European Search Awards 2019 – The Winners

BEST USE OF SEARCH – RETAIL

Sponsored by SEOmointor

Winner: Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy

Also nominated were:

• Click Consult & Liverpool ONE – Welcoming Record Numbers to Liverpool ONE
• Dept & nettoshop.ch – One Size Does Not Fit All
• Docklin Digital & Apotek Hjaertat – Automation & Innovation driving growth
• Havas Media; Ecselis and giffgaff – Powered by Search, Run by You
• Impression and Feel Good Contacts – Visionary Gains
• Loud Mouth Media & Harry Corry – Omni-channel approach through Google Ads
• Precis & Musti Group – Consolidated Omni-growth
• Propellernet & Evans Cycles – Heartwork
• Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

BEST USE OF SEARCH – FINANCE

Sponsored by Loud Mouth Media

Winner: Re:signal & WorldRemit – Sending Money Around the World

Also nominated were:

• Absolute Digital Media & Uncle Buck – Bucking The Trend
• Core & Aviva Ireland – How to win at search in a market where queries shrink 20% year on year
• Cube Group & Provident Poland – Data-Driven Two-Fold Increase in the Red Ocean of Loan Industry
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Edit and Paymentsense – The Small Business Series
• Evolved Search – Lending an expert hand to ABC Finance
• Evolved Search – Making Content Count for Money Guru
• Found & AllClear – Results Insured
• Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
• Verve Search & GoCompare – Wheeler Dealer

BEST USE OF SEARCH – TRAVEL / LEISURE

Winner: Blueclaw & Royal Caribbean – Cruise Deals: 101% Increase in Bookings For A Global Travel Brand

Also nominated were:

• Crafted & Preferred Hotels & Resorts – Global remarketing with incredible efficiency
• Edit and SpaSeekers.com – Global Relaxation
• Harvest Digital & Sziget – Sziget Festival 2018
• iProspect Ireland & Aer Lingus – A direct route to direct response
• iProspect Ireland & Clayton Hotels – Click On Clayton – Putting the Click Back into PPC
• Loud Mouth Media & Flash Pack – European Google Ads Campaign
• MediaCom Worldwide & American Airlines – How MediaCom helped on-board new valuable and loyal customers for American Airlines
• Propellernet & Celebrity Cruises – Music Mapped
• Reprise – A Smart Search Strategy for Smartbox

BEST USE OF SEARCH – GAMING

Winner: Serpact & Efirbet – BG and EN SEO Campaign

Also nominated were:

• Blueclaw & Betway – Bond in Numbers: 53 Links + 78 Pieces of Coverage From a 4-Figure PR & Content Marketing Campaign
• Core & National Lottery Ireland – Ok Google, What’s Next?’
• Greenhouse & TOTO – Content is King
• The Media Image & Grosvenor – Knockout Results For A Rising Sportsbook Contender

BEST USE OF SEARCH – THIRD SECTOR

Winner: Harbingers & Szlachetna Paczka – All Omnichannel Aboard!

Also nominated were:

• Crafted & The British Library – Getting more from Google Grants
• Dept & CTA – Working together for a sustainable farming future in Africa, the Caribbean and the Pacific
• Further Digital Marketing & British Safety Council – Core Product UK SEO Campaign
• Liberty + Love Pork – Rejuvenating the Image of Pork
• MediaVision & City Lit – Course Subscriptions & Revenue Via PPC
• Passion Digital & National Trust – How we connected 83% more people with the places they love
• SIDN & Roncalli foundation – SEO Campaign

BEST USE OF SEARCH – B2B

Winner: Semetrical & Arkadin – Global B2B SEO Campaign

Also nominated were:

• Amplifyd & Travelperk – Making Adwords great again
• Bluerank & Mascus – Better together
• Hallam – Using automation and integration to boost search profitability
• iProspect Ireland & Fujitsu PFU – Redefining PPC Best Practice
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant
• Pixel Nordic AB – Pixel helped Capcito, a startup within fintech, to rank number one and cut AdWords costs by almost 1 million SEK
• Up&More & Edenred – Reaching right businesses with trendline and machine learning

BEST USE OF SEARCH – B2C

Winner: Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

Also nominated were:

• Absolute Digital Media & Uncle Buck – Bucking The Trend
• Digitaloft & Veygo – Driving SEO Success with Digital PR
• Evolved Search – Making Content Count for Money Guru
• Impression & Buzzgrass – Sewing the Seeds for Top of Funnel Growth
• Impression & Harvey Water Softeners – User Centric Search Expansion
• iProspect Ireland & Aer Lingus – A direct route to direct response
• iProspect Ireland & Clayton Hotels Click On Clayton – Putting the Click Back into PPC
• iProspect Ireland & Energia – Tearing up the PPC rulebook
• Mabo & New Cakes – Have Their Cake And Eat It
• MediaCom Worldwide & Sony PlayStation – Propensity to Play

BEST USE OF SEARCH – HEALTH

Winner: Impression & Feel Good Contacts – Visionary Gains

Also nominated were:

• Absolute Digital Media & Longevita Hair Transplant – Hair To The Throne
• Basta digital & iClinic – The Most Visible Eye Clinic
• Cdweb, Seda S.P.A. – Search Strategy
• Dept & Parnassia Groep – Digital mindset helps an additional 100,000 patients
• Mediacom & Canesten – Let’s Talk Health
• Neadoo Digital LTD & Papadent – Medical Update Recovery
• SIDN & Sanitas
• SYZYGY & Specsavers – Audience-first, Audiology Appointment Growth
• The SEO Works – Boost Weldricks Pharmacy online health

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

Winner: Up&More with Vantage Development – Google Ad(Vantage)

Also nominated were:

• Carat, Barratt London and The London That Could Have Been – 134% Increase in Page One Keywords From PR Driven SEO
• Clean Digital & Harness Property Intelligence – PPC for 9,000 Unique Commercial Property Listings
• Jellyfish & L&C Mortgages – Project Carrot
• MediaVision & Fresh Student Living – Exceeding Targets for Organic Growth
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Performics France – SeLoger ESA Best of Search Real Estate & Property
• PromoTraffic & Inter Bud – How to reach a customer interested in buying a flat online?

BEST USE OF SEARCH – FMCG

Winner: Zenith & Nomad Foods – Scaling SEO at Speed for Nomad Foods Europe

Also nominated were:

• Absolut Drinks – Searcher Interests Drives eCRM & Sales
• Booster Box & Tannico – ED-209 (Ad Customizer)
• Greenhouse & Kruidvat – Fast Moving Search Terms
• Mediaworks & GSK – Nicotinell Success
• Mindshare UK – Warburtons Gluten Free Rebrand: Criteo Launch
• Precis & Musti Group – Consolidated Omni-growth
• s360 & Arla Foods – Closing the Content Gap with a World of Cheese
• SIDN & PULEVA
• Yellowgrape & VoordeelVanger – Data-driven visibility increase with +682% revenue uplift

BEST LOCAL CAMPAIGN

Winner: Adwise & United Retail – More store visits with a smart local advertising strategy

Also nominated were:

• Bloofusion Germany – Connecting Online and Offline with Location-Based Ads
• Bluerank – Local Mitsubishi campaigns made simple with custom PPC automation
• Core & Lidl / Buymie – Combining Value and Convenience to Beat the Competition
• Elephate & Morizon – Bike-Friendly Cities in Poland. A Smooth Ride to Media Success.
• Innovation Visual & Cannon Hygiene UK – Putting Cannon Hygiene‚ local service centres on the map
• Kubix Digital & Oleg Cassini – How we grew sales for the global brand Oleg Cassini locally
• Promotraffic & TopSanit – Don’t flush revenue down the drain
• Sixt rent a car – Being on Fire at Large Scale Local SEO
• SYZYGY & Specsavers – Better Hearing Bus Campaign
• Up&More & mPay – The mobile-payments evolution

BEST LOW BUDGET CAMPAIGN

Winner: Dept & De Splenter Schoenen – 3237% ROAS selling the last pair of shoes with Shopping 3D

Also nominated were:

• Adwise & FixjeiPhone – How the right preparation, a car ride, the new iPhone XS and pulling an all nighter resulted in 1.700+ backlinks and 170.000+ YouTube views in less than a week
• Core & Lidl – Lighting a Fyre Under PPC
• Delante & Epstryk – turn your online light for less than 5000 Euro per year!
• Local Fame- Unleashing the power of local search for the beauty sector
• Promotraffic & Atramentowka – Small budget, big success- how to understand the Client’s needs
• Retro Digital & Aploq Translations – It’s not every day you turn 500 euros per month into €20,456!
• Sempai & DrTusz – How to catch up to the competition in SEO with a monthly budget of 500 euro
• Taste, a.s. & Armed.cz – Redesign hell, let’s fight, you will lose!
• The Engine Iceland – Channel 2 Sport Station in Iceland, Project increase subscriptions

