Congratulations to our 2021 European Search Awards finalists!
The 2021 Shortlist
BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (LARGE)
Sponsored by five elements digital
- Evolved Search & Drench – Running a fresh approach to Search
- Hallam & Protrade – Agency Provides Digital Toolkit for 392% Organic Growth
- Impression & Queensmith – Getting Customers Engaged
- K2 Precise & Leroy Merlin – Freeze out
- Merkle NL & Leen Bakker – Replatforming from webshop to marketplace
- Reflect Digital & Ace Sheds – Building an Ace Search Strategy for Ace Sheds
- Reflect Digital & Hopes Grove Nurseries – Growing a Sell-out SEO Strategy
- s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
- s360 & Swappie – Taking over Amazon and Apple on SEO
- Zeo Agency & Decathlon Turkey – Stay Active, Stay Optimized!
BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (SMALL)
- Centrumrowerowe.pl – Cycling to the top!
- Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing
- Elephate & wOkularach.pl – Organic Traffic Revenue Increased by Content Campaigns
- GA Agency & Calzedonia Group – Global SEO Project for 4 Ecommerce Fashion Brands
- Journey Further & 247 Blinds – It’s curtains for the big brands: how we used relevance data to increase market share for 247blinds.co.uk
- Markethinkers & Avansas – Listening to the User’s Voice
- NOVOS & Bloom & Wild – The SEO-powered wild growth of Bloom & Wild
- Onely & TIM S.A. – Holistic SEO Campaign
- Re:signal & ASICS – Going the extra mile!
- Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (LARGE)
- Digital Ethos & Swift Direct Blinds – Blinding Growth
- Fusion Unlimited & Halfords – Driving footfall through Paid Search
- Impression & Abigail Ahern – Black Friday: A Premium Promotion
- Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
- PromoTraffic & DIY supermarket chain – Boosted out of this world
- Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
- Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
- Traffic Today & Top1Toys – In the heat of the moment
- Wolfgang Digital & Intersport Elverys – From Panic to Action!
- Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (SMALL)
- Burstit Digital & Cura of Sweden – Snuggle up and enjoy
- Hide and Seek & Topjaloezieën – Blister Blinds Campaign
- Hide and Seek & Tuin Ltd – Google Search Campaigns: ROAS through the Log Cabin’s roof
- Intren & Alinda – Take advantage of boredom caused by lockdown
- iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
- Journey Further & Majestic Wine – Popping the corks with PPC
- Myprotein – Driving Growth Without Gyms
- Panogram & Lightup – From Winning to Doubling
- Pipar\Engine & Olís – Shooting for the Moon
- Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy
BEST USE OF SEARCH – FINANCE (SEO) (LARGE)
- Absolute Digital Media & Fast Loan UK
- Absolute Digital Media & Quid Market
- Evolved Search & thinkmoney – Investing in the right Search agency pays interest
- ICS digital & IG – 16 – Global Markets and 1.2 Million Monthly Visitors from Content Fuelled SEO
- iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
- ROAST & Experian – Forging Long Term Success
- SIDN Digital Thinking & Liberbank – Growing in transition
- Wavemaker UK & Compare the Market – Defend, Grow, Innovate
- Whites Agency & Nationale Nederlanden Polska – 870% site traffic increase despite the pandemic and decreased interest in insurance
- Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!
BEST USE OF SEARCH – FINANCE (SEO) (SMALL)
- Compare the Market & Sticky – Best Use of Search
- Elephate & EFL – ‘Business and You’ Organic Traffic Growth
- iProspect Ireland & AIG – Driving to the top of the SERP
- Pixel Nordic AB & Speqta – How Speqta boosted rankings for highly competitive keywords in the financial sector in Sweden
- Pufferr & New Bond Street Pawnbrokers – Adapting to a New Reality by Achieving SEO Excellence, Agility & Innovation
- Re:signal & WorldRemit – A better, secure and FASTER way to send money
- Relevance & World Gold Council – The Golden Asset (SEO)
- RVU – Credit where credit is due
- Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
- WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST USE OF SEARCH – FINANCE (PPC) LARGE
- Absolute Digital Media & Quid Market
- Adthena & Staysure – Staying afloat with search
- Core & Liberty Insurance – Driving Profitability
- Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning
- Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers
- iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
- Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.
