search Awards winners, and a huge well done to each of our finalists.
We hope you had a fun at the virtual #MENASearchAwards and enjoyed the celebrations with your teams and friends over video calls and on social.
You can watch the full virtual event here.
The 2020 Winners
BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)
Winner: SEO Sherpa – Teckzu SEO Campaign
Also nominated were:
- WebQuest – Joi Gifts SEO Campaign
BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)
Winner: Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19
Also nominated were:
- Initiative – Project Jamnagar: Refining the Moments That Matter for Etisalat Customers
BEST USE OF SEARCH – FINANCE
Winner: Chain Reaction & ADCB – SEO is the Currency that Brings in more Business
Also nominated were:
- Boosmart Marketing Agency & AegonDirekt – Building an Online Credit Life Insurance Experience
- Reprise Digital & RAKBANK – Weathering the COVID storm
- Universal Media Seven UM MENAT & FAB – Always On
BEST USE OF SEARCH – TRAVEL / LEISURE
Winner: Merkle ME & Atlantis The Palm – Hotel Post-Lockdown Re-Opening
BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT
Winner: Sandstorm Digital & Al Jalila Foundation – A’awen Program
Also nominated were:
- Chain Reaction & KHCF – Don’t let Covid-19 Stop You From Saving Kids Who Are Fighting Cancer!
- Merkle ME & UNICEF – Fundraising Campaign for Lebanon
BEST USE OF SEARCH – B2B
Winner: SEO Sherpa & Yellow Branding – SEO Campaign
Also nominated were:
- Boosmart & Logo İşbaşı – Visibility Wizard for Online Accounting Software
- Chain Reaction & Gallega – Fueling a local B2B brand Success through SEO
- Chain Reaction & Zid – Growing the Ecommerce ecosystem in Saudi Arabia
- Initiative – Project Jamnagar: Refining the Moments That Matter for Etisalat Business Customers
BEST USE OF SEARCH – B2C
Winner: Home of Performance & (HTMi) Hotel And Tourism Management Institute Switzerland – Serving Future Hoteliers One Lead At A Time
Also nominated were:
- All Response Media – Virgin Mobile UAE: Sim Home Delivery Campaign
- Boosmart & TurkNet – Competing in ISP Industry with a Startup Spirit
- Chain Reaction & BOSCH – Dominating the SERP of White Goods in UAE
- Chain Reaction & Fitness First – A Jump Towards the Peak
- Chain Reaction & Lamsa – THE 3MILLION APP DOWNLOADS CAMPAIGN
- Initiative – Project Jamnagar: Refining the Moments That Matter for Etisalat Customers
- Tidal Digital & Chaps and Co – Barbershop Brilliance
BEST USE OF SEARCH – HEALTH
Winner: SEO Sherpa & Gulf Eye Center – SEO Campaign
Also nominated were:
- Stand Out Digital & RB&HH Specialist Care – MENA launch campaign
BEST USE OF SEARCH – AUTOMOTIVE
Winner: SEO Sherpa – UAEDrivingSEO Campaign
BEST USE OF SEARCH – REAL ESTATE & PROPERTY
Winner: Artefact & DAMAC – Improving Leads Quality and Feeder Markets by Linking Offline and CRM Data with Google Ads
Also nominated were:
- iMetric & KAEC – Another World‚ Search Campaign
- Jellyfish & Emaar -The perfect blend of audience focussed thinking, use of technology, and stringent testing
BEST USE OF SEARCH – FMCG
Winner: Tidal Digital & Muscat Livestock – A Cut Above The Rest
Also nominated were:
- Universal Media Seven UM MENAT & Johnson&Johnson – Neutrogena
BEST LOCAL CAMPAIGN
Winner: SEO Sherpa & Gulf Eye Center – SEO Campaign
Silver Award:
Also nominated were:
- Chain Reaction & Madar Farms – Cultivating Ambition
- Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19
- Home of Performance & The Healthy Home – Killing Germs and The Competition
- Tidal Digital & Muscat Livestock – A Cut Above the Rest
BEST LOW BUDGET CAMPAIGN
Winner: Arcs & Curves, Revelation PR & Sennheiser – MTW2 Launch Campaign
Silver Award: Stand Out Digital & RB&HH Specialist Care – MENA launch campaign
Also nominated were:
- Chain Reaction & Dubai Aquarium and Underwater Zoo – Search Campaign
- Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19
- SEO Sherpa – Gulf Eye Center SEO Campaign
- SEO Sherpa – Teckzu SEO Campaign
- Universal Media Seven UM MENAT & Johnson&Johnson – Clean & Clear
BEST INTEGRATED CAMPAIGN
Winner: Jellyfish & ASQ -Multi-channel success with the simple use of data and innovative techniques
Also nominated were:
- Home of Performance & Gymnation – Transforming High Bmi To Low Cpl
MOST INNOVATIVE CAMPAIGN
Winner: Universal Media Seven – UM MENAT & Johnson&Johnson – Neutrogena – Scaling personalization via High Value Audiences on Search
Also nominated were:
- Tidal Digital & Chaps and Co – Barbershop Brilliance
BEST ARABIC SEO CAMPAIGN
Winner: Chain Reaction & Zid – Growing the Ecommerce ecosystem in Saudi Arabia
Also nominated were:
- WebQuest – Joi Gifts SEO Campaign
BEST PPC CAMPAIGN
Sponsored by Optmyzr
Winner: Universal Media Seven – UM MENAT & Johnson&Johnson – Neutrogena – Scaling personalization via High Value Audiences on Search
Also nominated were:
- Artefact & Ooredoo – How we used GA360 beta funnels to change users buying habits
- Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19
- Initiative – Project Jamnagar: Refining the Moments That Matter for Etisalat Customers
- Jellyfish & ASQ – The smart use of technology, data and excellent paid search management
BEST SEO CAMPAIGN
Sponsored by OnCrawl
Winner: Chain Reaction & ADCB – SEO is the Currency that Brings in more Business
Also nominated were:
- Artefact & Dubai Tourism – How Dubai Tourism has won the battle of Zero Clicks
- Home of Performance & Gymnation – Keeping The Uae And Serp In Shape
- SEO Sherpa – Yellow Branding SEO Campaign
- WebQuest & Joi Gifts – English & Arabic eCommerce Campaign
BEST USE OF CONTENT MARKETING IN ARABIC
Winner: Tidal Digital & Muscat Livestock – A Cut Above the Rest
BEST USE OF CONTENT MARKETING
Winner: Tidal Digital & Chaps and Co – Barbershop Brilliance
Also nominated were:
- Chain Reaction & ADCB – SEO is the Currency that Brings in more Business
BEST USE OF SOCIAL MEDIA
Winner: Chain Reaction & Dubai Opera – From Home to Stage
Also nominated were:
- All Response Media – Virgin Mobile UAE: Sim to Home Campaign
- Artefact & Laguna Waterpark – Safety First
BEST USE OF DATA
Winner: Artefact & Ooredoo – How we used GA360 beta funnels to change users buying habits
Also nominated were:
- Chain Reaction & LG UAE – Unleashing The Real Power Of Data
- Initiative – Project Jamnagar: Refining the Moments That Matter for Etisalat Customers
BEST PERFORMANCE CAMPAIGN
Winner: Initiative – Project Jamnagar: Refining the Moments That Matter for Etisalat Customers
Also nominated were:
- All Response Media – Virgin Mobile UAE: Sim Home Delivery Campaign
- Boosmart & Penti – Yellow Friday Campaign
- Chain Reaction & Al Nisr Al Arabi Insurance – Delivering Leads Generation into Another Level
- Home of Performance & Gymnation – Increasing The Quality Score And Heart Rate
BEST VIRAL CAMPAIGN
Winner: Chain Reaction & Dubai Opera – From Home to Stage
BEST SOFTWARE INNOVATION
Winner: OnCrawl – Technical & Data SEO Platform
Also nominated were:
- DeepCrawl Automator – SEO QA
BEST SEO SOFTWARE SUITE
Winner: DeepCrawl Platform
Silver Award: OnCrawl – Technical & Data SEO Platform
BEST SEARCH SOFTWARE TOOL
Winner: OnCrawl – Technical & Data SEO Platform
Also nominated were:
- Artefact Data SEO Solution – Increase the efficiency of SEO by integrating data science
BEST LARGE PPC AGENCY
Winner: ForwardPMX
Also nominated were:
- Boosmart Marketing Intelligence Agency
BEST LARGE SEO AGENCY
Winner: SEO Sherpa
Also nominated were:
- Chain Reaction
BEST LARGE INTEGRATED SEARCH AGENCY
Winner: Chain Reaction
Also nominated were:
- ForwardPMX