European Search Awards 2021 – The Shortlist!

Congratulations to our 2021 European Search Awards finalists!  

The 2021 Shortlist

 

BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (LARGE)

Sponsored by five elements digital

Evolved Search & Drench – Running a fresh approach to Search

Hallam & Protrade – Agency Provides Digital Toolkit for 392% Organic Growth

Impression & Queensmith – Getting Customers Engaged

K2 Precise & Leroy Merlin – Freeze out

Merkle NL & Leen Bakker – Replatforming from webshop to marketplace

Reflect Digital & Ace Sheds – Building an Ace Search Strategy for Ace Sheds

Reflect Digital & Hopes Grove Nurseries – Growing a Sell-out SEO Strategy

s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering

s360 & Swappie – Taking over Amazon and Apple on SEO

Zeo Agency & Decathlon Turkey – Stay Active, Stay Optimized!


BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (SMALL)

Centrumrowerowe.pl – Cycling to the top!

Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing

Elephate & wOkularach.pl – Organic Traffic Revenue Increased by Content Campaigns

GA Agency & Calzedonia Group – Global SEO Project for 4 Ecommerce Fashion Brands

Journey Further & 247 Blinds – It’s curtains for the big brands: how we used relevance data to increase market share for 247blinds.co.uk

Markethinkers & Avansas – Listening to the User’s Voice

NOVOS & Bloom & Wild – The SEO-powered wild growth of Bloom & Wild

Onely & TIM S.A. – Holistic SEO Campaign

Re:signal & ASICS – Going the extra mile!

Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense


BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (LARGE)

Digital Ethos & Swift Direct Blinds – Blinding Growth

Fusion Unlimited & Halfords – Driving footfall through Paid Search

Impression & Abigail Ahern – Black Friday: A Premium Promotion

Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

PromoTraffic & DIY supermarket chain – Boosted out of this world

Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!

Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits

Traffic Today & Top1Toys – In the heat of the moment

Wolfgang Digital & Intersport Elverys – From Panic to Action!

Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!


BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (SMALL)

Burstit Digital & Cura of Sweden – Snuggle up and enjoy

Hide and Seek & Topjaloezieën – Blister Blinds Campaign

Hide and Seek & Tuin Ltd – Google Search Campaigns: ROAS through the Log Cabin’s roof

Intren & Alinda – Take advantage of boredom caused by lockdown

iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase

Journey Further & Majestic Wine – Popping the corks with PPC

Myprotein – Driving Growth Without Gyms

Panogram & Lightup – From Winning to Doubling

Pipar\Engine & Olís – Shooting for the Moon

Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy


BEST USE OF SEARCH – FINANCE (SEO) (LARGE)

Absolute Digital Media & Fast Loan UK

Absolute Digital Media & Quid Market

Evolved Search & thinkmoney – Investing in the right Search agency pays interest

ICS digital & IG – 16 – Global Markets and 1.2 Million Monthly Visitors from Content Fuelled SEO

iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch

ROAST & Experian – Forging Long Term Success

SIDN Digital Thinking & Liberbank – Growing in transition

Wavemaker UK & Compare the Market – Defend, Grow, Innovate

Whites Agency & Nationale Nederlanden Polska – 870% site traffic increase despite the pandemic and decreased interest in insurance

Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!


BEST USE OF SEARCH – FINANCE (SEO) (SMALL)

Compare the Market & Sticky – Best Use of Search

Elephate & EFL – ‘Business and You’ Organic Traffic Growth

iProspect Ireland & AIG – Driving to the top of the SERP

Pixel Nordic AB & Speqta – How Speqta boosted rankings for highly competitive keywords in the financial sector in Sweden

Pufferr & New Bond Street Pawnbrokers – Adapting to a New Reality by Achieving SEO Excellence, Agility & Innovation

Re:signal & WorldRemit – A better, secure and FASTER way to send money

Relevance & World Gold Council – The Golden Asset (SEO)

RVU – Credit where credit is due

Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution

WeltSparen – Closing your pension gap: This is how much money you should have in your account today


BEST USE OF SEARCH – FINANCE (PPC) LARGE

Absolute Digital Media & Quid Market

Adthena & Staysure – Staying afloat with search

Core & Liberty Insurance – Driving Profitability

Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning

Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers

iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch

Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.