- Semahead & EuroLege – an effective PPC campaign for a law firm
- SIDN Digital Thinking & RCI – New Opportunities
- Wolfgang Digital & Zurich Ireland – Optimising PPC campaigns in a post-cookie consent world
BEST USE OF SEARCH – FINANCE (PPC) SMALL
- Adobe & Sainsbury’s Bank – Revisiting the Customer Journey
- iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
BEST USE OF SEARCH – TRAVEL/LEISURE (SEO)
- Dept & Aruba Tourism Authority – Organic Search Strategy during COVID-19 Pandemic
- Stickyeyes & Etihad Airways – Experience it like you’re there’
- iProspect Ireland & Aer Lingus – Soaring to new heights of organic visibility
- SIDN Digital Thinking & Barceló Hotels – Barceló Migration
BEST USE OF SEARCH – TRAVEL/LEISURE (PPC)
- Adobe & Cunard – Staying Afloat in the COVID Tempest
- Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
- Harbingers & Kopalnia – Keeping the Mine floating, i.e., how to reach tourists in the days of the pandemic
- Launch Online & Aria Resorts – Selling Holidays in a Pandemic
- Mindshare Sweden & SAS – Search in the Time of COVID-19
- Precis Digital & Novasol – Hedging Profit During a Global Pandemic
- Semahead & Hydropool – How the display proved to be more efficient in lead generation than Search?
- SIDN Digital Thinking & Ruralidays – COVID Opportunity
- Starcom & ASICS – Winning the UK’s race for freedom
BEST USE OF SEARCH – GAMING
- JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List
- SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row
- SIDN Digital Thinking & Sportium – Clicks increase
BEST USE OF SEARCH – THIRD SECTOR/ NOT FOR PROFIT
- Core & Trócaire – Searching for Kindness
- Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020
- Hide and Seek & Kansfonds – A creative and successful campaign to attract new, genuinely interested people who support Kansfonds’ cause
- Holistic SEO & Digital & Wordly – Brand Creation with Organic Search Campaign
- Innovation Visual & David Shepherd Wildlife Foundation – Pro Bono Website Rebuild & Search Consultancy
- Manaferra & University of the Potomac – Project 2x
- Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information
- SIDN Digital Thinking & Banco de Alimentos – #QueTeDen2020
- They.pl & Janssen – Janssen4Patients Platform
BEST USE OF SEARCH – B2B (SEO) (LARGE)
- E.ON Energie Deutschland GmbH – Redesign and Optimisation of the B2B Section of eon.de
- Fusion Unlimited & Esme – Accelerating growth for SMEs
- Impression & Skills Training Group – Searching to Skill Up
- Merkle & Aptaclub – United with New Parents
- ROAST & The Access Group – Site IA Restructure
- Rocket Digital & Oficinas Montiel – Grow +500% in organic conversions during COVID-19 vs 2019
- s360 & easytranslate – Scaling B2B Content through 7 markets and +1.800 pages in one year
- Semetrical & LexisNexis – Laying Down the Law Through SEO
- SIDN Digital thinking & Iberdrola – SEO for stakeholders
- Wolfgang Digital & GSR – Ahead of the Curve: Nurturing the Early Majority
BEST USE OF SEARCH – B2B (SEO) (SMALL)
- Elephate & EFL – ‘Business and You’ Organic Traffic Growth
- GraphCMS
- InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign
- iProspect Ireland & Fineos – Back2Business
- Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs
- Markethinkers & Avansas – Listening to the User’s Voice
- MediaVision & Instant Offices – Selling office space during a pandemic
BEST USE OF SEARCH – B2B (PPC) (LARGE)
- Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning
- Core & Declaron – Brexit Bonanza
