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GEO: What Does the Internet Think About You? image

GEO: What Does the Internet Think About You?

A Framework for Understanding the Shift from Search Results to AI Recommendations  By Jack Headford, Operations Lead at Distl  SEO, at its core, is about what you say about yourself on the internet and how easy it is for Google to find it. You control the message. You build the pages. You optimise the technical structure. Google acts as the […]
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The Impact the Search Awards Have on Agencies by SIXGUN image

The Impact the Search Awards Have on Agencies by SIXGUN

Recognition and growth: SIXGUN’s experience with the APAC Search Awards SIXGUN has spent years refining a deliberate, evidence-driven approach to search marketing. Entering the APAC Search Awards became a natural extension of that work, offering an opportunity to benchmark our performance and contribute to an industry that benefits from greater transparency and higher standards. Preparing […]
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Beyond the Basics: What Makes a Search Campaign a Search Awards Winner? image

Beyond the Basics: What Makes a Search Campaign a Search Awards Winner?

Every year at the Search Awards, we see the very best of the best, campaigns smash goals using creativity and sheer brilliance. These winners don’t just follow the rules; they write them. And while the trophies are a great reward, the real prize is the knowledge and passion they pour into their work. So, what […]
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Why Sponsor the Search and Paid Media Awards? Diginius Share Their Experience. image

Why Sponsor the Search and Paid Media Awards? Diginius Share Their Experience.

The Search Awards Series are some of the biggest digital marketing awards in the world and sponsoring them introduces you to some of the brightest and best minds in the industry. Smaller, but equally important to the industry, the Paid Media Awards connect and celebrate the finest and foremost paid advertising experts. In this exclusive […]
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How to Complete the Emerging Talent Award Entry Form image

How to Complete the Emerging Talent Award Entry Form

Across the Search Awards portfolio (UK, European, APAC, MENA and US), we have a range of categories that celebrate people, and the Emerging Talent Award is one of these. Celebrating talent in your team or agency should be an integral part of your learning and development. Not only does it put your talent in the […]
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The Death of Google? Not So Fast. By Stef van der Burg image

The Death of Google? Not So Fast. By Stef van der Burg

Many news articles describe a world where people no longer search for information on Google (or YouTube or TikTok) but instead rely on ChatGPT or other AI tools. However, what these articles often miss is that the intent behind using a search engine (whether it’s Google, YouTube, or TikTok) greatly influences the platform you choose. […]
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Who’s Who in the Search Awards Top 100 image

Who’s Who in the Search Awards Top 100

2024 has seen some significant additions and leaps on The Search Awards Top 100. The Top 100 celebrates the agencies who have over the past 15 years consistently delivered outstanding search expertise and the new faces who are driving search and setting the new benchmarks. If you are looking to improve your SEO and PPC […]
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Reflecting on the Year in Search: Hurdles, Triumphs, and the Spark of Innovation image

Reflecting on the Year in Search: Hurdles, Triumphs, and the Spark of Innovation

As the 2025 search year comes to an end, it’s impossible not to marvel at the dynamism and resilience of the industry. The search landscape has once again proven itself to be a source of innovation, driven by ever-evolving consumer behaviour, algorithmic shifts, and the unrelenting pursuit of excellence by brands and agencies alike. We […]
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Is Google the Best Search Engine or Just Part of our Vocabulary? image

Is Google the Best Search Engine or Just Part of our Vocabulary?

How many times a week do you hear someone say, “Oh, I don’t know the answer let me google it!” And, when looking for the answer, does that said someone google or do they actually use something else? When did google become part of our vocabulary, a word to replace search? So many questions! According […]
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Schema Tags and Pitfalls for Agencies image

Schema Tags and Pitfalls for Agencies

By Ash Nallawalla Structured data tags are commonly known as Schema Markup, and are considered optional for websites. Most business owners are not web-savvy, so they won’t ask for such tags. Is schema markup really optional, and what are the traps for agencies? Let’s break this up to understand the dilemma better. Optional Markup? The […]
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