Semahead & EuroLege – an effective PPC campaign for a law firm

SIDN Digital Thinking & RCI – New Opportunities

Wolfgang Digital & Zurich Ireland – Optimising PPC campaigns in a post-cookie consent world


BEST USE OF SEARCH – FINANCE (PPC) SMALL

Adobe & Sainsbury’s Bank – Revisiting the Customer Journey

iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that


BEST USE OF SEARCH – TRAVEL/LEISURE (SEO)

Dept & Aruba Tourism Authority – Organic Search Strategy during COVID-19 Pandemic

Stickyeyes & Etihad Airways – Experience it like you’re there’

iProspect Ireland & Aer Lingus – Soaring to new heights of organic visibility

SIDN Digital Thinking & Barceló Hotels – Barceló Migration


BEST USE OF SEARCH – TRAVEL/LEISURE (PPC)

Adobe & Cunard – Staying Afloat in the COVID Tempest

Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction

Harbingers & Kopalnia – Keeping the Mine floating, i.e., how to reach tourists in the days of the pandemic

Launch Online & Aria Resorts – Selling Holidays in a Pandemic

Mindshare Sweden & SAS – Search in the Time of COVID-19

Precis Digital & Novasol – Hedging Profit During a Global Pandemic

Semahead & Hydropool – How the display proved to be more efficient in lead generation than Search?

SIDN Digital Thinking & Ruralidays – COVID Opportunity

Starcom & ASICS – Winning the UK’s race for freedom


BEST USE OF SEARCH – GAMING

JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List

SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row

SIDN Digital Thinking & Sportium – Clicks increase


BEST USE OF SEARCH – THIRD SECTOR/ NOT FOR PROFIT

Core & Trócaire – Searching for Kindness

Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020

Hide and Seek & Kansfonds – A creative and successful campaign to attract new, genuinely interested people who support Kansfonds’ cause

Holistic SEO & Digital & Wordly – Brand Creation with Organic Search Campaign

Innovation Visual & David Shepherd Wildlife Foundation – Pro Bono Website Rebuild & Search Consultancy

Manaferra & University of the Potomac – Project 2x

Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information

SIDN Digital Thinking & Banco de Alimentos – #QueTeDen2020

They.pl & Janssen – Janssen4Patients Platform


BEST USE OF SEARCH – B2B (SEO) (LARGE)

E.ON Energie Deutschland GmbH – Redesign and Optimisation of the B2B Section of eon.de

Fusion Unlimited & Esme – Accelerating growth for SMEs

Impression & Skills Training Group – Searching to Skill Up

Merkle & Aptaclub – United with New Parents

ROAST & The Access Group – Site IA Restructure

Rocket Digital & Oficinas Montiel – Grow +500% in organic conversions during COVID-19 vs 2019

s360 & easytranslate – Scaling B2B Content through 7 markets and +1.800 pages in one year

Semetrical & LexisNexis – Laying Down the Law Through SEO

SIDN Digital thinking & Iberdrola – SEO for stakeholders

Wolfgang Digital & GSR – Ahead of the Curve: Nurturing the Early Majority


BEST USE OF SEARCH – B2B (SEO) (SMALL)

Elephate & EFL – ‘Business and You’ Organic Traffic Growth

GraphCMS

InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign

iProspect Ireland & Fineos – Back2Business

Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs

Markethinkers & Avansas – Listening to the User’s Voice

MediaVision & Instant Offices – Selling office space during a pandemic


BEST USE OF SEARCH – B2B (PPC) (LARGE)

Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning

Core & Declaron – Brexit Bonanza

Embryo & The Insurance Octopus – Reaching further with Custom Scripts

Like Reply & WINDTRE BUSINESS PARTNER – Sales Digital Network

Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

Precis Digital & Templafy – Building a Predictive & Scalable Model for Growth

Resolution Denmark & IF Commercial – Beating Google’s Smart Bidding with custom low volume bid algorithm