- Embryo & The Insurance Octopus – Reaching further with Custom Scripts
- Like Reply & WINDTRE BUSINESS PARTNER – Sales Digital Network
- Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
- Precis Digital & Templafy – Building a Predictive & Scalable Model for Growth
- Resolution Denmark & IF Commercial – Beating Google’s Smart Bidding with custom low volume bid algorithm
- SIDN Digital Thinking & Billin – User Quality
- Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19
- Wolfgang Digital & Trend Micro – Refining the B2B Funnel with Google AI in Mind
BEST USE OF SEARCH – B2B (PPC) (SMALL)
- Docklin Digital & Office Depot – Future proofing digital acquisition in the midst of the pandemic
- iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
- Relevance & World Gold Council – The Golden Asset (PPC)
- SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship
BEST USE OF SEARCH – B2C (SEO) (LARGE)
- Absolute Digital Media & Fast Loan UK
- Bluerank & Orange – long live the new content king
- Crafted & Go Construct – Building New Careers in Construction
- Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company
- Impression & Gazeboshop – Pitching to a new audience
- K2 Precise & Leroy Merlin – Freeze out
- s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
- s360 & Swappie – Taking over Amazon and Apple on SEO
- SIDN Digital Thinking & Hello Auto – Launching the start-up
- The SEO Works help House of Oak fell the competition – From little acorns…
BEST USE OF SEARCH – B2C (SEO) (SMALL)
- GA Agency & Calzedonia Group – Global SEO Project for 4 B2C Fashion Brands
- Klikkmánia & Profession.hu – Skyrocketing organic job applications
- Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits
- Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
- WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST USE OF SEARCH – B2C (PPC) (LARGE)
- Bluerank & enel-med – Proactivity and partnership as a way to robust growth
- Crafted & Natural History Museum – Growth amongst uncertainty.
- Digital Ethos & Swift Direct Blinds – Blinding Growth
- Impression & Topps Tiles – Topp of the Shopps
- Merkle NL & HEMA – More visitors, more convenience, more HEMA
- Netprofiler & New York Pizza – NY Pizza goes local
- PromoTraffic & Europ24 – How to scale Google Ads campaign to double the revenue and increase ROAS?
- Semahead & Memoria – The success of an online campaign in a difficult funeral industry
- SIDN Digital Thinking & Campus Training – B2C Optimization
- Traffic Today & Top1Toys – In the heat of the moment
BEST USE OF SEARCH – B2C (PPC) (SMALL)
- Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
- DemandMore & Harvey Jones – Breaking Records
- Hide and Seek & CombiTools – Hijacking the lower funnel
- iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY
- Pipar\Engine & Lanullva – Ullklær for the Win
- Pipar\Engine & Olís – Shooting for the Moon
- Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
BEST USE OF SEARCH – AUTOMOTIVE (LARGE)
- Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company
- iProspect, Autotrack, Danny van Schooten & Ray Wolf – Text Ad Foundation
- Merkle NL & Stern – From 10 domains to a top-level platform
- Performics & OnCrawl – Hybrid SXO for Renault Europe
- Promotraffic & Unitrailer DE – DSA campaign + Affinity analysis = A perfect combination
- s360 & Kia – Movement that inspires with Search
- Semahead & Wadowscy Volvo – an effective PPC campaign in the automotive industry
- SIDN Digital Thinking & BP – Drive to store BP
BEST USE OF SEARCH – AUTOMOTIVE (SMALL)
