European Search Awards 2021 – The Winners!

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Congratulations to all of the European Search Awards winners, and a huge well done to each of our finalists.

We hope you had a fun at the virtual #EuSearchAwards and enjoyed the celebrations with your teams and friends over video calls and on social.

You can watch the full virtual event here.

The 2021 Winners

 

BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (LARGE)

Sponsored by five elements digital

Winner:

  • s360 & Swappie – Taking over Amazon and Apple on SEO

Also nominated were:

  • Evolved Search & Drench – Running a fresh approach to Search
  • Hallam & Protrade – Agency Provides Digital Toolkit for 392% Organic Growth
  • Impression & Queensmith – Getting Customers Engaged
  • K2 Precise & Leroy Merlin – Freeze out
  • Merkle NL & Leen Bakker – Replatforming from webshop to marketplace
  • Reflect Digital & Ace Sheds – Building an Ace Search Strategy for Ace Sheds
  • Reflect Digital & Hopes Grove Nurseries – Growing a Sell-out SEO Strategy
  • s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
  • Zeo Agency & Decathlon Turkey – Stay Active, Stay Optimized!

BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (SMALL)

Winner: 

  • Re:signal & ASICS – Going the extra mile!

Also nominated were:

  • Centrumrowerowe.pl – Cycling to the top!
  • Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing
  • Elephate & wOkularach.pl – Organic Traffic Revenue Increased by Content Campaigns
  • GA Agency & Calzedonia Group – Global SEO Project for 4 Ecommerce Fashion Brands
  • Journey Further & 247 Blinds – It’s curtains for the big brands: how we used relevance data to increase market share for 247blinds.co.uk
  • Markethinkers & Avansas – Listening to the User’s Voice
  • NOVOS & Bloom & Wild – The SEO-powered wild growth of Bloom & Wild
  • Onely & TIM S.A. – Holistic SEO Campaign
  • Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense

BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (LARGE)

Winner: 

  • Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Also nominated were:

  • Digital Ethos & Swift Direct Blinds – Blinding Growth
  • Fusion Unlimited & Halfords – Driving footfall through Paid Search
  • Impression & Abigail Ahern – Black Friday: A Premium Promotion
  • PromoTraffic & DIY supermarket chain – Boosted out of this world
  • Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
  • Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
  • Traffic Today & Top1Toys – In the heat of the moment
  • Wolfgang Digital & Intersport Elverys – From Panic to Action!
  • Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!

BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (SMALL)

Winner: 

  • Panogram & Lightup – From Winning to Doubling

Also nominated were:

  • Burstit Digital & Cura of Sweden – Snuggle up and enjoy
  • Hide and Seek & Topjaloezieën – Blister Blinds Campaign
  • Hide and Seek & Tuin Ltd – Google Search Campaigns: ROAS through the Log Cabin’s roof
  • Intren & Alinda – Take advantage of boredom caused by lockdown
  • iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
  • Journey Further & Majestic Wine – Popping the corks with PPC
  • Myprotein – Driving Growth Without Gyms
  • Pipar\Engine & Olís – Shooting for the Moon
  • Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy

BEST USE OF SEARCH – FINANCE (SEO) (LARGE)

Winner: 

  • Wavemaker UK & Compare the Market – Defend, Grow, Innovate

Also nominated were:

  • Absolute Digital Media & Fast Loan UK
  • Absolute Digital Media & Quid Market
  • Evolved Search & thinkmoney – Investing in the right Search agency pays interest
  • ICS digital & IG – 16 – Global Markets and 1.2 Million Monthly Visitors from Content Fuelled SEO
  • iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
  • ROAST & Experian – Forging Long Term Success
  • SIDN Digital Thinking & Liberbank – Growing in transition
  • Whites Agency & Nationale Nederlanden Polska – 870% site traffic increase despite the pandemic and decreased interest in insurance
  • Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!

BEST USE OF SEARCH – FINANCE (SEO) (SMALL)

Winner: 

  • Re:signal & WorldRemit – A better, secure and FASTER way to send money

Also nominated were:

  • Compare the Market & Sticky – Best Use of Search
  • Elephate & EFL – ‘Business and You’ Organic Traffic Growth
  • iProspect Ireland & AIG – Driving to the top of the SERP
  • Pixel Nordic AB & Speqta – How Speqta boosted rankings for highly competitive keywords in the financial sector in Sweden
  • Pufferr & New Bond Street Pawnbrokers – Adapting to a New Reality by Achieving SEO Excellence, Agility & Innovation
  • Relevance & World Gold Council – The Golden Asset (SEO)
  • RVU – Credit where credit is due
  • Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
  • WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST USE OF SEARCH – FINANCE (PPC) (LARGE)