SIDN Digital Thinking & Billin – User Quality

Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19

Wolfgang Digital & Trend Micro – Refining the B2B Funnel with Google AI in Mind


BEST USE OF SEARCH – B2B (PPC) (SMALL)

Docklin Digital & Office Depot – Future proofing digital acquisition in the midst of the pandemic

iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights

Relevance & World Gold Council – The Golden Asset (PPC)

SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship


BEST USE OF SEARCH – B2C (SEO) (LARGE)

Absolute Digital Media & Fast Loan UK

Bluerank & Orange – long live the new content king

Crafted & Go Construct – Building New Careers in Construction

Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company

Impression & Gazeboshop – Pitching to a new audience

K2 Precise & Leroy Merlin – Freeze out

s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering

s360 & Swappie – Taking over Amazon and Apple on SEO

SIDN Digital Thinking & Hello Auto – Launching the start-up

The SEO Works help House of Oak fell the competition – From little acorns…


BEST USE OF SEARCH – B2C (SEO) (SMALL)

GA Agency & Calzedonia Group – Global SEO Project for 4 B2C Fashion Brands

Klikkmánia & Profession.hu – Skyrocketing organic job applications

Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits

Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense

WeltSparen – Closing your pension gap: This is how much money you should have in your account today


BEST USE OF SEARCH – B2C (PPC) (LARGE)

Bluerank & enel-med – Proactivity and partnership as a way to robust growth

Crafted & Natural History Museum – Growth amongst uncertainty.

Digital Ethos & Swift Direct Blinds – Blinding Growth

Impression & Topps Tiles – Topp of the Shopps

Merkle NL & HEMA – More visitors, more convenience, more HEMA

Netprofiler & New York Pizza – NY Pizza goes local

PromoTraffic & Europ24 – How to scale Google Ads campaign to double the revenue and increase ROAS?

Semahead & Memoria – The success of an online campaign in a difficult funeral industry

SIDN Digital Thinking & Campus Training – B2C Optimization

Traffic Today & Top1Toys – In the heat of the moment


BEST USE OF SEARCH – B2C (PPC) (SMALL)

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

DemandMore & Harvey Jones – Breaking Records

Hide and Seek & CombiTools – Hijacking the lower funnel

iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY

Pipar\Engine & Lanullva – Ullklær for the Win

Pipar\Engine & Olís – Shooting for the Moon

Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’


BEST USE OF SEARCH – AUTOMOTIVE (LARGE)

Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company

iProspect, Autotrack, Danny van Schooten & Ray Wolf – Text Ad Foundation

Merkle NL & Stern – From 10 domains to a top-level platform

Performics & OnCrawl – Hybrid SXO for Renault Europe

Promotraffic & Unitrailer DE – DSA campaign + Affinity analysis = A perfect combination

s360 & Kia – Movement that inspires with Search

Semahead & Wadowscy Volvo – an effective PPC campaign in the automotive industry

SIDN Digital Thinking & BP – Drive to store BP


BEST USE OF SEARCH – AUTOMOTIVE (SMALL)

Digimetri & Otopratik – Fast-fit accessible online

Havas Media Ireland & Hyundai – Driving On To Better

INTREN & AKH – Increase car tire sales during a pandemic

Performics & Toyota – All 4 Wheels of Organic Traffic Journey

PR Agency One & Auto Trader – Eau de New Car

VooDoo & Crossings Toyota – 280% Increase in High Quality Phone Calls YoY


BEST USE OF SEARCH – HEALTH (LARGE)

Bluerank & enel-med – Proactivity and partnership as a way to robust growth

Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have

Grupa TENSE & rehab.pl – A Million clicks in the YMYL sector for 100$ a month

Harbingers & Diagnostyka – how to become the leading source of coronavirus medical information

Mediaworks & myGP – Meeting increased healthcare demands with SEO digital downloads campaign

