Global Search Awards 2021 – The Shortlist!

Congratulations to our 2021 Global Search Awards finalists!

The 2021 Shortlist

BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO)

• Grupa TENSE Polska & przepisnazdrowie.eu – Recipe for health & success
• Grupa TENSE Polska & szachownica.com.pl – SEO is fashionable
• Megantic & The Block Shop – Taking it from single to double storey
• Merkle NL & Leen Bakker – “Replatforming from webshop to marketplace”
• NOVOS & Bloom & Wild – 19000% ROI & helping 4 million people connect in the pandemic
• Re:signal & ASICS – Going the extra mile!
• Rise at Seven & PlayStation & GAME
• s360 & Swappie – Taking over Amazon & Apple on SEO
• Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
• Zeo Agency & Decathlon – Stay Active, Stay Optimized!

BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC)

• Burstit Digital & Nordicfeel|Eleven – Profitable growth
• Elevate Digital & Pip Studio – The next steps in a Profit Driven PPC Campaign
• Havas Media UK & giffgaff – Putting giffgaff Members at the Heart of Non-Brand Search
• Hide and Seek & Topjaloezieën – Blister Blinds Campaign
• Impression & Abigail Ahern – Black Friday: A Premium Promotion
• iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
• Megaphone Marketing – Increasing PPC ROI for a hobby eCommerce store by 120%
• Sarah Raven & Honcho – Blooming Marvellous
• Stand Out Digital – Caviar Passion: Bringing caviar to the masses
• Traffic Today & Top1Toys – In the heat of the moment

BEST USE OF SEARCH – FINANCE (SEO)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Chain Reaction & ADCB – SEO is the Currency that Brings in more Business
• iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
• MediaVision & Arbuthnot Latham – A Digital Conversion
• Pufferr & New Bond Street Pawnbrokers
• Re:signal & WorldRemit – A better, secure & FASTER way to send money
• Refinitiv SEO To the Rescue – How Record SEO Growth Helped Us Deliver in 2020
• Rise at Seven & Raisin – Turning Finances into Fame
• ROAST & Experian – Forging long-term success
• Wavemaker & Comparethemarket.com – Defend, Grow, Innovate
• Whites Agency & Nationale Nederlanden Polska – 975% non-brand traffic increase despite the pandemic & decreased interest in insurance

BEST USE OF SEARCH – FINANCE (PPC)

• Adthena & Legal and General – Going for gold in retirement
• Adthena & Staysure – Staying afloat with search
• Art & Science for Clearco – More MQL for Less CPA
• Core & Liberty Insurance – Driving Profitability
• Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning
• Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers
• InMobi Technology Services & HDFC Life – HDFC Life increases reach & conversions with Microsoft Advertising
• iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
• TA & Zions Bancorporation – Paycheck Protection Program Campaign

BEST USE OF SEARCH – TRAVEL / LEISURE (SEO)

• Stickyeyes and Etihad Airways – Experience it like you’re there
• Fibre Marketing & Just Go! Holidays (JG) – Booking the Front Seat for UK Coach Holidays
• Pixel & Winetourism.com – Discovering the World Through Wine
• Rise at Seven & Parkdean Resorts – The World’s First Hedgehog Holiday Park

BEST USE OF SEARCH – TRAVEL / LEISURE (PPC)

• Launch Online & Aria Resorts – Selling Holidays in a Pandemic
• The SEO Works & Towsure – Using Audience Insights to Escalate Revenue

BEST USE OF SEARCH – GAMING

• iProspect & BetVictor – Pivoting Growth in 2020
• JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List
• SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row

BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT

• Core & Trócaire – Searching for Kindness
• Crafted & Natural History Museum – Growth amongst uncertainty
• Hide and Seek & Kansfonds – A creative and successful campaign to attract new people who support Kansfonds’ cause
• Manaferra & University of the Potomac – Project 2x

BEST USE OF SEARCH – B2B (SEO)

