The Search Awards Series are some of the biggest digital marketing awards in the world and sponsoring them introduces you to some of the brightest and best minds in the industry.
Smaller, but equally important to the industry, the Paid Media Awards connect and celebrate the finest and foremost paid advertising experts.
In this exclusive Q&A, Headline Sponsors, Diginius, share their experience of being central to the awards and what they have gained and learned from the experience.
Don’t Panic: What motivated Diginius to sponsor the prestigious Search Awards and Paid Media Awards?
Diginius decided to sponsor the Search Awards and Paid Media because we wanted to align ourselves with an event that celebrates excellence in the digital marketing industry. As a company, we are committed to innovation and quality, and we were sure that both Don’t Panic and all the incredible nominees and winners feel the same.
Don’t Panic: How did Diginius research the impact of the Search Awards before deciding to sponsor?
We conducted thorough research into the reputation and impact of the Search Awards. This included analysing past events, the calibre of participants, and the overall reach and influence of the awards within the industry.
Don’t Panic: Which key audience did Diginius aim to reach through sponsorship?
When we first decided to sponsor, our primary audience was PPC agencies or digital marketing agencies that also do PPC. This is still the case, but over the years, we have really developed our all-in-one marketing and sales software, Diginius Insight, and added B2B intent data and lead generation tools. That has opened us up to a larger audience because our software has solutions for any business. Don’t Panic’s audience is so vast, engaged, and welcoming that it remains incredibly valuable for us as we evolve.
Don’t Panic: Was the strong reputation of Don’t Panic a deciding factor for Diginius?
Absolutely, awards and events can be very stressful and complicated, so we only wanted to work with organisers we trust. The whole Don’t Panic team are total pros!
Don’t Panic: How has Diginius leveraged sponsorship to grow brand presence and business opportunities?
We have leveraged our involvement by attending events, scheduling our own meetings around them, and actively sharing our participation across our marketing channels. This includes social media and our email marketing, ensuring our audience is aware of our commitment to industry excellence.
Don’t Panic: How does Diginius utilise sponsorship assets to maximise brand visibility?
Whenever we receive assets, we promote our sponsorships across many mediums, these mainly include socials, email marketing and across our website.
Don’t Panic: What does sponsorship mean to the wider Diginius team?
Being involved with the Search Awards is a source of pride for the entire Diginius team. We love attending the events and engaging with other professionals in the field. It helps us all keep our ears to the ground in the industry and stay up-to-date on the next big thing before it happens. Plus, it’s always fun to get all dressed up!
Don’t Panic: What global benefits has Diginius experienced from sponsoring the Search Awards?
The benefits have been substantial, including increased brand visibility, networking opportunities, and the chance to showcase our expertise on a global stage. It has helped us break into new markets and develop markets beyond our UK base. We are a global team, so it is also nice to get to travel together and meet up with team members who are not based in our headquarters. In addition to the incredible business opportunities, it is such a great way to bring the team closer together.
Interested in finding out more about sponsoring awards? Email: [email protected]
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