- Digimetri & Otopratik – Fast-fit accessible online
- Havas Media Ireland & Hyundai – Driving On To Better
- INTREN & AKH – Increase car tire sales during a pandemic
- Performics & Toyota – All 4 Wheels of Organic Traffic Journey
- PR Agency One & Auto Trader – Eau de New Car
- VooDoo & Crossings Toyota – 280% Increase in High Quality Phone Calls YoY
BEST USE OF SEARCH – HEALTH (LARGE)
- Bluerank & enel-med – Proactivity and partnership as a way to robust growth
- Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have
- Grupa TENSE & rehab.pl – A Million clicks in the YMYL sector for 100$ a month
- Harbingers & Diagnostyka – how to become the leading source of coronavirus medical information
- Mediaworks & myGP – Meeting increased healthcare demands with SEO digital downloads campaign
- Merkle & Aptaclub – United with New Parents
- Peak Ace & Zava – Trust me, I’m an online doctor
- Promotraffic & Maczfit – Greater return on campaign with a smaller budget
- s360 & Profil Optik – From an eCommerce focus to an eye health platform
- SIDN Digital Thinking & Caser Seguros – Health SEO Campaign
BEST USE OF SEARCH – HEALTH (SMALL)
- 56K Digital & Apohem – Injecting SEO Performance into Apohem
- Burstit Digital & Cura of Sweden – Snuggle up and enjoy
- Havas Media Ireland & UPMC – Trusted Care, Close to Home
- Helping Hands – From surviving to thriving in a global pandemic
- Performics & OK – OK, Let’s Be Healthy Together
- Performics & Strepsils Herbal – First Aid for Sore Throat
- PHD Media & Bayer – Dynamic Pollen Level in Paid Search
- Result Media & Medicover – Result Driven Marketing in the MediStore campaign
- Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
- Tecmark & Simon Moyes – The SEO Campaign Without Building a Single Link
BEST USE OF SEARCH – REAL ESTATE & PROPERTY
- five elements digital & Imobiliare.ro
- SIDN Digital Thinking & Grupo Torres – Search Web Adaptation
- Strata & connective3 – A bespoke local PPC approach
- Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
- Up&More & Ronson Development – #wedomore
BEST USE OF SEARCH – FMCG (LARGE)
- Canopy & Dr Max – WE LISTEN TO PEOPLE AND GIVE THEM WHAT THEY WANT!
- Dept & Apetina – Inspiring and activating on Pinterest
- Dept & Blue Band – Pinterest campaign ‘Dan geef je ze wat mee’
- Greenhouse & Nespresso – Optimizing towards Customer Lifetime Value…. What else?
- Semahead & Chocolissimo – The Sweet and Successful Mixture of Data and Strategy
- SIDN Digital Thinking & Ebro Food – Rice, the perfect ingredient for any recipe
- Threepipe & McCormick – Spice up your Life
- widoczni & alezwierzaki.pl – Rising Star in Pet Industry
- Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe
BEST USE OF SEARCH – FMCG (SMALL)
- Basta digital & Popradské – Reaching Coffee and Tea Lovers Through Content
- Journey Further & Farmison Co – Using product-led PR to bring home the bacon
- Up&More & Pizza Dominium – A recipe for tripling revenues in a year
BEST USE OF SEARCH – FASHION
- Boosmart & Penti – “Yellow Friday Campaign”
- Fragile media & Gant – Customer journey throughout categories
- Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula
- Harbingers & Quiosque – Pandemic-Proof Strategy
- Pipar\Engine & Lanullva – Ullklær for the Win
- Precis Digital & Baum und Pferdgarten – Boosting Sales and Visitors Through Micro Conversions
- PromoTraffic & Puccini – How to increase the revenue by 23% during the pandemic in a tourist-related industry
- Semahead & Vitkac – premium solution for the premium target group
- Sempai & DeeZee – Who run the World? DeeZee Girls!