• AdVisible & App Boxer – App Boxer punches above its weight in Google Search
• Altro & Honcho – Sustaining growth – whilst an industry is on hold
• Chain Reaction & Zid – Preparation Ensures Success
• Impression & Mitrefinch – The Crisis Resource Hub
• MediaVision & Instant Offices – Selling office space during a pandemic
• s360 & easytranslate – Scaling B2B Content through 7 markets & +1.800 pages in one year
• Semetrical & LexisNexis – Laying Down the Law Through SEO
• SEO Sherpa – Yellow Branding SEO Campaign
• StudioHawk & Sprintlaw – Ready, Get Set, Go!
• Victorious & ForeSee Medical – A New Inbound Channel

BEST USE OF SEARCH – B2B (PPC)

• Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning
• Core
• Docklin – Office Depot – Future proofing digital acquisition in the midst of the pandemic
• InMobi Technology Services & Freshworks – Freshworks reimagines Search Marketing with Microsoft Advertising
• Modern & Hyland – Putting the Customer Front and Centre
• Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
• Semrush – Increasing payments with dynamic search ads
• SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship

BEST USE OF SEARCH – B2C (SEO)

• Megantic & Black Mango – Homewares to delight, powered by SEO
• Megantic & Highgrove Bathrooms – Tapping into Organic Search
• Merkle NL & Leen Bakker – “Replatforming from webshop to marketplace”
• NOVOS & NIO Cocktails – A new DTC brand dominates the new make-at-home cocktail industry with 1600% ROI
• Peak Ace & Zava – Trust me, I am an online doctor
• Re:signal & ASICS – Going the extra mile!
• Re:signal & Learning with Experts – Increasing visibility of the online classroom
• s360 & Swappie – Taking over Amazon & Apple on SEO
• Victorious & Lychee the Label – K-Popping to Success
• Victorious & Sisemore Law – Lawyered!

BEST USE OF SEARCH – B2C (PPC)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Adwise & Kees Smit Tuinmeubelen – Smart Shopping made even smarter
• Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
• DemandMore & Harvey Jones – Breaking Records for Harvey Jones
• Elevate Digital & Pip Studio – The next steps in a Profit Driven PPC Campaign
• Havas Media UK & The Open University – Inspire, Explain, Act
• Impression & Topps Tiles – Topp of The Shopps
• iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
• Pipar\Engine & Lanullva – Ullklær for the Win
• Pipar\Engine & Olís – Shooting for the Moon
• Sarah Raven & Honcho – Blooming Marvellous

BEST USE OF SEARCH – HEALTH (SEO)

• Curated Digital & Specsavers UK – Covid-19 Care Hub
• Grupa TENSE Polska & blendman.pl – A healthy approach to SEO
• Grupa TENSE Polska & przepisnazdrowie.eu – Recipe for health & success
• Merkle & Aptaclub – United with New Parents
• Peak Ace & Zava – Trust me, I am an online doctor
• PlatformGSK & GSK – Delivering a Global Holistic Search Programme worth £22m
• s360 & Profil Optik – From an eCommerce focus to an eye health platform
• SEO Sherpa & Gulf Eye Center – SEO Campaign
• Victorious & ForeSee Medical – A New Inbound Channel
• Zeo Agency & Acibadem Health Group – Opportunity Knocks Twice

BEST USE OF SEARCH – HEALTH (PPC)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Burstit Digital & Cura of Sweden – Snuggle up & enjoy
• DemandMore & Pure Sports Medicine – Boosting enquiries for London’s leading sports medicine chain
• Inseev Interactive & Cala Health – Essential Tremor Treatment
• PHD Media & Bayer – Dynamic Pollen Level in Paid Search
• SEO Works – help launch pharmacy brand with 474% return
• Traffic Builders & Mediq – Hyper Local Targeting

BEST USE OF SEARCH – AUTOMOTIVE (PPC)

• Intren & AKH – Increase car tire sales during a pandemic
• iProspect NL & Autotrack – Text Ad foundation