Merkle & Aptaclub – United with New Parents

Peak Ace & Zava – Trust me, I’m an online doctor

Promotraffic & Maczfit – Greater return on campaign with a smaller budget

s360 & Profil Optik – From an eCommerce focus to an eye health platform

SIDN Digital Thinking & Caser Seguros – Health SEO Campaign


BEST USE OF SEARCH – HEALTH (SMALL)

56K Digital & Apohem – Injecting SEO Performance into Apohem

Burstit Digital & Cura of Sweden – Snuggle up and enjoy

Havas Media Ireland & UPMC – Trusted Care, Close to Home

Helping Hands – From surviving to thriving in a global pandemic

Performics & OK – OK, Let’s Be Healthy Together

Performics & Strepsils Herbal – First Aid for Sore Throat

PHD Media & Bayer – Dynamic Pollen Level in Paid Search

Result Media & Medicover – Result Driven Marketing in the MediStore campaign

Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

Tecmark & Simon Moyes – The SEO Campaign Without Building a Single Link


BEST USE OF SEARCH – REAL ESTATE & PROPERTY

five elements digital & Imobiliare.ro

SIDN Digital Thinking & Grupo Torres – Search Web Adaptation

Strata & connective3 – A bespoke local PPC approach

Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together

Up&More & Ronson Development – #wedomore


BEST USE OF SEARCH – FMCG (LARGE)

Canopy & Dr Max – WE LISTEN TO PEOPLE AND GIVE THEM WHAT THEY WANT!

Dept & Apetina – Inspiring and activating on Pinterest

Dept & Blue Band – Pinterest campaign ‘Dan geef je ze wat mee’

Greenhouse & Nespresso – Optimizing towards Customer Lifetime Value…. What else?

Semahead & Chocolissimo – The Sweet and Successful Mixture of Data and Strategy

SIDN Digital Thinking & Ebro Food – Rice, the perfect ingredient for any recipe

Threepipe & McCormick – Spice up your Life

widoczni & alezwierzaki.pl – Rising Star in Pet Industry

Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe


BEST USE OF SEARCH – FMCG (SMALL)

Basta digital & Popradské – Reaching Coffee and Tea Lovers Through Content

Journey Further & Farmison Co – Using product-led PR to bring home the bacon

Up&More & Pizza Dominium – A recipe for tripling revenues in a year


BEST USE OF SEARCH – FASHION

Boosmart & Penti – “Yellow Friday Campaign”

Fragile media & Gant – Customer journey throughout categories

Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula

Harbingers & Quiosque – Pandemic-Proof Strategy

Pipar\Engine & Lanullva – Ullklær for the Win

Precis Digital & Baum und Pferdgarten – Boosting Sales and Visitors Through Micro Conversions

PromoTraffic & Puccini – How to increase the revenue by 23% during the pandemic in a tourist-related industry

Semahead & Vitkac – premium solution for the premium target group

Sempai & DeeZee – Who run the World? DeeZee Girls!

SIDN Digital Thinking & Camper – Increasing sales


BEST LOCAL CAMPAIGN (SEO)

Adwise & Kees Smit Tuinmeubelen – Store visits Kees Smit increased by 170%

Dept & Pallas Kliniken – Excellent eye care, easily found

Grupa TENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible

Ideo Force & OtoTatry – Seize the moment – see the Tatras

PromoTraffic & Laurem – Local SEO in the time of pandemic

Resolution Denmark & Specsavers Northern Europe – Exploiting and gaming hyper local searches by bringing an optician to every street corner near you

Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View

SIDN Digital Thinking & Maslife – Local Directory

Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic


BEST LOCAL CAMPAIGN (PPC) (LARGE)

Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have

Fingerspitz & Kwalitaria – Delighting during COVID-19

Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation

Memoria & Semahead – Localizing the nationwide brand with the Google Ads Location Targeting API

