Entries were submitted by the UK’s most creative and forward-thinking digital agencies and in-house teams – so thank you to everyone who submitted. The shortlist only goes to show the immense talent in the digital sector across the whole of the UK. Take a look below who made the cut.
The 2019 Shortlist
Best Use of Search – Retail / eCommerce (SEO)
Sponsored by Loud Mouth Media
- Absolute Digital Media & WPC Decking – All Hands On Deck
- Benefit & Merkle – The Benefit of Voice Search
- Crafted & Frugi – A Summer of Scillyness
- Croud & OKA – E–A–T–ing our way to recovery – Google Medic Update
- Evolved Search & River Island – Building results with On–Trend Content Marketing
- MediaVision & Boux Avenue – Breaking Boundaries with Strategic SEO
- Reflect Digital & Ace Sheds – Building an Ace Search Strategy
- Resignal & ASICS Europe – Running up in the SERPs!
- Semetrical & Crown Pavilions – Using SEO to complete a Digital Transformation
Best Use of Search – Retail / eCommerce (PPC)
Sponsored by Kenshoo
- Custard – Kit Launch Campaign for Premier League Club Nets 775% ROI
- Digital Uncut & Hiyacar – PPC Puts 686% More Drivers in Seats
- Epiphany & Euro Car Parts – Racing into pole position
- Epiphany & Furniture Choice – stretching the boundaries of paid search
- Epiphany & Pandora – Delivering forward-thinking search strategies to drive ROI
- ForwardPMX – Thinking Laterally on Google Shopping with dunhill London
- Impression & Parker Brand – Tooling Up
- Jaywing Intelligence & Domino’s – Using AI to discover new audiences & drive revenue
- MediaVision & Missoma – Winning Black Friday with Paid Media
- Three & Mindshare – Searching for iPhone
Best Use of Search – Finance (SEO)
- Absolute Digital Media & Uncle Buck – Bucking The Trend
- Better Agency & loveit coverit with AXA – The Changing World
- Click Consult & Chill Insurance – Driving Chill into Pole Position
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search – Lending an expert hand to ABC Finance
- Refinitiv – Subfolder Strategy
- Resignal & WorldRemit – A better way to send money
- Screaming Frog & Moneybarn – Owning Bad Credit Vehicle Finance
- Verve Search & GoCompare Car Insurance
- WeBuyAnyHome.Com – SEO Finance Search Campaign
Best Use of Search – Finance (PPC)
- ASSISTED. & LifeSearch – Go Your Own Way
- AV Browne & Hughes Insurance – “Hi We’re Hughes”
- Brainlabs & AllClear
- Core Optimisation & NM Money – From Zero To Hero
- GoCompare – Neuromarketing PPC Campaign
- MediaCom & Petplan – The Role of Search in the Pet Owner Journey
- MediaCom North & CarFinance 247 – Accelerating PPC Growth
- MediaCom North & Hitachi – Game of Loans
- Reprise & LV=: More is Less
Best Use of Search – Travel / Leisure (SEO)
- Blueclaw & Royal Caribbean – 98% Increase In Bookings For A Global Travel Brand
- Cdweb & Azonzo – Azonzo vs. Goliath
- iCrossing – The Gift of Great Results – Virgin Experience Days
- Passion Digital – Winning positions 0 and 1 for Teletext Holidays
- Screaming Frog & Stasher – The World’s Best Tourist Attractions
- Semetrical & Golf Travel Centre – Teeing Off Against the Golfing Goliaths
- Stickyeyes & Hertz Europe – Consistently driving multi–million revenue through organic search
- StrategiQ & Jacada – Searching for Your Dream Destination
- Threepipe & Keith Prowse – Hard-hitting SEO for Keith Prowse’s Wimbledon Hospitality
- Virgin Holidays & ForwardPMX – Trending Travel Guide
- Wavemaker North & TPE – How Northern Cities Got Their Names
Best Use of Search – Travel / Leisure (PPC)
- Clicky & Toad Hall Cottages – Exponential Regional PPC Growth Campaign
- Core Optimisation & St James Hotel Mayfair – Book Direct & Save!
