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The Death of Google? Not So Fast. By Stef van der Burg image

The Death of Google? Not So Fast. By Stef van der Burg

Many news articles describe a world where people no longer search for information on Google (or YouTube or TikTok) but instead rely on ChatGPT or other AI tools. However, what these articles often miss is that the intent behind using a search engine (whether it’s Google, YouTube, or TikTok) greatly influences the platform you choose. […]
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Who’s Who in the Search Awards Top 100 image

Who’s Who in the Search Awards Top 100

2024 has seen some significant additions and leaps on The Search Awards Top 100. The Top 100 celebrates the agencies who have over the past 15 years consistently delivered outstanding search expertise and the new faces who are driving search and setting the new benchmarks. If you are looking to improve your SEO and PPC […]
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Reflecting on the Year in Search: Hurdles, Triumphs, and the Spark of Innovation image

Reflecting on the Year in Search: Hurdles, Triumphs, and the Spark of Innovation

As the 2025 search year comes to an end, it’s impossible not to marvel at the dynamism and resilience of the industry. The search landscape has once again proven itself to be a source of innovation, driven by ever-evolving consumer behaviour, algorithmic shifts, and the unrelenting pursuit of excellence by brands and agencies alike. We […]
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Is Google the Best Search Engine or Just Part of our Vocabulary? image

Is Google the Best Search Engine or Just Part of our Vocabulary?

How many times a week do you hear someone say, “Oh, I don’t know the answer let me google it!” And, when looking for the answer, does that said someone google or do they actually use something else? When did google become part of our vocabulary, a word to replace search? So many questions! According […]
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Schema Tags and Pitfalls for Agencies image

Schema Tags and Pitfalls for Agencies

By Ash Nallawalla Structured data tags are commonly known as Schema Markup, and are considered optional for websites. Most business owners are not web-savvy, so they won’t ask for such tags. Is schema markup really optional, and what are the traps for agencies? Let’s break this up to understand the dilemma better. Optional Markup? The […]
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15 Years of We Are Search: The History of the Search Awards image

15 Years of We Are Search: The History of the Search Awards

In 2010, Don’t Panic’s founder and Managing Director, Nicky Wake, detected a gap in the market. The search industry was thriving and demonstrating business-changing innovations, but there wasn’t an award to recognise and celebrate the expertise, talent, and achievements of SEO, PPC, and content marketing agencies. With the support of sector leaders, the most respected […]
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Awards You Can Trust: Don’t Panic’s Independently Accredited Confidentiality and Judging Process image

Awards You Can Trust: Don’t Panic’s Independently Accredited Confidentiality and Judging Process

We’re excited to share that Don’t Panic’s Awards Trust Mark accreditation has been renewed for 2024. We achieved ‘Outstanding’ across 28 of our digital awards, including all six We Are Search awards, while our two new awards, the APAC Agency Awards and the US Business Tech Awards, have both been accredited for their first year. […]
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How To Enter Awards image

How To Enter Awards

So, you think you deserve a Don’t Panic award? Maybe a UK Business Tech Award, a Global Agency Award, or a MENA Search Award? You quite possibly do. But standing between you and the recognition you undoubtedly deserve is the (not so) small matter of writing your submission. Each entry consists of a written submission […]
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It’s Time For A We Are Search Awards Update image

It’s Time For A We Are Search Awards Update

The We Are Search events, in association with Diginius, are the jewel in the crown of Don’t Panic’s many awards. With six events across North America, Europe, the Middle East and the Pacific, the Search Series provides the perfect opportunity to network and celebrate the achievements of agencies and in-house search teams. With six fast-paced […]
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46 Judges’ Tips For Writing The Perfect Award Entry image

46 Judges’ Tips For Writing The Perfect Award Entry

Writing winning award entries is a skill. We know it, you know it and our judges know it. But every skill can be taught, including how to get your campaigns noticed and awarded by our judges. That’s why we’ve created the ultimate hack document, with the help of three of our most experienced Search Award […]
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