- SIDN Digital Thinking & Camper – Increasing sales
BEST LOCAL CAMPAIGN (SEO)
- Adwise & Kees Smit Tuinmeubelen – Store visits Kees Smit increased by 170%
- Dept & Pallas Kliniken – Excellent eye care, easily found
- Grupa TENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible
- Ideo Force & OtoTatry – Seize the moment – see the Tatras
- PromoTraffic & Laurem – Local SEO in the time of pandemic
- Resolution Denmark & Specsavers Northern Europe – Exploiting and gaming hyper local searches by bringing an optician to every street corner near you
- Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View
- SIDN Digital Thinking & Maslife – Local Directory
- Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
BEST LOCAL CAMPAIGN (PPC) (LARGE)
- Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have
- Fingerspitz & Kwalitaria – Delighting during COVID-19
- Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
- Memoria & Semahead – Localizing the nationwide brand with the Google Ads Location Targeting API
- Resolution Denmark & Godt Smil – Keeping 180 local dentists busy during Covid-19
- SIDN Digital Thinking & BP – LOCAL CAMPAIGNS
- Strata & connective3 – A bespoke local PPC approach
- Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
- Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
BEST LOCAL CAMPAIGN (PPC) (SMALL)
- Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
- iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY
- iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns
- Pipar\Engine & Lanullva – Ullklær for the Win
- Pipar\Engine & Olís – Shooting for the Moon
- WebDigital & Semplus – Conquering the market with +2000% ROAS
BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)
- Absolute Digital Media & Total Fishing Tackle
- Adwise & Vandentop Tuinhout – Website migration vandentop.nl leads to an increase of 123% in online revenue
- Boosmart & TurkNet – “Competing in ISP Industry with a Startup Spirit”
- Cube Group & Orkla Care – How Möller’s became a search engine leader among fish oil producers on Polish market
- DWF & Fetal Care – Raising Awareness and Fighting the Stigma of Infertility
- EACTIVE #wiemyjak & Pool Design – Semantic keyword targeting
- GrupaTENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible
- Kompan.pl & Weterynaryjny.pl – wszystko dla waszych zwierząt (anything for your pets)
- PromoTraffic & i-Sprzęt
- SIDN Digital Thinking & Hello Auto – Start-up
BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)
- Digimetri & Lansinoh – Search as curious as baby
- First Internet & Fire Shield Systems – Keeping SEO lit on a low budget
- Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information
- RVU – Kingdom of Jewels
- RVU – Renewable Universities
- Venture Stream & Direct 4 Baby – Record Breaking SEO Strategy
- Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
- Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
- Visibility & Lexika – Content Marketing with Google Cloud Translation
- WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)
- EACTIVE #wiemyjak & Wozimysie.pl – High ROAS Campaign
- Kompan.pl & Tchibo – Ekspresy do kawy (Coffee machines)
- Like Reply & Maldarizzi Automotive – Smart Bidding Local Campaign
- PromoTraffic & TopSanit (Small) Budget, Big Results
- Semahead & Apteco.pl – ambitious start of new e-commerce pharmacy pharmacy ecommerce
- SEO Works & Pharmacy Online – PPC is the best medicine
- SIDN Digital thinking & Hammam Al Ándalus – There are gestures that never end
- Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19
- Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
- Traffic Today & Top1Toys – In the heat of the moment
BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)
- AdPeak & Olsen – ‘Transition of a fashion industry brand from offline to online model during the pandemic’
- Intren & Alinda – Low-budget & New market
- Klikkmánia Ltd. & Webshop Global Ltd. – Happy Nappy
- Pipar\Engine & VFS – Nailed it!
- Up&More & Poster Polytechnic – A patent for +100% uplift ROAS from Google Ads in 3 months
- Up&More + Pizza Dominium – A recipe for tripling revenues in a year
- Visibility & Svet Stromčekov – Christmas Trees Performance Campaign
- WebDigital & Dwyn – David beats Goliath with +2500% ROAS
- WebDigital & E-Acumulatori – Performance kit to go from 72% to 2445% ROA
- WebDigital & Semplus – Conquering the market with +2000% ROAS
BEST INTEGRATED CAMPAIGN (LARGE)
Sponsored by Optmyzr
- Clicky Media & Raleigh – Powering Electric Results
- Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020
- Digital Ethos & Swift Direct Blinds – Blinding Growth
- Hallam & Orgvue – Unified Search Campaign Drives Best-Ever Closed Won Revenue For Orgvue
- Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
- iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
- Merkle & Benefit Cosmetics – SERP Flawless Full Coverage
- Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
- Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
- Wolfgang Digital & Woodie’s – We’re All Homemakers
BEST INTEGRATED CAMPAIGN (SMALL)