BEST USE OF SEARCH – AUTOMOTIVE (SEO)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Digimetri & Otopratik – Fast-fit accessible online
• Megantic & OCAM – Driving SEO to the Max!
• Merkle NL & Stern – From 10 domains to a top-level platform
• Pentagon Motor Group & Honcho – Helping those in need
• s360 & Kia – Movement that inspires with Search
• StudioHawk & WhichCar – Fuelling the SEO Tank
• Tidal Digital & AutoDrift – Operation Hot Wheels

BEST USE OF SEARCH – FMCG

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Grupa TENSE Polska & ritex.pl –   Let’s toast to SEO!
• Tidal Digital & Muscat Livestock – A Cut Above the Rest
• Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe

BEST USE OF SEARCH – FASHION

• FPS & Thom Browne – Building an Organic Presence in APAC
• Grupa TENSE Polska & szachownica.com.pl – SEO is fashionable
• Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula
• Impression & Queensmith – Getting Customers Engaged
• OrangeValley & Hunkem√∂ller – How SEO A/B Testing yields substantial business results
• Pipar\Engine & Lanullva – Ullklær for the Win
• SEMTR & Beymen – Magical Use of Faceted Navigation & Technical SEO
• Uberall & Okaïdi — Creative Hybrid Solution Empowering the Brand to Manage Web-to-Store Strategies
• Victorious & Lychee the Label – K-Popping to Success

BEST LOCAL CAMPAIGN (SEO)

• AdVisible & The French Learning Institute – Au Revoir Poor ROI, Bonjour Top Keyword Rankings
• Chain Reaction & Zid – Preparation Ensures Success
• Digimark Australia & Roof Space Renovators
• Fibre Marketing & Helping Hands – Responsive Local Strategy Due to A Pandemic
• Fingerspitz & Kwalitaria – Delighting during COVID-19
• Grupa TENSE Polska & cukierniasowa.pl – Make sweet brand as visible in search results as possible
• HOP & GYMNATION – KEEPING THE UAE & SERP IN SHAPE
• Megantic & Highgrove Bathrooms – Making a splash with local SEO
• SEO Sherpa & Gulf Eye Center – SEO Campaign
• Victorious & Cunningham Legal – SEO that Makes a Difference

BEST LOCAL CAMPAIGN (PPC)

• Chain Reaction & Dubai Aquarium & Underwater Zoo – Re-Opening Campaign
• Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19
• Grupa TENSE Polska & mpuk.pl – Google Ads – the future of a company with traditions.
• Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
• HOP & THE HEALTHY HOME – KILLING GERMS & THE COMPETITION
• Pipar\Engine & Lanullva – Ullklær for the Win
• Traffic Builders & Mediq – Hyper Local Targeting
• Traffic Builders & Wereldhave – Stronger Together, Healthy Together
• Unity Online & Eastern Garage Doors – Redefining Local Search
• WebDigital & Dwyn – David beats Goliath with +2500% ROAS

BEST LOW BUDGET CAMPAIGN (SEO)

• Brand Active & Drillo.pl – “targeting professionals and DIY enthusiasts “
• Aqueous Digital & ScratchSleeves – Baby Steps to Giant Leaps in SEO
• Digimetri & Lansinoh – Search as curious as baby
• EACTIVE #wiemyjak & PhoneFix – From 367$ to 005$ per click
• Fibre Marketing & Tanks for Everything – Enhancing Visibility & Sustainable Living
• GA Agency & Calzedonia Group – Global SEO Project for Four Ecommerce Fashion Brands
• Grupa TENSE Polska & cukierniasowa.pl – Make sweet brand as visible in search results as possible.
• SEMTR & Beymen – Magical Use of Faceted Navigation & Technical SEO
• Vaped & Honcho – Aiming High with a Dream Job
• Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

BEST LOW BUDGET CAMPAIGN (PPC)

• Chain Reaction & Dubai Aquarium & Underwater Zoo – Re-Opening Campaign
• Chain Reaction & Mlabbas – Thriving a Local Business During COVID-19
• Intren & Alinda – Low-budget & New market
• Megaphone Marketing – Achieving knockout ROI on a tiny budget.
• Traffic Builders & Wereldhave – Stronger Together, Healthy Together
• Traffic Today & Top1Toys – In the heat of the moment
• Unity Online & LDN Finance – Finding the PPC golden nugget for Financial services
• WebDigital & DualStore – Right performance package for +3500% ROAS
• WebDigital & E-acumulatori – 24 times more revenue with 5% more budget & +2400% ROAS
• WebDigital & Semplus – Conquering the market with +3600% ROAS