Resolution Denmark & Godt Smil – Keeping 180 local dentists busy during Covid-19

SIDN Digital Thinking & BP – LOCAL CAMPAIGNS

Strata & connective3 – A bespoke local PPC approach

Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together

Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits


BEST LOCAL CAMPAIGN (PPC) (SMALL)

Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction

iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY

iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns

Pipar\Engine & Lanullva – Ullklær for the Win

Pipar\Engine & Olís – Shooting for the Moon

WebDigital & Semplus – Conquering the market with +2000% ROAS


BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)

Absolute Digital Media & Total Fishing Tackle

Adwise & Vandentop Tuinhout – Website migration vandentop.nl leads to an increase of 123% in online revenue

Boosmart & TurkNet – “Competing in ISP Industry with a Startup Spirit”

Cube Group & Orkla Care – How Möller’s became a search engine leader among fish oil producers on Polish market

DWF & Fetal Care – Raising Awareness and Fighting the Stigma of Infertility

EACTIVE #wiemyjak & Pool Design – Semantic keyword targeting

GrupaTENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible

Kompan.pl & Weterynaryjny.pl – wszystko dla waszych zwierząt (anything for your pets)

PromoTraffic & i-Sprzęt

SIDN Digital Thinking & Hello Auto – Start-up


BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)

Digimetri & Lansinoh – Search as curious as baby

First Internet & Fire Shield Systems – Keeping SEO lit on a low budget

Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information

RVU – Kingdom of Jewels

RVU – Renewable Universities

Venture Stream & Direct 4 Baby – Record Breaking SEO Strategy

Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense

Visibility & Lexika – Content Marketing with Google Cloud Translation

WeltSparen – Closing your pension gap: This is how much money you should have in your account today


BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)

EACTIVE #wiemyjak & Wozimysie.pl – High ROAS Campaign

Kompan.pl & Tchibo – Ekspresy do kawy (Coffee machines)

Like Reply & Maldarizzi Automotive – Smart Bidding Local Campaign

PromoTraffic & TopSanit (Small) Budget, Big Results

Semahead & Apteco.pl – ambitious start of new e-commerce pharmacy pharmacy ecommerce

SEO Works & Pharmacy Online – PPC is the best medicine

SIDN Digital thinking & Hammam Al Ándalus – There are gestures that never end

Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19

Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together

Traffic Today & Top1Toys – In the heat of the moment


BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)

AdPeak & Olsen – ‘Transition of a fashion industry brand from offline to online model during the pandemic’

Intren & Alinda – Low-budget & New market

Klikkmánia Ltd. & Webshop Global Ltd. – Happy Nappy

Pipar\Engine & VFS – Nailed it!

Up&More & Poster Polytechnic – A patent for +100% uplift ROAS from Google Ads in 3 months

Up&More + Pizza Dominium – A recipe for tripling revenues in a year

Visibility & Svet Stromčekov – Christmas Trees Performance Campaign

WebDigital & Dwyn – David beats Goliath with +2500% ROAS

WebDigital & E-Acumulatori – Performance kit to go from 72% to 2445% ROA

WebDigital & Semplus – Conquering the market with +2000% ROAS


BEST INTEGRATED CAMPAIGN (LARGE)

Sponsored by Optmyzr

Optmyzr

Clicky Media & Raleigh – Powering Electric Results

Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020

Digital Ethos & Swift Direct Blinds – Blinding Growth

Hallam & Orgvue – Unified Search Campaign Drives Best-Ever Closed Won Revenue For Orgvue

Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation

iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch

Merkle & Benefit Cosmetics – SERP Flawless Full Coverage

Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together

Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!

Wolfgang Digital & Woodie’s – We’re All Homemakers


BEST INTEGRATED CAMPAIGN (SMALL)

Sponsored by Optmyzr

Optmyzr

Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital

First Internet & Kandy King – Sweet Growth

Hide and Seek & Nxt Museum – Launching a New Media Art institution

Loud Mouth Media & BES – Fixing a leaky search strategy

Mavericks & Elefant – Singles’ Day

Pipar\Engine & Olís – Shooting for the Moon

Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy

Visibility & NaMaximum – Integrated PPC + SEO Campaign for YMYL


MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)

Bluebird Media & KitchenTime – Growth does not equal success

Dept & Rituals – Data driven dynamic retargeting campaigns

Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation

Harbingers & KPR – heroes in aid of companies

Merkle & NOW TV – Unbelievable J.E.F.F: Completely Automated Football Coverage

Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!