Sponsored by Optmyzr
- Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital
- First Internet & Kandy King – Sweet Growth
- Hide and Seek & Nxt Museum – Launching a New Media Art institution
- Loud Mouth Media & BES – Fixing a leaky search strategy
- Mavericks & Elefant – Singles’ Day
- Pipar\Engine & Olís – Shooting for the Moon
- Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy
- Visibility & NaMaximum – Integrated PPC + SEO Campaign for YMYL
MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)
- Bluebird Media & KitchenTime – Growth does not equal success
- Dept & Rituals – Data driven dynamic retargeting campaigns
- Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
- Harbingers & KPR – heroes in aid of companies
- Merkle & NOW TV – Unbelievable J.E.F.F: Completely Automated Football Coverage
- Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
- Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
- SIDN Digital Thinking & Barceló Hotels – Worldwide Strategy
- Stickyeyes & Science in Sport – A channel agnostic approach to Black November
MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)
- Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
- iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
- Panogram & Lightup – From Winning to Doubling
- Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)
Sponsored by five elements digital
- Dept & Dayrize – Building the new Marketplace
- Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
- iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
- Kompan.pl & Akord – producent mebli (furniture factory)
- OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results
- s360 & Swappie – Taking over Amazon and Apple on SEO
- Semetrical & LexisNexis – Laying Down the Law Through SEO
- SIDN Digital Thinking & Sportium – Increase of SEO pages
- Traffic Today & Raamdecoratie.com – Dominating the Dutch roller blind market by means of custom facets
MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)
Sponsored by five elements digital
- GraphCMS – Build Your DXP
- Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
- Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
- Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
BEST SEO CAMPAIGN (LARGE)
- connective3 & thortful – Achieving a 1000% ROI from organic search
- DWF & Vivre – 2,5 mil. organic visits increase in 2020
- Evolved Search & Drench – Running a fresh approach to Search
- Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
- Impression & Topps – Recovering back to the Topp
- s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
- s360 & Swappie – Taking over Amazon and Apple on SEO
- Semetrical & LexisNexis – Laying Down the Law Through SEO
- Wolfgang Digital & Clario – Plotting an Organic Brand Launch
- Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!
BEST SEO CAMPAIGN (SMALL)
- Centrumrowerowe.pl – cycling to the top!
- GraphCMS – Build Your DXP
- InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign
- iProspect Ireland & AIG – Driving to the top of the SERP
- iProspect Ireland & Workplace – Connecting people through organic traffic
- MediaVision & Share to Buy – Best SEO Campaign
- Re:signal & ASICS – Going the extra mile!
- Re:signal & WorldRemit – A better, secure and FASTER way to send money
- Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View – Major Organic Traffic Increase
- Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
BEST PPC CAMPAIGN (LARGE)
- Bluebird Media & KitchenTime – Growth does not equal success
- Digital Ethos & Swift Direct Blinds – Blinding Growth
- Evolved Search & Mattress Online – Plumping up Paid performance
- Merkle NL & HEMA – More visitors, more convenience, more HEMA
- Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
- Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
- PromoTraffic & SneakerStudio – Performance + Branding = Success!
- SIDN Digital Thinking & Campus Training – B2C Optimization
- Wolfgang Digital & Intersport Elverys – From Panic to Action!
- Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
BEST PPC CAMPAIGN (SMALL)
- Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
- DemandMore & Harvey Jones – Breaking Records
- Hide and Seek & CombiTools – Automation with Data Feeds
- Hide and Seek & Topjaloezieën – PPC Campaign
- iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
- Launch Online & Aria Resorts – Selling Holidays in a Pandemic
- Panogram & Lightup – From Winning to Doubling
- Pipar\Engine & Lanullva – Ullklær for the Win
- WebDigital & DualStore – Right performance package for +3500% ROAS
- WebDigital & ForIT – Gain market share with +5500 ROAS
BEST PAN EUROPEAN CAMPAIGN
- iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
- iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
- iProspect Ireland & Workplace – Connecting people through organic traffic
- JBH The Digital PR Agency & Money.co.uk – Celebrity Chef Credit Report
- Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
- Re:signal & ASICS – Going the extra mile!
- Sempai & DeeZee – Who run the World? DeeZee Girls!