Winner: 

  • SIDN Digital Thinking & RCI – New Opportunities

Also nominated were:

  • Absolute Digital Media & Quid Market
  • Adthena & Staysure – Staying afloat with search
  • Core & Liberty Insurance – Driving Profitability
  • Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning
  • Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers
  • iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
  • Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.
  • Semahead & EuroLege – an effective PPC campaign for a law firm
  • Wolfgang Digital & Zurich Ireland – Optimising PPC campaigns in a post-cookie consent world

BEST USE OF SEARCH – FINANCE (PPC) (SMALL)

Winner: 

  • iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that

Also nominated were:

  • Adobe & Sainsbury’s Bank – Revisiting the Customer Journey

BEST USE OF SEARCH – TRAVEL/LEISURE (SEO)

Winner: 

  • Dept & Aruba Tourism Authority – Organic Search Strategy during COVID-19 Pandemic

Also nominated were:

  • Stickyeyes & Etihad Airways – Experience it like you’re there’
  • iProspect Ireland & Aer Lingus – Soaring to new heights of organic visibility
  • SIDN Digital Thinking & Barceló Hotels – Barceló Migration

BEST USE OF SEARCH – TRAVEL/LEISURE (PPC)

Winner: 

  • Harbingers & Kopalnia – Keeping the Mine floating, i.e., how to reach tourists in the days of the pandemic

Also nominated were:

  • Adobe & Cunard – Staying Afloat in the COVID Tempest
  • Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
  • Launch Online & Aria Resorts – Selling Holidays in a Pandemic
  • Mindshare Sweden & SAS – Search in the Time of COVID-19
  • Precis Digital & Novasol – Hedging Profit During a Global Pandemic
  • Semahead & Hydropool – How the display proved to be more efficient in lead generation than Search?
  • SIDN Digital Thinking & Ruralidays – COVID Opportunity
  • Starcom & ASICS – Winning the UK’s race for freedom

BEST USE OF SEARCH – GAMING

Winner: 

  • JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List

Also nominated were:

  • SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row
  • SIDN Digital Thinking & Sportium – Clicks increase

BEST USE OF SEARCH – THIRD SECTOR/ NOT FOR PROFIT

Winner: 

  • Innovation Visual & David Shepherd Wildlife Foundation – Pro Bono Website Rebuild & Search Consultancy

Also nominated were:

  • Core & Trócaire – Searching for Kindness
  • Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020
  • Hide and Seek & Kansfonds – A creative and successful campaign to attract new, genuinely interested people who support Kansfonds’ cause
  • Holistic SEO & Digital & Wordly – Brand Creation with Organic Search Campaign
  • Manaferra & University of the Potomac – Project 2x
  • Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information
  • SIDN Digital Thinking & Banco de Alimentos – #QueTeDen2020
  • They.pl & Janssen – Janssen4Patients Platform

BEST USE OF SEARCH – B2B (SEO) (LARGE)

Winner: 

  • Semetrical & LexisNexis – Laying Down the Law Through SEO

Also nominated were:

  • E.ON Energie Deutschland GmbH – Redesign and Optimisation of the B2B Section of eon.de
  • Fusion Unlimited & Esme – Accelerating growth for SMEs
  • Impression & Skills Training Group – Searching to Skill Up
  • Merkle & Aptaclub – United with New Parents
  • ROAST & The Access Group – Site IA Restructure
  • Rocket Digital & Oficinas Montiel – Grow +500% in organic conversions during COVID-19 vs 2019
  • s360 & easytranslate – Scaling B2B Content through 7 markets and +1.800 pages in one year
  • SIDN Digital thinking & Iberdrola – SEO for stakeholders
  • Wolfgang Digital & GSR – Ahead of the Curve: Nurturing the Early Majority

BEST USE OF SEARCH – B2B (SEO) (SMALL)

Winner: 

  • Elephate & EFL – ‘Business and You’ Organic Traffic Growth

Also nominated were:

  • GraphCMS
  • InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign
  • iProspect Ireland & Fineos – Back2Business
  • Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs
  • Markethinkers & Avansas – Listening to the User’s Voice
  • MediaVision & Instant Offices – Selling office space during a pandemic

BEST USE OF SEARCH – B2B (PPC) (LARGE)

Winner: 

  • Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

Also nominated were:

  • Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning
  • Core & Declaron – Brexit Bonanza
  • Embryo & The Insurance Octopus – Reaching further with Custom Scripts
  • Like Reply & WINDTRE BUSINESS PARTNER – Sales Digital Network
  • Precis Digital & Templafy – Building a Predictive & Scalable Model for Growth
  • Resolution Denmark & IF Commercial – Beating Google’s Smart Bidding with custom low volume bid algorithm
  • SIDN Digital Thinking & Billin – User Quality
  • Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19
  • Wolfgang Digital & Trend Micro – Refining the B2B Funnel with Google AI in Mind

BEST USE OF SEARCH – B2B (PPC) (SMALL)

Winner: 

  • iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights

Also nominated were:

  • Docklin Digital & Office Depot – Future proofing digital acquisition in the midst of the pandemic
  • Relevance & World Gold Council – The Golden Asset (PPC)
  • SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship

BEST USE OF SEARCH – B2C (SEO) (LARGE)

Winner: 

  • The SEO Works help House of Oak fell the competition – From little acorns…

Also nominated were:

  • Absolute Digital Media & Fast Loan UK
  • Bluerank & Orange – long live the new content king
  • Crafted & Go Construct – Building New Careers in Construction
  • Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company
  • Impression & Gazeboshop – Pitching to a new audience
  • K2 Precise & Leroy Merlin – Freeze out
  • s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
  • s360 & Swappie – Taking over Amazon and Apple on SEO
  • SIDN Digital Thinking & Hello Auto – Launching the start-up

BEST USE OF SEARCH – B2C (SEO) (SMALL)

Winner: 

  • Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense

Also nominated were:

  • GA Agency & Calzedonia Group – Global SEO Project for 4 B2C Fashion Brands
  • Klikkmánia & Profession.hu – Skyrocketing organic job applications
  • Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits
  • WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST USE OF SEARCH – B2C (PPC) (LARGE)

Winner: 

  • Impression & Topps Tiles – Topp of the Shopps

Also nominated were:

  • Bluerank & enel-med – Proactivity and partnership as a way to robust growth
  • Crafted & Natural History Museum – Growth amongst uncertainty.
  • Digital Ethos & Swift Direct Blinds – Blinding Growth
  • Merkle NL & HEMA – More visitors, more convenience, more HEMA
  • Netprofiler & New York Pizza – NY Pizza goes local
  • PromoTraffic & Europ24 – How to scale Google Ads campaign to double the revenue and increase ROAS?
  • Semahead & Memoria – The success of an online campaign in a difficult funeral industry
  • SIDN Digital Thinking & Campus Training – B2C Optimization
  • Traffic Today & Top1Toys – In the heat of the moment

BEST USE OF SEARCH – B2C (PPC) (SMALL)

Winner: 

  • Hide and Seek & CombiTools – Hijacking the lower funnel

Also nominated were:

  • Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
  • DemandMore & Harvey Jones – Breaking Records
  • iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY
  • Pipar\Engine & Lanullva – Ullklær for the Win
  • Pipar\Engine & Olís – Shooting for the Moon
  • Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

BEST USE OF SEARCH – AUTOMOTIVE (LARGE)

Winner:

  • Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company

Also nominated were:

  • iProspect, Autotrack, Danny van Schooten & Ray Wolf – Text Ad Foundation
  • Merkle NL & Stern – From 10 domains to a top-level platform
  • Performics & OnCrawl – Hybrid SXO for Renault Europe
  • Promotraffic & Unitrailer DE – DSA campaign + Affinity analysis = A perfect combination
  • s360 & Kia – Movement that inspires with Search
  • Semahead & Wadowscy Volvo – an effective PPC campaign in the automotive industry
  • SIDN Digital Thinking & BP – Drive to store BP

BEST USE OF SEARCH – AUTOMOTIVE (SMALL)

Winner:

  • Havas Media Ireland & Hyundai – Driving On To Better

Also nominated were:

  • Digimetri & Otopratik – Fast-fit accessible online
  • INTREN & AKH – Increase car tire sales during a pandemic
  • Performics & Toyota – All 4 Wheels of Organic Traffic Journey
  • PR Agency One & Auto Trader – Eau de New Car
  • VooDoo & Crossings Toyota – 280% Increase in High Quality Phone Calls YoY

BEST USE OF SEARCH – HEALTH (LARGE)

Winner:

  • Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have

Also nominated were:

  • Bluerank & enel-med – Proactivity and partnership as a way to robust growth
  • Grupa TENSE & rehab.pl – A Million clicks in the YMYL sector for 100$ a month
  • Harbingers & Diagnostyka – how to become the leading source of coronavirus medical information
  • Mediaworks & myGP – Meeting increased healthcare demands with SEO digital downloads campaign
  • Merkle & Aptaclub – United with New Parents
  • Peak Ace & Zava – Trust me, I’m an online doctor
  • Promotraffic & Maczfit – Greater return on campaign with a smaller budget
  • s360 & Profil Optik – From an eCommerce focus to an eye health platform
  • SIDN Digital Thinking & Caser Seguros – Health SEO Campaign