SIDN Digital Thinking & Barceló Hotels – Worldwide Strategy

Stickyeyes & Science in Sport – A channel agnostic approach to Black November


MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that

Panogram & Lightup – From Winning to Doubling

Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’


MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)

Sponsored by five elements digital

Dept & Dayrize – Building the new Marketplace

Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box

iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch

Kompan.pl & Akord – producent mebli (furniture factory)

OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results

s360 & Swappie – Taking over Amazon and Apple on SEO

Semetrical & LexisNexis – Laying Down the Law Through SEO

SIDN Digital Thinking & Sportium – Increase of SEO pages

Traffic Today & Raamdecoratie.com – Dominating the Dutch roller blind market by means of custom facets.


MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)

Sponsored by five elements digital

GraphCMS – Build Your DXP

Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution

Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic


BEST SEO CAMPAIGN (LARGE)

connective3 & thortful – Achieving a 1000% ROI from organic search

DWF & Vivre – 2,5 mil. organic visits increase in 2020

Evolved Search & Drench – Running a fresh approach to Search

Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box

Impression & Topps – Recovering back to the Topp

s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering

s360 & Swappie – Taking over Amazon and Apple on SEO

Semetrical & LexisNexis – Laying Down the Law Through SEO

Wolfgang Digital & Clario – Plotting an Organic Brand Launch

Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!


BEST SEO CAMPAIGN (SMALL)

Centrumrowerowe.pl – cycling to the top!

GraphCMS – Build Your DXP

InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign

iProspect Ireland & AIG – Driving to the top of the SERP

iProspect Ireland & Workplace – Connecting people through organic traffic

MediaVision & Share to Buy – Best SEO Campaign

Re:signal & ASICS – Going the extra mile!

Re:signal & WorldRemit – A better, secure and FASTER way to send money

Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View – Major Organic Traffic Increase

Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic


BEST PPC CAMPAIGN (LARGE)

Bluebird Media & KitchenTime – Growth does not equal success

Digital Ethos & Swift Direct Blinds – Blinding Growth

Evolved Search & Mattress Online – Plumping up Paid performance

Merkle NL & HEMA – More visitors, more convenience, more HEMA

Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

PromoTraffic & SneakerStudio – Performance + Branding = Success!

SIDN Digital Thinking & Campus Training – B2C Optimization

Wolfgang Digital & Intersport Elverys – From Panic to Action!

Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!


BEST PPC CAMPAIGN (SMALL)

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

DemandMore & Harvey Jones – Breaking Records

Hide and Seek & CombiTools – Automation with Data Feeds

Hide and Seek & Topjaloezieën – PPC Campaign

iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase

Launch Online & Aria Resorts – Selling Holidays in a Pandemic

Panogram & Lightup – From Winning to Doubling

Pipar\Engine & Lanullva – Ullklær for the Win

WebDigital & DualStore – Right performance package for +3500% ROAS

WebDigital & ForIT – Gain market share with +5500 ROAS


BEST PAN EUROPEAN CAMPAIGN

iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase

iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights

iProspect Ireland & Workplace – Connecting people through organic traffic

JBH The Digital PR Agency & Money.co.uk – Celebrity Chef Credit Report

Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

Re:signal & ASICS – Going the extra mile!

Sempai & DeeZee – Who run the World? DeeZee Girls!