- Exodus Travels & Ingenuity Digital – An audience centric multi–channel paid strategy
- Harvest Digital & Sziget – 2019 Festival Campaign
- Infinity & Blue Bay Travel – Cost–per–booking reduced by PPC
- Initiative MENA – Disrupting Another Industry In The Voyage To Reach Our Consumers
- lastminute.com – ‘You search, we target – a cross–market automated approach to coverage’ – lMN Group PPC campaign
- Loud Mouth Media & Titanic Belfast – Cross–channel integration driving direct sales
- Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit With Mabo
- Merkle & Emirates – Search Better with Emirates
Best Use of Search – Gaming
- Better Collective & GrandNational.org.uk – Jockeying for position in Google SERPs
- Evolved Search & Tombola – Taking a bet on a Content–led Approach
- iProspect & BetVictor – Increasing new customers by 48% via content driven SEO
- The Media Image & Grosvenor – Knockout Results For A Rising Sportsbook Contender
- twentysix & Free Super Tips – Achieving the Top Spot through Integrated SEO
- Whites Agency & Sporticos – How data–driven SEO triggered 70% increase in conversion rate within a month?
Best Use of Search – Third Sector
- Anything is Possible & Royal Botanic Gardens, Kew – Single Search delivers record visitor numbers
- Crafted & University of Suffolk – Cleaning up at clearing time.
- Delete & Leeds Beckett University – Conquering New Audiences
- Generate UK & PACT – Generating Conversions using Google Grants
- Passion Digital & National Trust – How we connected 83% more people with the places they love
- Platypus Digital & Mental Health Foundation – Promoting better mental health through search marketing
- Sleeping Giant Media & The Aspinall Foundation – Summer Holiday Push
- Torchbox & Breast Cancer Care – Afternoon Tea with Breast Cancer Care
Best Use of Search – B2B
- Digital Clarity & Bentley SYNCHRO – Driving awareness acquisition and brand reinforcement for global B2B software business
- Evolved Search – Lending an expert hand to ABC Finance
- Finally & Kingsbury – Found. Seen. Understood.
- MediaVision & Bidwells – Delivering an SEO Strategy for the future
- MediaVision & Instant Office – Outstanding Growth in the Property Sector
- MRS Digital & FMP Global – Making Payroll Pay In The USA
- Refinitiv – B2B Masters
- Reflect Digital & Hospitality Finder – Making Hospitality Findable
- Saint-Gobain – Laying local foundations through Google My Business
- Semetrical & Arkadin – Global SEO Campaign
Best Use of Search – B2C
- Brainlabs & Pitchup – Making a pitch for personalisation
- Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search – Driving Select Car Leasing’s SEO performance to Pole Position
- ForwardPMX – Thinking Laterally on Google Shopping with dunhill London
- MediaCom North & Plumbs – Sitting Comfortably in the SERPs
- MediaVision & Boux Avenue – Performance Super Boost with Integrated Digital
- MediaVision & Fixter – Triple Digit Growth by Segmenting PPC
- MediaVision & Missoma – Winning Black Friday with Paid Media
- Samsung & Starcom – What TVs mean in 2019
Best Use of Search – Health
- Absolute Digital Media & Longevita Hair Transplant – Hair To The Throne
- AGY47 & IAS Medical – Flying high above the competition
- Impression & Feel Good Contacts – Visionary Gains
- PlatformGSK & Sensodyne – GSK SEO Migration Recovery for Sensodyne
- Life Sciences by Stickyeyes and TEVA: Supporting patients with Life Effects.