BEST USE OF SEARCH – HEALTH (SMALL)

Winner:

  • 56K Digital & Apohem – Injecting SEO Performance into Apohem

Also nominated were:

  • Burstit Digital & Cura of Sweden – Snuggle up and enjoy
  • Havas Media Ireland & UPMC – Trusted Care, Close to Home
  • Helping Hands – From surviving to thriving in a global pandemic
  • Performics & OK – OK, Let’s Be Healthy Together
  • Performics & Strepsils Herbal – First Aid for Sore Throat
  • PHD Media & Bayer – Dynamic Pollen Level in Paid Search
  • Result Media & Medicover – Result Driven Marketing in the MediStore campaign
  • Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
  • Tecmark & Simon Moyes – The SEO Campaign Without Building a Single Link

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner:

  • Up&More & Ronson Development – #wedomore

Also nominated were:

  • five elements digital & Imobiliare.ro
  • SIDN Digital Thinking & Grupo Torres – Search Web Adaptation
  • Strata & connective3 – A bespoke local PPC approach
  • Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together

BEST USE OF SEARCH – FMCG (LARGE)

Winner:

  • SIDN Digital Thinking & Ebro Food – Rice, the perfect ingredient for any recipe

Also nominated were:

  • Canopy & Dr Max – WE LISTEN TO PEOPLE AND GIVE THEM WHAT THEY WANT!
  • Dept & Apetina – Inspiring and activating on Pinterest
  • Dept & Blue Band – Pinterest campaign ‘Dan geef je ze wat mee’
  • Greenhouse & Nespresso – Optimizing towards Customer Lifetime Value…. What else?
  • Semahead & Chocolissimo – The Sweet and Successful Mixture of Data and Strategy
  • Threepipe & McCormick – Spice up your Life
  • widoczni & alezwierzaki.pl – Rising Star in Pet Industry
  • Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe

BEST USE OF SEARCH – FMCG (SMALL)

Winner:

  • Up&More & Pizza Dominium – A recipe for tripling revenues in a year

Also nominated were:

  • Basta digital & Popradské – Reaching Coffee and Tea Lovers Through Content
  • Journey Further & Farmison Co – Using product-led PR to bring home the bacon

BEST USE OF SEARCH – FASHION

Winner:

  • Pipar\Engine & Lanullva – Ullklær for the Win

Also nominated were:

  • Boosmart & Penti – “Yellow Friday Campaign”
  • Fragile media & Gant – Customer journey throughout categories
  • Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula
  • Harbingers & Quiosque – Pandemic-Proof Strategy
  • Precis Digital & Baum und Pferdgarten – Boosting Sales and Visitors Through Micro Conversions
  • PromoTraffic & Puccini – How to increase the revenue by 23% during the pandemic in a tourist-related industry
  • Semahead & Vitkac – premium solution for the premium target group
  • Sempai & DeeZee – Who run the World? DeeZee Girls!
  • SIDN Digital Thinking & Camper – Increasing sales

BEST LOCAL CAMPAIGN (SEO)

Winner:

  • Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

Also nominated were:

  • Adwise & Kees Smit Tuinmeubelen – Store visits Kees Smit increased by 170%
  • Dept & Pallas Kliniken – Excellent eye care, easily found
  • Grupa TENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible
  • Ideo Force & OtoTatry – Seize the moment – see the Tatras
  • PromoTraffic & Laurem – Local SEO in the time of pandemic
  • Resolution Denmark & Specsavers Northern Europe – Exploiting and gaming hyper local searches by bringing an optician to every street corner near you
  • Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View
  • SIDN Digital Thinking & Maslife – Local Directory

BEST LOCAL CAMPAIGN (PPC) (LARGE)

Winner:

  • Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have

Also nominated were:

  • Fingerspitz & Kwalitaria – Delighting during COVID-19
  • Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
  • Memoria & Semahead – Localizing the nationwide brand with the Google Ads Location Targeting API
  • Resolution Denmark & Godt Smil – Keeping 180 local dentists busy during Covid-19
  • SIDN Digital Thinking & BP – LOCAL CAMPAIGNS
  • Strata & connective3 – A bespoke local PPC approach
  • Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
  • Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits

BEST LOCAL CAMPAIGN (PPC) (SMALL)

Winner:

  • iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY

Also nominated were:

  • Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
  • iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns
  • Pipar\Engine & Lanullva – Ullklær for the Win
  • Pipar\Engine & Olís – Shooting for the Moon
  • WebDigital & Semplus – Conquering the market with +2000% ROAS

BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)

Winner:

  • GrupaTENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible

Also nominated were:

  • Absolute Digital Media & Total Fishing Tackle
  • Adwise & Vandentop Tuinhout – Website migration vandentop.nl leads to an increase of 123% in online revenue
  • Boosmart & TurkNet – “Competing in ISP Industry with a Startup Spirit”
  • Cube Group & Orkla Care – How Möller’s became a search engine leader among fish oil producers on Polish market
  • DWF & Fetal Care – Raising Awareness and Fighting the Stigma of Infertility
  • EACTIVE #wiemyjak & Pool Design – Semantic keyword targeting
  • Kompan.pl & Weterynaryjny.pl – wszystko dla waszych zwierząt (anything for your pets)
  • PromoTraffic & i-Sprzęt
  • SIDN Digital Thinking & Hello Auto – Start-up

BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)

Winner:

  • Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

Also nominated were:

  • Digimetri & Lansinoh – Search as curious as baby
  • First Internet & Fire Shield Systems – Keeping SEO lit on a low budget
  • Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information
  • RVU – Kingdom of Jewels
  • RVU – Renewable Universities
  • Venture Stream & Direct 4 Baby – Record Breaking SEO Strategy
  • Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
  • Visibility & Lexika – Content Marketing with Google Cloud Translation
  • WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)

Winner:

  • Like Reply & Maldarizzi Automotive – Smart Bidding Local Campaign

Also nominated were:

  • EACTIVE #wiemyjak & Wozimysie.pl – High ROAS Campaign
  • Kompan.pl & Tchibo – Ekspresy do kawy (Coffee machines)
  • PromoTraffic & TopSanit (Small) Budget, Big Results
  • Semahead & Apteco.pl – ambitious start of new e-commerce pharmacy pharmacy ecommerce
  • SEO Works & Pharmacy Online – PPC is the best medicine
  • SIDN Digital thinking & Hammam Al Ándalus – There are gestures that never end
  • Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19
  • Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
  • Traffic Today & Top1Toys – In the heat of the moment

BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)

Winner:

  • Visibility & Svet Stromčekov – Christmas Trees Performance Campaign

Also nominated were:

  • AdPeak & Olsen – ‘Transition of a fashion industry brand from offline to online model during the pandemic’
  • Intren & Alinda – Low-budget & New market
  • Klikkmánia Ltd. & Webshop Global Ltd. – Happy Nappy
  • Pipar\Engine & VFS – Nailed it!
  • Up&More & Poster Polytechnic – A patent for +100% uplift ROAS from Google Ads in 3 months
  • Up&More + Pizza Dominium – A recipe for tripling revenues in a year
  • WebDigital & Dwyn – David beats Goliath with +2500% ROAS
  • WebDigital & E-Acumulatori – Performance kit to go from 72% to 2445% ROA
  • WebDigital & Semplus – Conquering the market with +2000% ROAS

BEST INTEGRATED CAMPAIGN (LARGE)

Sponsored by Optmyzr

Optmyzr

Winner:

  • Hallam & Orgvue – Unified Search Campaign Drives Best-Ever Closed Won Revenue For Orgvue

Also nominated were:

  • Clicky Media & Raleigh – Powering Electric Results
  • Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020
  • Digital Ethos & Swift Direct Blinds – Blinding Growth
  • Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
  • iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
  • Merkle & Benefit Cosmetics – SERP Flawless Full Coverage
  • Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
  • Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
  • Wolfgang Digital & Woodie’s – We’re All Homemakers

BEST INTEGRATED CAMPAIGN (SMALL)

Sponsored by Optmyzr

Optmyzr

Winner:

  • Hide and Seek & Nxt Museum – Launching a New Media Art institution

Also nominated were:

  • Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital
  • First Internet & Kandy King – Sweet Growth
  • Loud Mouth Media & BES – Fixing a leaky search strategy
  • Mavericks & Elefant – Singles’ Day
  • Pipar\Engine & Olís – Shooting for the Moon
  • Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy
  • Visibility & NaMaximum – Integrated PPC + SEO Campaign for YMYL

MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)

Winner:

  • Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Also nominated were:

  • Bluebird Media & KitchenTime – Growth does not equal success
  • Dept & Rituals – Data driven dynamic retargeting campaigns
  • Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
  • Harbingers & KPR – heroes in aid of companies
  • Merkle & NOW TV – Unbelievable J.E.F.F: Completely Automated Football Coverage
  • Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
  • SIDN Digital Thinking & Barceló Hotels – Worldwide Strategy
  • Stickyeyes & Science in Sport – A channel agnostic approach to Black November

MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)

Winner:

  • Panogram & Lightup – From Winning to Doubling

Also nominated were:

  • Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
  • iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
  • Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)

Sponsored by five elements digital

Winner:

  • Semetrical & LexisNexis – Laying Down the Law Through SEO

Also nominated were:

  • Dept & Dayrize – Building the new Marketplace
  • Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
  • iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
  • Kompan.pl & Akord – producent mebli (furniture factory)
  • OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results
  • s360 & Swappie – Taking over Amazon and Apple on SEO
  • SIDN Digital Thinking & Sportium – Increase of SEO pages
  • Traffic Today & Raamdecoratie.com – Dominating the Dutch roller blind market by means of custom facets

MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)

Sponsored by five elements digital

Winner:

  • Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

Also nominated were:

  • GraphCMS – Build Your DXP
  • Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
  • Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

BEST SEO CAMPAIGN (LARGE)

Winner:

  • s360 & Swappie – Taking over Amazon and Apple on SEO

Also nominated were:

  • connective3 & thortful – Achieving a 1000% ROI from organic search
  • DWF & Vivre – 2,5 mil. organic visits increase in 2020
  • Evolved Search & Drench – Running a fresh approach to Search
  • Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
  • Impression & Topps – Recovering back to the Topp
  • s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
  • Semetrical & LexisNexis – Laying Down the Law Through SEO
  • Wolfgang Digital & Clario – Plotting an Organic Brand Launch
  • Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!

BEST SEO CAMPAIGN (SMALL)

Winner:

  • Re:signal & ASICS – Going the extra mile!

Also nominated were:

  • Centrumrowerowe.pl – cycling to the top!
  • GraphCMS – Build Your DXP
  • InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign
  • iProspect Ireland & AIG – Driving to the top of the SERP
  • iProspect Ireland & Workplace – Connecting people through organic traffic
  • MediaVision & Share to Buy – Best SEO Campaign
  • Re:signal & WorldRemit – A better, secure and FASTER way to send money
  • Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View – Major Organic Traffic Increase
  • Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

BEST PPC CAMPAIGN (LARGE)

Winner:

  • Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Also nominated were:

  • Bluebird Media & KitchenTime – Growth does not equal success
  • Digital Ethos & Swift Direct Blinds – Blinding Growth
  • Evolved Search & Mattress Online – Plumping up Paid performance
  • Merkle NL & HEMA – More visitors, more convenience, more HEMA
  • Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
  • PromoTraffic & SneakerStudio – Performance + Branding = Success!
  • SIDN Digital Thinking & Campus Training – B2C Optimization
  • Wolfgang Digital & Intersport Elverys – From Panic to Action!
  • Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!

BEST PPC CAMPAIGN (SMALL)

Winner:

  • Launch Online & Aria Resorts – Selling Holidays in a Pandemic

Also nominated were:

  • Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
  • DemandMore & Harvey Jones – Breaking Records
  • Hide and Seek & CombiTools – Automation with Data Feeds
  • Hide and Seek & Topjaloezieën – PPC Campaign
  • iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
  • Panogram & Lightup – From Winning to Doubling
  • Pipar\Engine & Lanullva – Ullklær for the Win
  • WebDigital & DualStore – Right performance package for +3500% ROAS
  • WebDigital & ForIT – Gain market share with +5500 ROAS

BEST PAN EUROPEAN CAMPAIGN

Winner:

  • Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow

Also nominated were:

  • iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
  • iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
  • iProspect Ireland & Workplace – Connecting people through organic traffic
  • JBH The Digital PR Agency & Money.co.uk – Celebrity Chef Credit Report
  • Re:signal & ASICS – Going the extra mile!
  • Sempai & DeeZee – Who run the World? DeeZee Girls!
  • SIDN Digital Thinking & Sendiroo – European SEO Campaign

BEST USE OF CONTENT MARKETING (LARGE)

Winner:

  • Bluerank & Orange – long live the new content king

Also nominated were:

  • Blue Array & GoCardless – Gatecrashing the financial SERPs
  • connective3 & thortful – Achieving a 1000% ROI from organic search
  • Harbingers & JOICO – Staying JOIful
  • Impression & AskTraders – A Quality Investment
  • Peak Ace & Zava – Trust me, I’m an online doctor
  • Sempai & innogy – Against the Wind with innogy – Sales in Pandemic Tension
  • SEMTR & L’oreal Turkey / Cildimveben – 1M Organic Traffic in 10 Months Through Comprehensive Content Strategy
  • Stickyeyes & Etihad Airways – ‘Experience it like you’re there’
  • Wolfgang Digital & Clario – Plotting an Organic Brand Launch