BEST USE OF PR IN A SEARCH CAMPAIGN

Winner: Impression & Envirobuild – A New Species of Search Led PR

Also nominated were:

• Barracuda Digital & Enviro Waste – Delivering sustained organic results via the circular economy
• Blueclaw & Betway – Bond in Numbers: 53 Links + 78 Pieces of Coverage From a 4-Figure PR & Content Marketing Campaign
• Edit & SpaSeekers.com – Global Relaxation
• Evolved Search – Making content count for Money Guru
• iProspect & The Body Shop – Charting the rise of veganism through data storytelling
• Propellernet & Evans Cycles – Heartwork
• Selesti & Lexham Insurance – Revving up results on the road to a 234% increase in organic sessions
• Verve Search & Lenstore – 24 Hour London
• Wolfgang Digital & DID Electrical – Newsjacking with Nostalgia and Generating an 80:1 ROAS

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Winner: Wolfgang Digital & Elverys – How a legacy brand achieved legendary results

Also nominated were:

• Bluebird Media & Artiks – Prospecting for Profitability – Hyper Local Social Driving Sales and Search Demand
• ForwardPMX & Virgin Holidays – Trending Travel Guide
• Harbingers & Capgemini – Recruitment Heroes
• UNIQ GmbH & Urlaubsguru – deutschlandLiebe
• Wolfgang Digital & DID Electrical – Newsjacking with Nostalgia and Generating an 80:1 ROAS
• Wolfgang Digital & Littlewoods Ireland – From Vanity to Sanity

BEST USE OF DATA

Winner: Adwise & Kees Smit Tuinmeubelen – Use of in-store data to optimize the mobile advertising experience

Also nominated were:

• Absolut Drinks – Searcher Interests Drives eCRM & Sales
• Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
• Dept & nettoshop.ch – One Size Does Not Fit All
• ForwardPMX & Virgin Holidays – Reaching New Heights
• iProspect and Eurostar – Inspiring Real Connections for Smooth Customer Journeys
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Precis & Musti Group – Consolidated Omni-growth
• Wolfgang Digital & DID Electrical – 0 to 50
• Wolfgang Digital & Elverys – How a legacy brand achieved legendary results

BEST INTEGRATED CAMPAIGN

Sponsored by Optmyzr

Winner: Peak Ace & Nets – The Digital Reinvention of a Nordic Payment Giant

Also nominated were:

• Bloofusion Germany – Connecting Online and Offline with Location-Based Ads
• Harbingers and ZooArt – Making money and making a change
• Impression and Harvey Water Softeners – User Centric Search Expansion
• Kubix Digital & KIA – Putting Power Into the Engine with Integrated Search Strategy
• PromoTraffic & SELFIEROOM – Strategy tailored to sales funnel
• Reprise/Initiative Junior and LEGO – Passion Points’ Campaign
• Selesti & JDP – Digital growth acceleration campaign
• The SEO Works – The SEO Works help Rab Scale new Heights
• Wolfgang Digital & DID Electrical – 0 to 50

BEST MOBILE CAMPAIGN

Winner: Adwise & Kees Smit Tuinmeubelen – Use of in-store data to optimize the mobile advertising experience

Also nominated were:

• Booster Box & Subito – Occupy Key Macro-Areas
• MediaCom Worldwide & Bose – From Online to Offline – Search Driving Store Visits
• Semahead & Pakuten – Mobile – the driving force behind sales
• Up&More & blinkee.city – A smart way to change an app install into purchases
• Up&More & mPay – The mobile-payments evolution

BEST PPC CAMPAIGN

Sponsored by Kenshoo

Winner: Merkle | Periscopix & Twitter – Making Paid Search real-time with the power of Tweets

Also nominated were:

• Adequate & Vola – How to double conversions of a market leader
• Bluerank & Mall.pl – Revenue catcher – 3D data-driven strategy
• Core & Aviva Ireland – How to win at search in a market where queries shrink 20% year on year.
• iProspect Ireland and Aer Lingus – A direct route to direct response
• iProspect Ireland and Bank of Ireland – Leveraging Brand Affinity to Target Competitors and Decrease CPA By -81%
• iProspect Ireland and Energia – Tearing up the PPC rulebook
• iProspect Ireland and Workplace by Facebook – Driving Global Efficiency at Scale
• Wolfgang Digital & Elverys – How a legacy brand achieved legendary results
• Yellowgrape & VoordeelVanger – Data-driven visibility increase with +682% revenue uplift

BEST SEO CAMPAIGN

Sponsored by SEOmonitor

Winner: s360 for Arla Foods – Closing the Content Gap with a World of Cheese

Also nominated were:

• Adwise & FixjeiPhone – How the right preparation, a car ride, the new iPhone XS and pulling an all nighter resulted in 1.700+ backlinks and 170.000+ YouTube views in less than a week
• Bluerank & Wittchen – May the Synergy be with you
• Bluerank For DOZ – SEO Emergency Quest
• Impression & Cromwell – How we REACTed to the JavaScript landscape
• Impression and Eventopedia – The Case of the Uncrawlable Pages
• Jellyfish and L&C Mortgages – Project Carrot
• Passion Digital – Winning positions 0 and 1 for Teletext Holidays
• Semetrical & Arkadin – Global SEO Campaign
• Taste, a.s & Armed.cz – Incorrectly done web redesign can disarm us!

BEST PAN EUROPEAN CAMPAIGN

Sponsored by Retro Digital International

Winner: Bluerank & Mascus – Better together

Also nominated were:

• Crafted & Preferred Hotels & Resorts – Global remarketing with incredible efficiency.
• Docklin Digital & Desenio – The Art of SEM
• Growww Digital & Popgom – Data Driven Results
• Oban International and Big Bus Tours – Delivering massive international growth in a fiercely competitive segment of the tourism industry
• PromoTraffic&SneakerStudio – Expansion into 17 markets: Machine Learning and Marketing Automation.
• Reprise – A Smart Search Strategy for Smartbox
• Reprise/Initiative Junior and LEGO – “Passion Points” Campaign

BEST USE OF CONTENT MARKETING

Sponsored by SEMrush

Winner: Verve Search & Lenstore – 24 Hour London

Also nominated were:

• Carat, Barratt London and The London That Could Have Been – 134% Increase in Page One Keywords From PR Driven SEO
• Digitas & ESERP – Education Loves Content Marketing
• Elephate & Morizon – Bike-Friendly Cities in Poland. A Smooth Ride to Media Success
• Evolved Search – Making content count for Money Guru
• ForwardPMX & Virgin Holidays – Trending Travel Guide
• Harbingers & Dr. Max – Your Money or Your Life!
• Jellyfish and L&C Mortgages – Project Carrot
• s360 & Arla Foods – Closing the Content Gap with a World of Cheese
• Wolfgang Digital & Arctic Adventures – Building On Bigfoot

MOST INNOVATIVE CAMPAIGN

Winner: Jellyfish & L&C Mortgages – Project Carrot

Also nominated were:

• Absolut Drinks – Searcher Interests Drives eCRM & Sales
• Adpeak & Pracuj.pl – Big Data, scripts and automation from words to action
• Bluerank – Personalized user experience for more engagement and sales – smart remarketing for Brand24
• ForwardPMX & Virgin Holidays – Trending Travel Guide
• iProspect Ireland & Clayton Hotels Click On Clayton – Putting the Click Back into PPC
• Kubix Digital & Mavi – Doubling E-Commerce Revenue in a Declining Economy is Like Still Fitting Into Your Skinny Jeans
• MediaVision & Instant Offices – Outstanding Growth in the Property Sector
• Nordic Morning & Arla Foods – Achieving Content Velocity with Intelligent Automation
• Promotraffic & Rolmarket – Crops increased by 30%

BEST SOFTWARE INNOVATION

Winner: Squared.io

Also nominated were:

• Bluerank
• cognitiveSEO
• Data Elasticity SL (Safecont.com)
• Factor-a | part of DEPT
• Jellyfish
• Kenshoo
• OnCrawl Rankings
• Performics Germany GmbH
• SEOmonitor

BEST PPC MANAGEMENT SOFTWARE SUITE

Winner: Spaceboost – The PPC automation software to democratize paid search advertising