SIDN Digital Thinking & Sendiroo – European SEO Campaign


BEST USE OF CONTENT MARKETING (LARGE)

Blue Array & GoCardless – Gatecrashing the financial SERPs

Bluerank & Orange – long live the new content king

connective3 & thortful – Achieving a 1000% ROI from organic search

Harbingers & JOICO – Staying JOIful

Impression & AskTraders – A Quality Investment

Peak Ace & Zava – Trust me, I’m an online doctor

Sempai & innogy – Against the Wind with innogy – Sales in Pandemic Tension

SEMTR & L’oreal Turkey / Cildimveben – 1M Organic Traffic in 10 Months Through Comprehensive Content Strategy

Stickyeyes & Etihad Airways – ‘Experience it like you’re there’

Wolfgang Digital & Clario – Plotting an Organic Brand Launch


BEST USE OF CONTENT MARKETING (SMALL)

Compare the Market & Sticky – Best Use of Content Marketing

Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing

Elephate & VOX – Content Marketing Campaigns on Homes, Interiors & Emotions

Good Brothers & broadbandchoices – The Science of Scare Project

Havas Media Ireland & AXA – Building New Audiences With SEO

iProspect Ireland & Allianz Care – Helping Expats find Happiness during a Global Pandemic

iProspect Ireland & Workplace – Connecting people through organic traffic

Performics & Uni baby – Data-Driven Parenthood

PR Agency One & Auto Trader – Eau de New Car

Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits


BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)

connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates

Impression & We Are Marmalade – Driving Success in a Competitive SERP Landscape

Peak Ace & Zava – Trust me, I’m an online doctor

Propellernet & Pour Moi – Digital PR to get you noticed

SIDN Digital Thinking & Smoking Paper – Integrated Smoking Mask / Miquel & Costas


BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)

Elephate & VOX – Digital PR Campaigns on Homes, Interiors & Emotions

Good Brothers & broadbandchoices – The Science of Scare Project

HomeToGo Inbound Marketing Team – 2021 Travel Trends

PR Agency One & Auto Trader – Eau de New Car

Sweet Spot PR & DER Tour – The 2020 DERTOUR Accommodation Price Index

Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

WeltSparen – Closing your pension gap: This is how much money you should have in your account today


BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital

Harbingers & Arskom Sport Brokers – YouTube – #GameChanger in sport

Pipar\Engine & Lanullva – Ullklær for the Win

Pipar\Engine & Olís – Shooting for the Moon

Promotraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce

Sempai & DeeZee – Who run the World? DeeZee Girls!

SIDN Digital Thinking & Grupo MASMOVIL – Telco Contents

Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits

Wolfgang Digital & Elverys – From Panic to Action!

YouTube Marketing Agency 5PM & GAMMA – How GAMMA dominates the search results on YouTube and Google


BEST USE OF DATA (PPC) (LARGE)

Adthena & Staysure – Staying afloat with search

Bluebird Media & KitchenTime – Growth does not equal success

Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaite’s Success

iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized

Mediaworks & Viovet – Unrivalled audience insights drives strong Google Shopping results

Merkle NL & HEMA – More visitors, more convenience, more HEMA

Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Precis Digital & Zizzi – Pushing Growth with Data, Tech, and Value Buckets

Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!

Traffic Builders – WebWinkel Vakdagen – Lead Qualifier Visitor Record


BEST USE OF DATA (PPC) (SMALL)

Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0

iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that

iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights

iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns

Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’


BEST USE OF DATA (SEO) (LARGE)

Bluerank & Orange – long live the new content king

EACTIVE #wiemyjak & Czas zegarków – An unusual error caused a 90% drop in SEO

Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box

Mediaworks & Where The Trade Buys – Total Cost of Cancelled Christmas Markets

OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results

Propellernet & PureGym – Real-time Keyword Research During Lockdown

s360 & BAUHAUS – Prioritizing Content Production with Google Trends

Semetrical & LexisNexis – Laying Down the Law Through SEO

SIDN Digital Thinking & Yext & Palladium – Our clients’ searches are gold

Wavemaker UK & Compare the Market – Wavemaker Ripple


BEST USE OF DATA (SEO) (SMALL)

five elements digital & Imobiliare.ro – Business Intelligence for SEO

JBH The Digital PR Agency & Money.co.uk – The Dirty Delivery Report

Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution

Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget


BEST SOFTWARE INNOVATION (26 staff or over)