BEST INTEGRATED CAMPAIGN

Proudly Sponsored by Optmyzr

• Anicca Digital/ NHS Leicester City CCG – Using paid media to ensure participation from Minority & “hard-to-reach” communities for Leicestershire NHS consultation for a new hospital
• Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
• iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
• Megantic & OCAM – Driving Search with OCAM to the Max!
• Nebo & Kwalu – Furnishing the Future of Healthcare
• Pipar\Engine & Olís – Shooting for the Moon
• Stand Out Digital – Caviar Passion: Bringing caviar to the masses
• Stickyeyes & Hermes – Driving Digital Performance
• Traffic Builders & Mediq – Hyper Local Targeting
• Traffic Builders & Wereldhave – Stronger Together, Healthy Together

MOST INNOVATIVE CAMPAIGN

• Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
• Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
• Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaites Success
• iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
• Megantic & Highgrove Bathrooms – Tapping into Organic Search
• Peak Ace & Pool Chlor Shop – Swimming against the COVID-19 tide
• s360 & Swappie – Taking over Amazon & Apple on SEO
• Semetrical & LexisNexis – Laying Down the Law Through SEO
• Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google
• Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

BEST GLOBAL PPC CAMPAIGN

• Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
• DemandMore & Harvey Jones – Breaking Records
• Hide & Seek & Combitools – Automation with Data Feeds
• iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
• Logical Position & Boutique Rugs – Paid Search Campaigns
• Merkle & Schneider Electric – Global Transformation PPC Campaign
• Merkle NL & HEMA – More visitors, more convenience, more HEMA
• Peak Ace & Pool Chlor Shop – Swimming against the COVID-19 tide
• Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
• Pipar\Engine & Lanullva – Ullklær for the Win

BEST GLOBAL SEO CAMPAIGN

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Chain Reaction & ADCB – SEO is the Currency that Brings in more Business
• Megantic & Highgrove Bathrooms – Tapping into Organic Search
• Megantic & OCAM – Driving SEO to the Max!
• Megantic & The Block Shop – Taking it from single to double storey
• Peak Ace & Zava – Trust me, I am an online doctor
• Re:signal & ASICS – Going the extra mile!
• Re:signal & WorldRemit – A better, secure & FASTER way to send money
• s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
• s360 & Swappie – Taking over Amazon & Apple on SEO
• Semetrical & LexisNexis – Laying Down the Law Through SEO

BEST USE OF CONTENT MARKETING

• Curated Digital & Specsavers UK — Covid-19 Care Hub
• Good Brothers & broadband choices – The Science of Scare
• Impression & AskTraders – A Quality Investment
• Peak Ace & Zava – Trust me, I am an online doctor
• Sky Alphabet & Gordon Neal – Searching for Silver
• SSDM & EmPower HR – Quick to Market Campaign
• Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google.
• Tidal Digital & Chaps & Co – Barbershop Brilliance
• Victorious & CocuSocial – A Strategic Pivot
• Victorious & Cunningham Legal – SEO that Makes a Difference

BEST USE OF PR IN A SEARCH CAMPAIGN

• Good Brothers & broadband choices – The Science of Scare
• Impression & Marmalade – Driving Success in a Competitive SERP Landscape
• Peak Ace & Zava – Trust me, I am an online doctor
• Rise at Seven & Raisin – Turning Finances into Fame
• Seeker Digital & Crisp – Building Backlinks in Brazil
• Seeker Digital & The Independent Pharmacy – Blending Technical SEO, Digital PR & Link-Building – The perfect SEO remedy

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Proudly Sponsored by One Minute Briefs

• Anicca Digital/ NHS Leicester City CCG – Using paid media to ensure participation from Minority and “hard-to-reach” communities for Leicestershire NHS consultation for a new hospital
• Sky Alphabet & Gordon Neal – Searching for Silver
• Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google.
• Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits

BEST USE OF DATA

• Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
• Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
• five elements digital & Imobiliare.ro
• iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
• Megantic & Highgrove Bathrooms – Tapping into Organic Search
• Merkle NL & HEMA – More visitors, more convenience, more HEMA
• Peak Ace & Pool Chlor Shop – Swimming against the COVID-19 tide
• s360 & BAUHAUS – Prioritizing Content Production with Google Trends
• Semetrical & LexisNexis – Laying Down the Law Through SEO
• Team5pm & GAMMA – How GAMMA dominates the search results on YouTube & Google

BEST SOFTWARE INNOVATION

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Adchieve – Engineering Success
• Conductor – Conductor Live
• JetOctopus – Crawler & Log Analyzer
• Link Affinity – Ethical Link Building tool & digital PR through A.I. & Machine Learning
• MarketMuse – First Draft
• MediaVision – Digital Demand Tracker
• rankingCoach FREE & marketingRadar
• Squared.io – Google Ads. Automated.
• TrueClicks – PPC Auditing & Monitoring built for Teams
• Yext – Yext Answers

BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE

• Adchieve – Engineering Success
• Kenshoo – Kenshoo Search
• Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC
• Squared.io – Google Ads. Automated.
• TrueClicks – PPC Auditing & Monitoring built for Teams

BEST GLOBAL SEO SOFTWARE SUITE

• Conductor
• LinkGraph & SearchAtlas Software Suite
• Semrush: Online Visibility Management – Game Changing Marketing Tools
• seoClarity SEO Platform – Reducing the Time from Data to Insight to Action

BEST GLOBAL SEARCH SOFTWARE TOOL

• Inlinks Optimization
• iQuanti Inc – ALPS
• LinkGraph – GSC Insights
• Semrush: Online Visibility Management – Game Changing Marketing Tools
• seoClarity – Schema Builder & Tester Make Schema Implementation as Easy as Point & Click
• Squared.io – Google Ads. Automated.
• Swydo – Swydo Reporting & Monitoring Platform
• TrafficGuard’s PPC Protection
• TrueClicks – PPC Auditing & Monitoring built for Teams
• Yext – Yext Answers

BEST GLOBAL IN-HOUSE TEAM

• Compare the Market Organic Performance Team
• DiscoverCars.com Growth Team
• heycar SEO Team
• Semrush Paid Search Team

BEST GLOBAL START-UP AGENCY (LESS THAN 2 YEARS OLD)

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• HOME OF PERFORMANCE
• LinkGraph – Agency
• Pufferr
• Tidal Digital

BEST GLOBAL SMALL PPC AGENCY

• Adcore Australia
• Burstit Digital
• DemandMore
• Docklin Digital
• Hide & Seek
• Hive Digital
• Honcho
• Launch Online
• Marketiu Agency
• WebDigital – Elevated Performance

BEST GLOBAL LARGE PPC AGENCY

Proudly Sponsored by Tribe Global

• Bluebird Media
• Crafted
• Elevate Digital
• Impression
• Logical Position
• Peak Ace AG
• Semetrical
• Synergize
• Traffic Builders
• Unity Online

BEST GLOBAL SMALL SEO AGENCY

• Clever Touch Marketing
• FARFETCH Platform Solutions SEO
• five elements digital
• Honcho
• JBH – The Digital PR Agency
• Manaferra
• NOVOS
• Pixel Nordic AB
• Re:signal

BEST GLOBAL LARGE SEO AGENCY

The judges have decided, due to the quality of entries, there will be a Winner and Silver Award in this category

• Impression
• Megantic
• Merkle SEO
• Peak Ace AG
• Semetrical
• SEO Sherpa
• StudioHawk
• The SEO Works
• Unity Online
• Victorious

BEST GLOBAL SMALL INTEGRATED SEARCH AGENCY

• Aqueous Digital
• SEOgroup Interactive SA

BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY

• Core
• Crafted
• Grupa TENSE Polska
• Impression
• Logical Position
• Peak Ace AG
• Rise at Seven
• Traffic Builders