- Verve Search & Babylon Health – National Stress
- Zeo Agency & Acibadem Health Group – You Are What You E–A–T
Best Use of Search – Real Estate & Property
- Avatar Creative & Millgate – CrowdPowerTM Marketing as a Service Solution
- Chillibyte & WeBuyAnyHome.com – Best Use of Search
- MediaVision & Bidwells – Delivering an SEO Strategy for the Future
- MediaVision & Douglas & Gordan – Stellar Performance Amid Brexit Uncertainty
- MediaVision & Instant Offices – Outstanding Growth in the Property Sector
- Passion Digital & Homewise – Helping senior citizens to find a home
- Space & Time Media & Linden Homes – Smart Solutions within PPC
- Space & Time Media & CALA Homes – Driving Brand Awareness & Growth within PPC
- Space & Time Media & Jones Homes North West – PPC Campaigns
Best Use of Search – FMCG
- Benefit & Merkle – The Benefit of Voice Search
- ForwardPMX & Uber Eats – Making Every Marketing Dollar Count in New Territories
- PlatformGSK & Sensodyne – GSK SEO Migration Recovery for Sensodyne
- s360 & Arla Foods – Castello Cheese SEO Campaign
- Diageo & iProspect – The Whiskies of Westeros
Best Local Campaign
- AV Browne & Hughes Insurance – “Hi We’re Hughes”
- BP & Uberall – Driving online interactions to offline sales
- Click Consult & Liverpool ONE – Be Our Guest, Welcoming Record Numbers to Liverpool ONE
- Clicky Media & Animal Trust – The Launch of Birkenhead & Wrexham Veterinary surgeries.
- Climb Online & Dorsett Hotels – Taking on the OTAs with Local Search
- MediaVision & Fresh Student Living – GMB local listing traffic uplifts
- MediaVision & Instant Offices – Outstanding Growth in the Property Sector
- Mediaworks & Emirates – Spinnaker Tower & Seasonal Campaigns
- Saint–Gobain – Laying local foundations through Google My Business
- TMI & UNCLE.co.uk – Capitalizing on Generics in a Market with Low Brand Competition
Best Low Budget Campaign
- Digitas UK & Cadbury Gifts Direct – Mother’s Day Mini Season Expansion
- ForwardPMX & Homecentre – Using Data to Fuel In–store Growth
- MediaCom Worldwide & ThisWorks – Skin Care Problems? This Works
- Metrichub Digital & Chatham Shoes – Increasing ROAS for Chatham Shoes
- Netmatter & Brindisa – Stabilising Organic & Maximising ROI from PPC
- novel & OOSC Clothing – Head–Turning SEO Campaign
- Screaming Frog & The Solar Centre – Festive Brainteasers
- SEO Works & Shop4Fasteners – SEO Works Hit the Nail on the Head – 26:1 ROI for Shop4Fasteners
- StrategiQ & Waller Transport – The Logistics of Delivering Results
- Venture Stream & Aquacadabra – Profit Driven PPC Campaign
- Zeo Agency & iyzico – Keep Your Friends Close and Your Competitors Closer
Best Integrated Campaign
Sponsored by Optmyzr
- Click Consult & Liverpool ONE – Be Our Guest, Welcoming Record Numbers to Liverpool ONE
- Harvest Digital & Sziget Festival – Pan–European integrated campaign
- iCrossing & Visit Wales
- Impression & Envirobuild – A New Species of Integrated Marketing
- Initiative & Reprise – Smart Use of Content for LV=’s Electric Car Insurance Launch – An IPG Group Integrated Campaign
- iProspect & Marcus by Goldman Sachs – Putting the Interest Back into Savings
- JD Pipes & Selesti – Not just a pipe dream
- Marcus by Goldman Sachs – Putting the interest back into savings
- MediaCom Worldwide & PlayStation – Audience Integration Plus
- MediaVision & Boux Avenue – Performance Super Boost with Integrated Digital
- The Travel Chapter – Find Your Perfect Domain
Most Innovative Campaign
Sponsored by Deepcrawl
- Genie Goals & Karl Lagerfeld – Most Innovative Campaign
- Geronigo & Impression – An Adventure in Automation and JavaScript
- GoCompare & Microsoft Audience Network – Financial Services PPC Campaign
- Journey Further & Sky – Innovative PPC enhances customer experience and saves £7million
- Katté & Co & Park Cameras – Revenue is vanity, profit is sanity
- Liberty & Label Source – Topic Clustering Craftsmanship
- MediaVision & Boux Avenue – Performance Super Boost with Integrated Digital
- Merkle & NOW TV – Leveraging Rich Content with the Power of Inventory Management and APIs
- Merkle & Twitter – Making Paid Search Real–time With The Power Of Tweets
- Virgin Holidays & ForwardPMX – Trending Travel Guide
Best PPC Campaign
Sponsored by Marin
- Circus PPC & Miele – Immer Besser, Forever Better
- Epiphany & Pandora – Delivering forward–thinking search strategies to drive ROI
- iProspect & Saga – Scripts Shaving & Savings for Saga
- Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit With Mabo
- Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
- Merkle & NOW TV – Calm Amongst the Chaos of Westeros Maximising Game of Thrones Season 8
- Merkle & Twitter – Making Paid Search Real–time With The Power Of Tweets
- Merkle & National Accident Helpline – The Power of Bespoke Automation
- Receptional & Bill Plant Driving School – Delivering £2.4 million extra revenue YOY and 19871 more enquiries
- Three & Mindshare – Searching for iPhone
Best SEO Campaign
Sponsored by SEMrush
- Click Consult & Liverpool ONE – Be Our Guest Welcoming Record Numbers to Liverpool ONE
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search & Money Guru – How much is your data worth?