BEST USE OF CONTENT MARKETING (SMALL)

Winner:

  • Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing

Also nominated were:

  • Compare the Market & Sticky – Best Use of Content Marketing
  • Elephate & VOX – Content Marketing Campaigns on Homes, Interiors & Emotions
  • Good Brothers & broadbandchoices – The Science of Scare Project
  • Havas Media Ireland & AXA – Building New Audiences With SEO
  • iProspect Ireland & Allianz Care – Helping Expats find Happiness during a Global Pandemic
  • iProspect Ireland & Workplace – Connecting people through organic traffic
  • Performics & Uni baby – Data-Driven Parenthood
  • PR Agency One & Auto Trader – Eau de New Car
  • Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits

BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)

Winner:

  • Peak Ace & Zava – Trust me, I’m an online doctor

Also nominated were:

  • connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates
  • Impression & We Are Marmalade – Driving Success in a Competitive SERP Landscape
  • Propellernet & Pour Moi – Digital PR to get you noticed
  • SIDN Digital Thinking & Smoking Paper – Integrated Smoking Mask / Miquel & Costas

BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)

Winner:

  • PR Agency One & Auto Trader – Eau de New Car

Also nominated were:

  • Elephate & VOX – Digital PR Campaigns on Homes, Interiors & Emotions
  • Good Brothers & broadbandchoices – The Science of Scare Project
  • HomeToGo Inbound Marketing Team – 2021 Travel Trends
  • Sweet Spot PR & DER Tour – The 2020 DERTOUR Accommodation Price Index
  • Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
  • WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner:

  • YouTube Marketing Agency 5PM & GAMMA – How GAMMA dominates the search results on YouTube and Google

Also nominated were:

  • Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital
  • Harbingers & Arskom Sport Brokers – YouTube – #GameChanger in sport
  • Pipar\Engine & Lanullva – Ullklær for the Win
  • Pipar\Engine & Olís – Shooting for the Moon
  • Promotraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce
  • Sempai & DeeZee – Who run the World? DeeZee Girls!
  • SIDN Digital Thinking & Grupo MASMOVIL – Telco Contents
  • Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
  • Wolfgang Digital & Elverys – From Panic to Action!

BEST USE OF DATA (PPC) (LARGE)

Winner:

  • Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide

Also nominated were:

  • Adthena & Staysure – Staying afloat with search
  • Bluebird Media & KitchenTime – Growth does not equal success
  • Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaite’s Success
  • iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
  • Mediaworks & Viovet – Unrivalled audience insights drives strong Google Shopping results
  • Merkle NL & HEMA – More visitors, more convenience, more HEMA
  • Precis Digital & Zizzi – Pushing Growth with Data, Tech, and Value Buckets
  • Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
  • Traffic Builders – WebWinkel Vakdagen – Lead Qualifier Visitor Record

BEST USE OF DATA (PPC) (SMALL)

Winner:

  • iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that

Also nominated were:

  • Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
  • Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
  • iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
  • iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns
  • Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

BEST USE OF DATA (SEO) (LARGE)

Winner:

  • s360 & BAUHAUS – Prioritizing Content Production with Google Trends

Also nominated were:

  • Bluerank & Orange – long live the new content king
  • EACTIVE #wiemyjak & Czas zegarków – An unusual error caused a 90% drop in SEO
  • Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
  • Mediaworks & Where The Trade Buys – Total Cost of Cancelled Christmas Markets
  • OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results
  • Propellernet & PureGym – Real-time Keyword Research During Lockdown
  • Semetrical & LexisNexis – Laying Down the Law Through SEO
  • SIDN Digital Thinking & Yext & Palladium – Our clients’ searches are gold
  • Wavemaker UK & Compare the Market – Wavemaker Ripple

BEST USE OF DATA (SEO) (SMALL)

Winner:

  • Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

Also nominated were:

  • five elements digital & Imobiliare.ro – Business Intelligence for SEO
  • JBH The Digital PR Agency & Money.co.uk – The Dirty Delivery Report
  • Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution

BEST SOFTWARE INNOVATION (26 staff or over)

Winner:

  • Increasingly & Scandiborn – AI Collections

Also nominated were:

  • Adchieve – Engineering Success
  • Conductor – Conductor Live
  • iQuanti Inc – ALPS (Analytics Led Platform for Search)
  • Like Reply – bLocal
  • rankingCoach – Jump-starting small businesses with marketingRadar
  • Senuto – SEO Analytics Platform
  • Surfer – Content Intelligence
  • Yext – Yext Answers

BEST SOFTWARE INNOVATION (Up to 25 staff)

Winner:

  • TrueClicks – PPC Auditing & Monitoring built for Teams

Also nominated were:

  • Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script
  • InLinks – Search Engine Understanding
  • JetOctopus
  • Link Affinity – Ethical Link Building tool and digital PR through A.I. and Machine Learning
  • PPC Ad Editor – Mockup & Share your Paid Search Campaigns the Easy Way
  • PPC Samurai – Automation Without Compromise
  • SearchPilot – SEO A/B testing platform
  • Squared.io – Google Ads. Automated

BEST SEO SOFTWARE SUITE

Winner:

  • Conductor

Also nominated were:

  • iQuanti Inc – ALPS (Analytics Led Platform for Search)
  • OnCrawl – Technical & Data SEO platform
  • Pi Datametrics
  • Senuto – SEO Analytics Platform
  • Siteimprove – SEO

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner:

  • TrueClicks – PPC Auditing & Monitoring built for Teams

Also nominated were:

  • Adchieve – Engineering Success
  • Kenshoo – Kenshoo Search
  • Marin Software – MarinOne
  • Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC
  • PPC Samurai – Automation Without Compromise
  • Sempai – Sempai Merchant 360
  • Squared.io – Google Ads. Automated.

BEST SEARCH SOFTWARE TOOL (26 staff or over)

Winner:

  • OnCrawl – Technical & Data SEO platform

Also nominated were:

  • Sempai – Sempai Merchant 360
  • Senuto – SEO Analytics Platform
  • SEOWORK – Analytics for SEO and website quality

BEST SEARCH SOFTWARE TOOL (Up to 25 staff)

Winner:

  • TrueClicks – PPC Auditing & Monitoring built for Teams

Also nominated were:

  • Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script
  • Inlinks – Entity-based SEO Platform
  • PPC Ad Editor
  • PPC Samurai – Automation Without Compromise
  • Sitebulb – SEO Auditing Tool
  • Squared.io – Google Ads. Automated.
  • Swydo – Swydo Reporting & Monitoring Tool

BEST IN-HOUSE TEAM

Winner:

  • WATT24 – Marketing Team

Also nominated were:

  • Compare the Market – Organic Performance Team
  • Harbingers
  • Heycar – SEO Team
  • HomeToGo – Inbound Marketing Team
  • Milrab – Team Marketing
  • Myprotein – Paid Search Team
  • Red Ventures UK – Organic Search Team

BEST SMALL PPC AGENCY

Winner:

  • Docklin Digital

Also nominated were:

  • Burstit Digital
  • DemandMore
  • Hide and Seek
  • Launch Online
  • WebDigital – Elevated Performance

BEST LARGE PPC AGENCY

Winner:

  • Peak Ace AG

Also nominated were:

  • Absolute Digital Media
  • Bluebird Media
  • Boosmart Marketing Intelligence Agency
  • Crafted
  • Impression
  • Precis Digital
  • Semetrical
  • SIDN Digital Thinking
  • Wolfgang Digital

BEST SMALL SEO AGENCY

Sponsored by SEOmonitor

SEOmonitor

Winner: 

  • Re:signal

Also nominated were:

  • Altitude Internet Digital Marketing Services
  • BoostROAS
  • five elements digital
  • JBH – The Digital PR Agency
  • Manaferra
  • Pixel Nordic AB
  • Thunderbolt Digital

BEST LARGE SEO AGENCY

Sponsored by SEOmonitor

SEOmonitor

Winner: 

  • Peak Ace AG

Also nominated were:

  • Absolute Digital Media
  • Blue Array
  • Evolved Search
  • Impression
  • Merkle UK SEO Team
  • Reddico
  • Semetrical
  • SIDN Digital Thinking
  • Wolfgang Digital

BEST SMALL INTEGRATED SEARCH AGENCY

Sponsored by SEOmonitor

SEOmonitor

Winner:

  • Aqueous Digital

Also nominated were:

  • GA Agency
  • Loud Mouth Media
  • MediaVision
  • The Good Marketer

BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by SEOmonitor

SEOmonitor

Winner: 

  • Peak Ace AG

Also nominated were:

  • Absolute Digital Media
  • Bluerank
  • Core
  • Crafted
  • Fusion Unlimited
  • Hallam
  • Impression
  • Stickyeyes Group
  • The Media Image
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