- SIDN Digital Thinking & Sendiroo – European SEO Campaign
BEST USE OF CONTENT MARKETING (LARGE)
- Blue Array & GoCardless – Gatecrashing the financial SERPs
- Bluerank & Orange – long live the new content king
- connective3 & thortful – Achieving a 1000% ROI from organic search
- Harbingers & JOICO – Staying JOIful
- Impression & AskTraders – A Quality Investment
- Peak Ace & Zava – Trust me, I’m an online doctor
- Sempai & innogy – Against the Wind with innogy – Sales in Pandemic Tension
- SEMTR & L’oreal Turkey / Cildimveben – 1M Organic Traffic in 10 Months Through Comprehensive Content Strategy
- Stickyeyes & Etihad Airways – ‘Experience it like you’re there’
- Wolfgang Digital & Clario – Plotting an Organic Brand Launch
BEST USE OF CONTENT MARKETING (SMALL)
- Compare the Market & Sticky – Best Use of Content Marketing
- Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing
- Elephate & VOX – Content Marketing Campaigns on Homes, Interiors & Emotions
- Good Brothers & broadbandchoices – The Science of Scare Project
- Havas Media Ireland & AXA – Building New Audiences With SEO
- iProspect Ireland & Allianz Care – Helping Expats find Happiness during a Global Pandemic
- iProspect Ireland & Workplace – Connecting people through organic traffic
- Performics & Uni baby – Data-Driven Parenthood
- PR Agency One & Auto Trader – Eau de New Car
- Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits
BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)
- connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates
- Impression & We Are Marmalade – Driving Success in a Competitive SERP Landscape
- Peak Ace & Zava – Trust me, I’m an online doctor
- Propellernet & Pour Moi – Digital PR to get you noticed
- SIDN Digital Thinking & Smoking Paper – Integrated Smoking Mask / Miquel & Costas
BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)
- Elephate & VOX – Digital PR Campaigns on Homes, Interiors & Emotions
- Good Brothers & broadbandchoices – The Science of Scare Project
- HomeToGo Inbound Marketing Team – 2021 Travel Trends
- PR Agency One & Auto Trader – Eau de New Car
- Sweet Spot PR & DER Tour – The 2020 DERTOUR Accommodation Price Index
- Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
- WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN
- Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital
- Harbingers & Arskom Sport Brokers – YouTube – #GameChanger in sport
- Pipar\Engine & Lanullva – Ullklær for the Win
- Pipar\Engine & Olís – Shooting for the Moon
- Promotraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce
- Sempai & DeeZee – Who run the World? DeeZee Girls!
- SIDN Digital Thinking & Grupo MASMOVIL – Telco Contents
- Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
- Wolfgang Digital & Elverys – From Panic to Action!
- YouTube Marketing Agency 5PM & GAMMA – How GAMMA dominates the search results on YouTube and Google
BEST USE OF DATA (PPC) (LARGE)
- Adthena & Staysure – Staying afloat with search
- Bluebird Media & KitchenTime – Growth does not equal success
- Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaite’s Success
- iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
- Mediaworks & Viovet – Unrivalled audience insights drives strong Google Shopping results
- Merkle NL & HEMA – More visitors, more convenience, more HEMA
- Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
- Precis Digital & Zizzi – Pushing Growth with Data, Tech, and Value Buckets
- Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
- Traffic Builders – WebWinkel Vakdagen – Lead Qualifier Visitor Record
BEST USE OF DATA (PPC) (SMALL)
- Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
- Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
- iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
- iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
- iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns
- Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
BEST USE OF DATA (SEO) (LARGE)
- Bluerank & Orange – long live the new content king
- EACTIVE #wiemyjak & Czas zegarków – An unusual error caused a 90% drop in SEO
- Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