- Jamjar.com & Impression – Racing up the SERPs
- MediaVision & Instant Offices – Outstanding Growth in the Property Sector
- Resignal & ASICS Europe – Running up in the SERPs!
- Resignal & WorldRemit – A better way to send money
- Screaming Frog & Moneybarn – Owning Bad Credit Vehicle Finance
- twentysix & Free Super Tips – Achieving the Top Spot through Integrated SEO
- Zeo Agency & Akakce – Save Crawl Budget for A Rainy Day
Best Use of Content Marketing
- Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search – Lending an expert hand to ABC Finance
- Evolved Search & Money Guru – How much is your data worth?
- Evolved Search & Tombola – Taking a bet on a content–led approach
- iProspect & The Body Shop – Charting the rise of veganism through data storytelling
- MediaVision & Instant Offices – Outstanding Growth in the Property Sector
- s360 & Arla Foods – Castello Cheese SEO Campaign
- Screaming Frog & Stasher – The World’s Best Tourist Attractions
- Virgin Holidays & ForwardPMX – Trending Travel Guide
Best Use of PR in a Search Campaign
- Better Agency & loveit coverit with AXA – The Changing World
- Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search & Money Guru – How much is your data worth?
- Gone in 10 Seconds – Performance Communications & What Car? Car Security Campaign
- Koozai – Infectious Digital PR for Better2Know STI Clinics
- LG & Stickyeyes – A campaign that answered the Call of Duty.
- MediaVision & Boux Avenue – Earning Brand Love with Digital PR
- twentysix & Free Super Tips – ‘Premier League Pie Taster’ competition
- Wavemaker North & Swinton Insurance – Britain’s Most Dangerous Roads
Best Use of Social Media in a Search Campaign
- Torchbox & Breast Cancer Care – Afternoon Tea Paid Social Campaign
- Marin Software – Kiwi.com Drives 29% Incremental Lift in ROAS through Marin’s Search-Intent
- MediaCom Worldwide & ThisWorks – Skin Care Problems? This Works
Best Use of Data
- ASDA George – Not so Gross Driving Profit for Asda George
- iProspect & Mira Showers – A machine learning approach to content marketing
- iProspect & SafeStyle – Keeping you warm, Safestyle, with Machine Learning
- Jaywing Intelligence & Domino’s – Using AI to discover new audiences & drive revenue
- Mabo & LittleLife – Little Life Toddle To Success With The Help Of Mabo
- MediaCom Worldwide & PlayStation – Audience Integration Plus
- Mediaworks & Where The Trade Buys – Classification of Customers
- Merkle & Twitter – Let’s get emotional – Using sentiment to manage paid search bids
- Samsung UK & Starcom powered by Performics & Digitas – Smart Data for Smartphones
- Spark Foundry powered by Performics & RateGain with Europcar – Using Competitive Rates Effectively
- Whites Agency & Sporticos – How data-driven SEO triggered 70% increase in conversion rate within a month?