Also nominated were:

• ADchieve
• Kenshoo Search
• Sempai SEM Agency – Sempai Merchant 360
• Squared.io – Audit & Automation for Google Ads

BEST SEO SOFTWARE SUITE

Winner: SEMrush – SEO & Content Workflow

Also nominated were:

• Botify
• cognitiveSEO – Cutting-Edge SEO Tools
• OnCrawl Data³
• rankingCoach 360
• Senuto – SEO Analytics Platform
• Surfer

BEST SEARCH SOFTWARE TOOL

Winner: OnCrawl – Technical SEO Platform

Also nominated were:

• Botify
• cognitiveSEO – Cutting-Edge SEO Tools
• crawlOPTIMIZER.com – SEO -Tool for Automated Log File Analysis
• DeepCrawl – Web Performance Data at Scale
• Marin Software – MarinOne
• SEMrush Search Visibility Toolkit -Dominating SERPs in Organic and Paid
• Squared.io – Audit & Automation for Google Ads
• upUgo Beta
• Yext

BEST IN-HOUSE TEAM

Sponsored by Pixel

Winner: HomeToGo GmbH – Inbound Marketing Team

Also nominated were:

• Better Collective A/S – Organic Performance & Digital Intelligence
• Groupon – SEM
• MoneySuperMarket – Digital Team
• Telegraph Media Group – Telegraph Commercial SEO
• UNIQ GmbH – #badass Online Marketing Team

BEST SMALL PPC AGENCY

Winner: Booster Box

Also nominated were:

• Bluebird Media
• BoostRoas
• Clean Digital
• Docklin Digital
• Fluid Digital
• Kubix Digital
• Loud Mouth Media
• Marketing Signals
• Semetrical

BEST LARGE PPC AGENCY

Sponsored by Tribe Global

Winner: Precis Digital

Also nominated were:

• Adwise – Your Digital Brain
• Crafted
• Dept
• Hallam
• Impression
• iProspect Ireland
• NMPi
• SIDN
• Wolfgang Digital

BEST SMALL SEO AGENCY

Sponsored by SEOmonitor

Winner: Re:signal

Also nominated were:

• Absolute Digital Media
• Blue Array SEO
• Digitaloft
• Kubix Digital
• Marketing Signals
• Pixel Nordic AB – your long term SEO-agency
• Relevance
• Semetrical
• Storm Creative

BEST LARGE SEO AGENCY

Sponsored by SEOmonitor

Winner: Crafted

Also nominated were:

• Click Consult
• Evolved Search
• Hallam
• Impression
• Verve Search
• Wolfgang Digital

BEST SMALL INTEGRATED SEARCH AGENCY

Winner: Kubix Digital

Also nominated were:

• ASSISTED
• MediaVision
• Relevance
• Retro Digital
• We are Harbingers – e-Commerce #GameChangers!

BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by Harbingers

Winner: Wolfgang Digital

Also nominated were:

• Bluerank
• Crafted
• Hallam
• Impression
• iProspect UK
• Mediaworks
• ROAST
• Sempai SEM Agency
• SIDN

YOUNG SEARCH PROFESSIONAL OF THE YEAR

Winner: Matthew Soakell, Mabo

Also nominated were:

• Dilan Sisodia, Storm Creative
• Dominic Whittington, Semetrical
• Hazel Ramsell, Evolved Search
• Leo Worsley, Hallam
• Neslihan Busra Emikoglu, BoostRoas
• Olivia Smith, Digitaloft
• Roman Adamita, BoostRoas

THE EUROPEAN SEARCH DIVERSITY, INCLUSION & EQUALITY AWARD

Winner: Wolfgang Digital

Also nominated were:

• Areej AbuAli
• Found
• Maddie Crawford
• MediaCom UK
• Pixel Nordic AB
• rankingCoach GmbH
• Reprise
• Retro Digital Ltd
• The Media Image
• Women.Digital

EUROPEAN SEARCH PERSONALITY OF THE YEAR

Recognition of a talented and inspiring practitioner who has revolutionised the European search industry.

Winner: Bastian Grimm, CEO & Director Organic Search, Peak Ace AG

Our judges said; “Bastian always shows an incredible insight into SEO when he talks and is very generous with his knowledge. He is also a great investor in the industry having built up a fantastic and successful agency.”