- Mediaworks & Where The Trade Buys – Total Cost of Cancelled Christmas Markets
- OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results
- Propellernet & PureGym – Real-time Keyword Research During Lockdown
- s360 & BAUHAUS – Prioritizing Content Production with Google Trends
- Semetrical & LexisNexis – Laying Down the Law Through SEO
- SIDN Digital Thinking & Yext & Palladium – Our clients’ searches are gold
- Wavemaker UK & Compare the Market – Wavemaker Ripple
BEST USE OF DATA (SEO) (SMALL)
- five elements digital & Imobiliare.ro – Business Intelligence for SEO
- JBH The Digital PR Agency & Money.co.uk – The Dirty Delivery Report
- Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
- Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
BEST SOFTWARE INNOVATION (26 staff or over)
- Adchieve – Engineering Success
- Conductor – Conductor Live
- Increasingly & Scandiborn – AI Collections
- iQuanti Inc – ALPS (Analytics Led Platform for Search)
- Like Reply – bLocal
- rankingCoach – Jump-starting small businesses with marketingRadar
- Senuto – SEO Analytics Platform
- Surfer – Content Intelligence
- Yext – Yext Answers
BEST SOFTWARE INNOVATION (Up to 25 staff)
- Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script
- InLinks – Search Engine Understanding
- JetOctopus
- Link Affinity – Ethical Link Building tool and digital PR through A.I. and Machine Learning
- PPC Ad Editor – Mockup & Share your Paid Search Campaigns the Easy Way
- PPC Samurai – Automation Without Compromise
- SearchPilot – SEO A/B testing platform
- Squared.io – Google Ads. Automated
- TrueClicks – PPC Auditing & Monitoring built for Teams
BEST SEO SOFTWARE SUITE
- Conductor
- iQuanti Inc – ALPS (Analytics Led Platform for Search)
- OnCrawl – Technical & Data SEO platform
- Pi Datametrics
- Senuto – SEO Analytics Platform
- Siteimprove – SEO
BEST PPC MANAGEMENT SOFTWARE SUITE
- Adchieve – Engineering Success
- Kenshoo – Kenshoo Search
- Marin Software – MarinOne
- Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC
- PPC Samurai – Automation Without Compromise
- Sempai – Sempai Merchant 360
- Squared.io – Google Ads. Automated.
- TrueClicks – PPC Auditing & Monitoring built for Teams
BEST SEARCH SOFTWARE TOOL (26 staff or over)
- OnCrawl – Technical & Data SEO platform
- Sempai – Sempai Merchant 360
- Senuto – SEO Analytics Platform
- SEOWORK – Analytics for SEO and website quality
BEST SEARCH SOFTWARE TOOL (Up to 25 staff)
- Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script
- Inlinks – Entity-based SEO Platform
- PPC Ad Editor
- PPC Samurai – Automation Without Compromise
- Sitebulb – SEO Auditing Tool
- Squared.io – Google Ads. Automated.
- Swydo – Swydo Reporting & Monitoring Tool
- TrueClicks – PPC Auditing & Monitoring built for Teams
BEST IN-HOUSE TEAM
- Compare the Market – Organic Performance Team
- Harbingers
- Heycar – SEO Team
- HomeToGo – Inbound Marketing Team
- Milrab – Team Marketing
- Myprotein – Paid Search Team
- Red Ventures UK – Organic Search Team
- WATT24 – Marketing Team
BEST SMALL PPC AGENCY
- Burstit Digital
- DemandMore
- Docklin Digital
- Hide and Seek
- Launch Online
- WebDigital – Elevated Performance
BEST LARGE PPC AGENCY
- Absolute Digital Media
- Bluebird Media
- Boosmart Marketing Intelligence Agency
- Crafted
- Impression
- Peak Ace AG
- Precis Digital
- Semetrical
- SIDN Digital Thinking
- Wolfgang Digital
BEST SMALL SEO AGENCY
Sponsored by SEOmonitor
- Altitude Internet Digital Marketing Services
- BoostROAS
- five elements digital
- JBH – The Digital PR Agency
- Manaferra
- Pixel Nordic AB
- Re:signal
- Thunderbolt Digital
BEST LARGE SEO AGENCY
Sponsored by SEOmonitor
- Absolute Digital Media
- Blue Array
- Evolved Search
- Impression
- Merkle UK SEO Team
- Peak Ace AG
- Reddico
- Semetrical
- SIDN Digital Thinking
- Wolfgang Digital
BEST SMALL INTEGRATED SEARCH AGENCY
Sponsored by SEOmonitor
- Aqueous Digital
- GA Agency
- Loud Mouth Media
- MediaVision
- The Good Marketer
BEST LARGE INTEGRATED SEARCH AGENCY
Sponsored by SEOmonitor
- Absolute Digital Media
- Bluerank
- Core
- Crafted
- Fusion Unlimited
- Hallam
- Impression
- Peak Ace AG
- Stickyeyes Group
- The Media Image