Best Software Innovation
- Adzooma – Digital Advertising Platform
- DeepCrawl – The world’s most comprehensive web crawler!
- Kenshoo Ecommerce
- Majestic – Link Context & Link Density Charts
- MarinOne by Marin Software
- OnCrawl Rankings
- Productsup – The leading ecommerce data integration platform
- Ruler Analytics – Closed Loop Marketing Attribution
- SEMrush SEO Writing Assistant
- SEOmonitor’s Signals
- Shoptimised
Best PPC Management Software Suite
- Adzooma – Digital Advertising Platform
- Brainlabs – Project X
- Kenshoo Search
- MarinOne by Marin Software
- Optmyzr – Comprehensive Search PPC Management Software Suite
- Search Ads 360
- Spaceboost – The PPC automation software to democratize paid search advertising
- Squared.io – Automation & Auditing for Google Ads
Best SEO Software Suite
- Botify
- Conductor Searchlight
- FandangoSEO – SEO Monitoring Suite
- OnCrawl Data³
- Ryte
- SEMrush Search Visibility Management
- Stickyeyes Suite 2.0 developing our tools to supercharge client campaigns
Best Search Software Tool
- AccuRanker – Keyword Rank Tracker
- Botify Analytics JavaScript Rendering from Botify
- DeepCrawl –The world’s most comprehensive web crawler!
- ForwardPMX – ShelfShare
- Little Warden – Vital Alerts for Hidden Issues
- OnCrawl Technical SEO Platform
- PPC Protect – Click Fraud Prevention
- Ryte Search Success
- SEMrush SEO & SEM solutions – One Tool for Both Worlds
- Squared.io – Automation & Auditing for Google Ads
Best In–House Team
- Better Collective – Grand National Team 2019
- Deliveroo – Paid Search Team
- GoCompare SEO & Content Team
- HomeToGo Inbound Marketing Team
- Innovation in-house with the SEO & PPC team for lastminute.com
- Learning Pool – In-House Team
- Refinitiv Digital Marketing
Best Small PPC Agency
- Adido
- Cedarwood Digital
- Circus PPC Agency
- Fluid Digital
- Loud Mouth Media
- Platypus Digital
- Relevance
- Semetrical
- Torchbox
Best Large PPC Agency
- Brainlabs
- Crafted
- ForwardPMX
- Genie Goals
- Impression
- Mabo
- The Media Image
Best Small SEO Agency
Sponsored by SEOmonitor
- Altitude Internet
- Cedarwood Digital
- Chillibyte
- Digitaloft
- Honcho
- MRS Digital
- Relevance
- Resignal
- Semetrical
- The Organic Agency
Best Large SEO Agency
Sponsored by SEOmonitor
- Absolute Digital Media
- Aira
- Click Consult
- Crafted
- Evolved Search
- ForwardPMX
- Impression
- Verve Search
Best Small Integrated Search Agency
Sponsored by SEOmonitor
- ASSISTED.
- Common Ground
- Digital Uncut
- Keel Over Marketing
- MediaVision
- MRS Digital
- The Audit Lab
- The Organic Agency
- Venture Stream
Best Large Integrated Search Agency
Sponsored by OnCrawl
- Click Consult
- Evolved Search
- ForwardPMX
- Impression
- iProspect
- Mediaworks
- Stickyeyes Group
- StrategiQ
- TIPi Group
- twentysix
Young Search Professional of the Year
- Sharifah Alrabah – Silverbean
- Laura Brady – Screaming Frog
- Ellie Entwistle – The Audit Lab
- Ruth Everett – DeepCrawl
- Eneli Otsa – Pendragon PLC
- Tom Pool – Blue Array
- Molly Pritchard – Mediacom North
- Matthew Soakell – Mabo
- Sam Taylor – Evolved Search
- Sarah Vantellino – Verve Search
UK Search Personality of the Year
There is no shortlist for this category, a winner will be announced on the evening.
Best Search Marketing Education / Training Course
There is no shortlist for this category, a winner will be announced on the evening.