Adchieve – Engineering Success

Conductor – Conductor Live

Increasingly & Scandiborn – AI Collections

iQuanti Inc – ALPS (Analytics Led Platform for Search)

Like Reply – bLocal

rankingCoach – Jump-starting small businesses with marketingRadar

Senuto – SEO Analytics Platform

Surfer – Content Intelligence

Yext – Yext Answers


BEST SOFTWARE INNOVATION (Up to 25 staff)

Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script

InLinks – Search Engine Understanding

JetOctopus

Link Affinity – Ethical Link Building tool and digital PR through A.I. and Machine Learning

PPC Ad Editor – Mockup & Share your Paid Search Campaigns the Easy Way

PPC Samurai – Automation Without Compromise

SearchPilot – SEO A/B testing platform

Squared.io – Google Ads. Automated

TrueClicks – PPC Auditing & Monitoring built for Teams


BEST SEO SOFTWARE SUITE

Conductor

iQuanti Inc – ALPS (Analytics Led Platform for Search)

OnCrawl – Technical & Data SEO platform

Pi Datametrics

Senuto – SEO Analytics Platform

Siteimprove – SEO


BEST PPC MANAGEMENT SOFTWARE SUITE

Adchieve – Engineering Success

Kenshoo – Kenshoo Search

Marin Software – MarinOne

Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC

PPC Samurai – Automation Without Compromise

Sempai – Sempai Merchant 360

Squared.io – Google Ads. Automated.

TrueClicks – PPC Auditing & Monitoring built for Teams


BEST SEARCH SOFTWARE TOOL (26 staff or over)

OnCrawl – Technical & Data SEO platform

Sempai – Sempai Merchant 360

Senuto – SEO Analytics Platform

SEOWORK – Analytics for SEO and website quality


BEST SEARCH SOFTWARE TOOL (Up to 25 staff)

Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script

Inlinks – Entity-based SEO Platform

PPC Ad Editor

PPC Samurai – Automation Without Compromise

Sitebulb – SEO Auditing Tool

Squared.io – Google Ads. Automated.

Swydo – Swydo Reporting & Monitoring Tool

TrueClicks – PPC Auditing & Monitoring built for Teams


BEST IN-HOUSE TEAM

Compare the Market – Organic Performance Team

Harbingers

Heycar – SEO Team

HomeToGo – Inbound Marketing Team

Milrab – Team Marketing

Myprotein – Paid Search Team

Red Ventures UK – Organic Search Team

WATT24 – Marketing Team


BEST SMALL PPC AGENCY

Burstit Digital

DemandMore

Docklin Digital

Hide and Seek

Launch Online

WebDigital – Elevated Performance


BEST LARGE PPC AGENCY

Absolute Digital Media

Bluebird Media

Boosmart Marketing Intelligence Agency

Crafted

Impression

Peak Ace AG

Precis Digital

Semetrical

SIDN Digital Thinking

Wolfgang Digital


BEST SMALL SEO AGENCY

Sponsored by SEOmonitor

SEOmonitor

Altitude Internet Digital Marketing Services

BoostROAS

five elements digital

JBH – The Digital PR Agency

Manaferra

Pixel Nordic AB

Re:signal

Thunderbolt Digital


BEST LARGE SEO AGENCY

Sponsored by SEOmonitor

SEOmonitor

Absolute Digital Media

Blue Array

Evolved Search

Impression

Merkle UK SEO Team

Peak Ace AG

Reddico

Semetrical

SIDN Digital Thinking

Wolfgang Digital


BEST SMALL INTEGRATED SEARCH AGENCY

Sponsored by SEOmonitor

SEOmonitor

Aqueous Digital

GA Agency

Loud Mouth Media

MediaVision

The Good Marketer


BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by SEOmonitor

SEOmonitor

Absolute Digital Media

Bluerank

Core

Crafted

Fusion Unlimited

Hallam

Impression

Peak Ace AG

Stickyeyes Group

The Media Image

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